How to create an Amazon ASIN?

Mondo Technology Updated on 2024-01-31

Duplicate ASINs (i.e., creating new ASINs for products that already exist in your catalogue) are prohibited and may result in suspension or permanent revocation of your ASIN creation or selling privileges.

(1) Solution

1. When the seller writes the title, he can't face other people's listings, or his own listings, that is, when the similarity of the titles is as high as 80%, it is easy to be judged as duplicate distribution.

2. When a seller puts a product on the shelves, the selling point and details will directly copy the same store of other products in his store, and the similarity between the selling point and details of more than two products is as high as 80%, and it will also be judged as a duplicate distribution.

3. The parameters of the product also need to be paid attention to, such as size and manufacturing material. If two products have the same product size and manufacturing materials, it is easy for Amazon to judge them as duplicate distribution.

4. The UPC code and EAN code cannot be repeated.

You can't use the same UPC and EAN

(2) About UPC

It is recommended to buy Amazon's regular UPC EAN code.

*There are also EAN sales, but if the EAN code bought in ** may be registered by others in advance, and then if the other party accidentally takes this code to use, then our listing will be taken off the shelves.

UPC exemption: As long as you have a trademark in the United States or the European Union, you can apply for UPC exemption at the corresponding national site, and you can put it on the shelves without using the UPC code when you put it on the shelf.

Appendix Document: How to buy UPC code in the regular **.

(3) Variant abuse

1) Amazon has taken apart our variants, for example, Amazon has taken it apart twice, and we have to report to our superiors.

2) Check what went wrong with the batch upload** and whether there are any detailed errors. For example, the size map or color map has been modified.

(4) If you don't want to use UPC EAN to publish, you can use UPC exemption or brand whitelist

How to apply for UPC exemption

Documents to be prepared:

1.Upload products**.

pdf, jpg, tiff, png) to ensure that all sides of the product and package are covered. **The size must not exceed 4MB.

2.GTIN Exemption Support LCTTER for Brand (Brand GTIN Exemption Authorization Letter, not necessarily required, if you ask for the latest template in the background, **template print and sign, and then take a photo and upload).

How to apply for a brand whitelist

Documents to be prepared:

1. First use the brand that is ready to be put on the shelf, if it is a background shelf, you need to take a screenshot of "5665" to report an error;If the template file is listed, keep the file upload number.

2. Prepare to apply for the whitelist**: the physical object of the product and packaging** (the brand logo should be displayed on the product or packaging). *Can display the product or packaging on the hand or table**. The brand logo must be permanent. If you use an inventory file template, you also need to provide the lot number for the inventory file process report.

3. Find customer service to open a case, and submit a screenshot of the problem error or file upload numberRequested by Amazon;The text indicates that you want to apply for a brand whitelist.

(1) How to write the product details description

When it is put on the shelf, if you want to use the effect of line breaks and bolding, you can use **Line break:

Bold: : Write the words you want to write, other** does not support adding on the description page.

(2) Amazon Product Listing Standards

Any product sold on Amazon is subject to the Amazon Listing Standards.

Failure to comply with these standards results in a negative customer experience and may result in the temporary or permanent removal of your selling privileges, including, but not limited to, the following criteria:

1. Accurate classification.

All products must be properly and accurately classified. For more information, refer to: Inventory File Templates and Browse Tree Guide.

2. Product information.

Product titles, product descriptions, and bullet points must be accurately written to help customers understand the product.

3. Comply with Amazon** requirements.

See Amazon Requirements for details.

(3) Commodity requirements

Each product on Amazon needs to be accompanied by one or more products**. The main product is referred to as the main product and is displayed in search results and on the browse page, and is the first product that customers see on the product detail page.

*Very important for buyers, so its quality cannot be overlooked. Choose one that is clear, easy to understand, informative, and appealing.

(4) Problems that are not allowed in the main ** standard (applicable to all commodity categories).

1. Products** should not contain any Amazon logos or trademarks, variations of Amazon logos or trademarks, or anything confusingly similar to Amazon logos or trademarks. This includes, but is not limited to, any text or logos that contain Amazon, Prime, Alexa, or Amazon Smile designs.

2. The product must not contain any markup used by Amazon**, variations of the mark, or any confusingly similar content to the mark. This includes, but is not limited to, "Amazon's Choice", "Premium Choice", "Amazon Alexa", "Partnered with Alexa", "Best Sellers", or "Hot Sellers". Please refer to the Trademark Usage Guidelines for more details.

3. **or sexually suggestive**.

4. The product must be clear and must not have mosaic or jagged edges.

5. When the longest side is enlarged to the maximum allowable size, the product accounts for less than 85% of the screen.

6. ** with a non-pure white background (RGB less than 255).

7. There are words, logos, borders, color blocks, watermarks or other graphics on or in the background of the product. Multiple sheets of the same product**.

8. The goods for sale are not fully displayed in **, except for jewelry (especially necklaces).

9. There are too many internal or external props covering around the product, or the props are easy to be mistaken for part of the product for sale.

10. The model is in a kneeling, reclining or sleeping position (the model must be in a standing position).

11. The goods in ** have packaging, brand or tags.

12. Include visible mannequins (except stockings or socks).

13. Photographs of children's and baby tights, underwear or swimsuits on the model**.

(5) Precautions for the preparation of product details pages

It is forbidden to include any of the following information in the product title, description, bullet points, or ** on the detail page:

1. Pornographic, ** or offensive content.

2. **Number, physical mailing address, email address or **url.

3. Availability, goods**, condition, alternative order information (such as links to other ** available for ordering) or alternative delivery options (such as free shipping).

4. Spoiler information related to media products (books, ** film and television) (information revealing key plots related to the suspense, puzzle or unexpected ending of the story).

5. Comments, quotations or supporting materials.

6. Imploring buyers to post positive reviews.

7. Print advertisements, promotional materials or watermarks on ** or **.

8. Time-sensitive information, such as dates of promotional activities, seminars, lectures, etc.

(6) Product creation policy

1. The use of the Add a Product tool, inventory files, and the Amazon** Web Services (Amazon MWS) Listing API for any purpose other than listing products on Amazon is prohibited.

2. Do not use incorrect product identification information on the product detail page, including the UPC code or publication date.

3. Only product detail pages are allowed to be created for products that have not yet been added to the Amazon catalog. The creation of product detail pages for products already in the Amazon catalog is prohibited.

4. It is forbidden to use product detail pages to cross-sell or cross-promote products.

5. For media products (books, ** film and television), a single detail page shall not be used to promote multiple products. Products containing only media products Books, Movies & TVDs) must be defined by the publisher or manufacturer, and their unique ISBNs, UPCs, or EANs cannot be the same as the product IDs of any individual products within the product.

6. The detail page shall not promote or contain restricted products.

7. All products listed on Amazon must comply with North American Product Safety Standards. Learn more about the Choking Risk Warning Requirements (CPSIA). When it is put on the shelves, it is best not to ship it immediately, such as a children's car flame proof certificate.

8. If a new version of the product is launched, please do not update the existing product information. This includes changes to color, size, material, features, and product titles. You should create a new product detail page for the new version of your product. For example: the manufacturer has introduced a new remote with four buttons, replacing the old one with two buttons, to update its streaming ***. This remote control is significantly different from the previous version, so it must be released as a new ASIN.

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