Recently, fmarketing, a well-known digital marketing industry in China, officially released the "2023 TOP100 Digital Marketing Company Review Report". With excellent marketing services and professional technical capabilities, Titan Technology was once again selected and recognized by the industry for its excellent market performance.
The information iteration of the digital marketing industry is getting faster and faster, and various concept companies are emerging. To this end, fmarketing released the "2023 TOP100 Digital Marketing Company Review Report" to help the industry further deepen the digital marketing industry. The report is based on a large number of first-hand information and years of experience in the industry, combined with public information to screen, according to the main business, scale, business type and other dimensions, from the market of 100 companies selected to constitute the report.
2023 TOP100 Digital Marketing Company Review Report list (partial).
01 Take digitalization as the starting point to improve the marketing capabilities of Chinese enterprises going overseas
In terms of digitalization, China's digital infrastructure such as payment and logistics is already ahead of the world. With digital capabilities, both e-commerce platforms and Internet platforms can greatly improve the efficiency of information transmission. In addition, digitalization can also help each brand accumulate consumer data and analyze behavior, whether it is consumers watching advertisements, shopping channels, buying or leaving reviews, it is the most valuable data wealth for enterprises to update and iterate.
In recent years, although the economic development has slowed down, the cost of overseas marketing has continued to rise. According to eMarketer statistics, since 2016, Chinese companies have spent more than $25 billion on overseas marketing expenses, which have exceeded $25 billion this year. Among them, this year, the overseas marketing expenses of Chinese enterprises increased by more than 25% year-on-year.
Digital marketing has also become a powerful tool for companies to build global brands. According to relevant data, the global digital marketing expenditure in 2023 will be close to 500 billion, of which more than half of the spending comes from European and American companies, and at the same time, a large number of world-renowned brands have also been born in Europe and the United States. Although Chinese companies spend the most on overseas marketing, it is still a drop in the bucket in the global market, and there is considerable room for growth. It is precisely because of this that the application of digital marketing capabilities to empower overseas has become one of the key directions for Chinese enterprises.
02 Full-link empowerment of AI technology to improve efficiency and high growth overseas
Titan has always been at the forefront of marketing technology, reconstructing the creative production model through AI big data and intelligent algorithms. With the advancement of technology, today's AIGC technology can form new data by learning a large amount of data content, and realize the progress from perceiving and understanding content to creating content. At present, AI technology has empowered the marketing link of Titan Technology in the whole domain, covering AI planning, AI idea generation and AI intelligent delivery, and trained vertical models through intelligent data analysis, feeding back AI products and services to go overseas, opening up the whole link of marketing data, and enabling overseas growth in a closed loop.
As a leading growth-enabling BI company in the overseas industry, Titan Technology provides marketing services and industry solutions throughout the whole scenario of overseas for thousands of industries with global marketing resources, leading business intelligence technology and professional and perfect service team, helping Chinese enterprises successfully expand overseas markets and achieve global growth. At present, the company's business has covered more than 200 countries and regions around the world, helping 30,000 leading Chinese brands to gallop overseas. In the future, based on the exploration of business practices in the field of AI and the big data foundation laid in the era of full coverage, Titan Technology will help more Chinese enterprises achieve global success.