A few days ago, Inspur New Consumption held the New Wave Annual Awards Ceremony and Brand Dinner in Shanghai, at which the "Annual List of High-quality Growth Brands" was promulgated to affirm the brands that are still forging ahead and developing rapidly after the wave. MLILY won the "2023 High-quality Growth Brand" in the fields of household daily use, consumer technology, and consumer services.
It is reported that in September this year, Inspur New Consumption cooperated with first-line institutions to launch the "New Wave 2023 High-quality Growth Brand Survey", which attracted the in-depth participation of nearly 1,000 high-quality brands in mainstream segments, including many high-quality development enterprises in mainstream subcategories. In the previous annual brand research, Inspur New Consumption has won high recognition from the industry with its extensive brand coverage and professional authority. Among them, many of the shortlisted companies have gone through waves and become category leaders through the cycle, which further confirms the unique value of the list.
Most of the shortlisted brands focus on vertical fields, and have achieved gratifying growth beyond the past through category upgrading, differentiated services, channel deepening, and refined operations. For example, brands such as MINISO, Keep, NetEase Yanxuan, Genji Muyu and MLILY Dream Lily on the list in the "New Wave 2023 High-quality Growth Brands - Home Furnishing, Consumer Technology, and Consumer Services Roster" are all deeply engaged in their respective segments, constantly tapping the real needs of consumers, being "good people" consumption, and mutually beneficial growth.
As a leading brand of sleep technology, MLILY has in-depth insight into the sleep needs of consumers, and found that consumers generally have sleep problems such as difficulty falling asleep, shallow sleep, and tiredness after waking up, especially with the rapid development of the times, sleep problems have swept all ages, and poor sleep has gradually become a social problem. According to the "China Sleep Research Report 2023" published by the Social Sciences Academic Press, 259% of people sleep less than 7 hours a night on average. MLILY hopes to help consumers improve their sleep and meet life in a better state, and has developed and launched a Dream Lily 0 pressure mattress. Experimental data shows that compared with traditional palm mattresses, the average time required to fall asleep with Dream Lily 0 pressure mattress is reduced by 49%, and the time of deep sleep is increased by 38 on average1%, REM sleep time increased by 235 on average31%, the former is conducive to the repair of physical functions and the alleviation of fatigue, and the latter is conducive to brain growth and development. In 2019, the SCI journal Sleep Medicine published an article jointly written by Harvard Medical School, Beijing Jiaotong University, and Dalian Viteo International Hospital, which confirmed that experimental studies have shown that the deep sleep duration of people with poor sleep can be improved after the sleep lily 0 pressure mattress.
As of June 2023, the Dream Lily 0 pressure mattress sells well in 110 countries and regions around the world, with more than 10,000 sales terminals around the world. And in the global layout of 6 production bases, Thailand, Serbia, Spain, the United States, China have MLILY dream lily factory, the annual design capacity of more than 10 billion, the comfortable sleep to hundreds of millions of families around the world.
Committed to improving human deep sleep, it is the mission that Mlily has been carrying since its inception. Improving sleep quality and quality of life is the experience that MLILY hopes to bring to all consumers. This is a thorny road, but I believe that as long as the direction is right, although the road is far, the line will be reached, although it is difficult, it will be done - Mlily Dream Lily will insist on doing difficult but correct things, so that sleep is no longer a problem but enjoyment.