Since 2013, the company's annual export volume has increased from less than 40 million yuan to more than 200 million yuan. Zhao Hongliang, chairman of Luohe Litong Hydraulic Technology Co., Ltd., hereinafter referred to as Litong Technology, told reporters. Since the first batch of products went abroad in 2008, for more than ten years, with the help of opportunities such as the "Belt and Road", UBI Technology has become increasingly active in the international and regional economic and trade arena, with remarkable results in diversification and internationalization, and the growth rate of overseas income is eye-catching, becoming an important force to promote the quality and increment of foreign trade in our city.
Founded in 2003, UBI Technology focuses on the production, R&D and sales of polymer material blending, hydraulic hoses, oil drilling and production hoses, fracturing hoses, rubber and plastic composite hoses, rubber and plastic sealing products, ultra-high pressure special equipment and other products. It is a national high-tech enterprise with hydrogen filling pipeline system solutions and smart pipe network solutions.
In recent years, UBI Technology has seized the opportunity and taken the initiative to rank in the forefront of the same industry in China in various business indicators, and has grown into a well-known enterprise with dozens of honorary titles such as "National Specialized and New 'Little Giant' Enterprise", "Excellent Private Enterprise in Henan Province" and "Top Ten Rubber Hose Enterprises in China". On November 15, 2021, UBI Technology became the first batch of listed companies on the Beijing ** Stock Exchange, moving towards a new stage of development.
Talking about the history of the company's foreign trade development, Zhao Hongliang told reporters that in October 2007, he took several business executives to Shanghai to find end users. A merchant in Shanghai suggested that they look for opportunities at the ongoing Hydraulics & Pneumatics Asia exhibition. With the mentality of trying it out, they bought tickets at the entrance of the exhibition, carried a hose, and went in with a manual. "This is UBI's first time at the show. It was this trip to Shanghai that started UBI's journey to explore overseas markets. Zhao Hongliang said that he didn't know foreign languages at that time, so he took the products, found the interpreters of the exhibitors, and recommended them booth by booth. Eventually, a Spanish exhibitor learned about UBI's products and left a business card and email address for Zhao Hongliang.
At that time, I made up my mind to immediately recruit and expand overseas markets. Zhao Hongliang said that at the beginning of 2008, UBI Technology successively set up offices in Guangzhou, Kunming, Chengdu and other places, and recruited employees in charge of foreign trade, and began to contact Spanish exhibitors at the Shanghai exhibition. At the end of 2008, UBI sent the first batch of goods to Spain, opening the road to export.
In recent years, in order to further develop overseas markets, UBI Technology has set up a wholly-owned subsidiary in Germany to explore the European market. UBI has also set up a professional e-commerce team in Zhengzhou to carry out professional global paid promotion, which has achieved good results. In addition, UBI participates in professional exhibitions held around the world every year, carefully arranges booths, and actively communicates with international merchants after the conference.
Exploring overseas markets is far more difficult than you can imagine. In the beginning, I kept participating in various exhibitions. We carry the product on our backs, hold business cards and manuals, and introduce products to target overseas customers, the kind of hard work and embarrassment can be imagined, but we have never flinched, and have always moved forward bravely. Zhao Hongliang said that through unremitting efforts, UBI Technology's foreign trade business has gradually stepped into the fast lane. Today, UBI's hydraulic hoses, oil hoses and other products have been exported to the Americas, Europe, Southeast Asia, etc.
In the next step, UBI will continue to increase R&D investment, continue to innovate and iteratively upgrade products, and continue to meet the needs of overseas customers for products. At the same time, we make full use of the German subsidiary, the American subsidiary and the international e-commerce promotion platform to increase the publicity and promotion of the company's own brand in the international market, apply for international patents, protect the company's various intellectual property rights, and contribute to promoting "Made in China" to the international market and improving the influence of "Chinese brand" in the world.
Luohe**Quan**Reporter Yin Xiaoyu.