On December 19th, the catering public welfare training with the theme of "Excellent Stores, Profit Multiplication" organized by Chengdu Food Industry Association and Guigu Innovation Catering College was successfully held.
Meeting,Deng Haiyan, deputy secretary general of Chengdu Food Industry Association, said"In today's market environment, the development of chain catering enterprises has expanded rapidly, the number of stores has reached new highs, and the era of thousands of stores and 10,000 stores has come one after another. The competition is fierce, and the pressure on store operation is increasing day by day. In the current uncertain physical store market environment, store profitability is the cornerstone of the development of chain enterprises, without the profitability of chain stores, all business concepts of chain enterprise development are in vain. ”Ren Weiwei, executive chairman and secretary general of Chengdu Food Industry Association, said"In the fierce competition in the market, the traditional rough management model has been unable to meet the needs of the market, all our enterprise management operations need to be continuously optimized and upgraded, all management personnel must have good management ability, and master scientific management technology, I hope that through this public welfare training Xi, can help the operation of various brands." ”
Huang Peng, Dean of Guigu Innovative Catering College, said: "There are 97 stores in operation with more than 1,000 domestic chain brand stores, and the first thing we need in the process of marketing driving the brand from thousands of stores to 10,000 stores is to consolidate the operational foundation and be clear about our role positioning and functional attributes. ”
This training was shared by Mr. Chen Weili, mainly from the following four aspects:
Grasp the product mix, grasp the sales opportunity, understand the customer's purchase psychology through sales psychology, grasp the customer's purchase path, and make sufficient efforts to increase store revenue.
Improve the profit of the store group through the transformation of profit thinking and tools, understand the sales of goods in the store group through tool management, and understand the needs and preferences of customers in the regional market. Establish product sales management steps, difference value calculation and analysis, and commodity contribution matrix operation methods, so that more high-profit products can sell better.
Material management is carried out through yield control and material order management methods to improve efficiency, reduce loss and increase profitsUse personnel scheduling management methods to reduce labor costs, improve human efficiency and increase store profits.
The store is a business unit, and the performance is settled into a report on a daily basis, and the achievement rate is mastered, and the daily, weekly, and monthly business analysis is done to find the opportunity to improve the business.