TOFOURTH 2024 CAMPAIGN THE OFFICE IS OFFICIALLY RELEASED

Mondo Cars Updated on 2024-01-31

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With the change of production methods, the diversification of modern occupations, the progress of technology and office equipment, and the emergence of some force majeure factors (such as the epidemic), the previously solidified office form is evolving in continuous evolution. At a time when the strong relationship between what is done and where to work has been broken, the old controlled office is tending to disintegrate in a way and be replaced by a more autonomous and leisure workspace that is more considerate of the employees themselves. Especially in the Internet and art industries, the emergence of flexible office forms can collide with more sparks of inspiration. This means that the "captive" office has been eliminated by the awakening of the "self-work consciousness" of the workplace, and the modern office culture that advocates the "balance between work efficiency and self-comfort" has arrived.

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With the theme of "The Office", the new project of TOFOURTH 2024 is inspired by the clothing of the characters, workplace moods, and office furnishings in the open office, setting up an orderly office scene in the midst of chaos, creating and interpreting the dramatic mental state of contemporary working people "before, during and after work". The series shows the multi-faceted portraits of laid-back, high-pressure, confident, or indulgent contemporary workplace life, providing a heterotopian outlet for migrant workers who find it difficult to balance the work-life ratio.

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