The end of the year is an important peak period of consumption throughout the year, and during this New Year's Day holiday, more than 400 ** activities in many business districts in Beijing appeared at the same time. How hot is consumption at the end of the year, and what are the new ways to play?Let's take a look at the reporter's visit in Beijing.
CCTV reporter Wang Wencong: This is Beijing's Wukesong business district, it's five o'clock in the afternoon, I can feel that it is very lively, very festive atmosphere, the most lively is the skating rink next to me, I can see that there are many people skating, many parents with their children skating together. Currently, 60% of the total number of skaters is skated by teenagers, and more than 600 skaters are skated every day during the holidays.
The reporter learned that the skating rink also launched a Chinese New Year's Eve performance during the New Year's Day to attract consumers, and the unprecedented discount activities made the mall popular.
In Beijing's Chaoqing business district, the reporter saw that many consumers also came to buy clothing during the festival. The person in charge told reporters that the current passenger flow has increased by more than 70% compared with last week.
It is understood that during the New Year's Day holiday, the Beijing Municipal Bureau of Commerce, in conjunction with cultural tourism, sports and other departments and districts, will guide various market entities in the city to hold more than 400 consumption promotion activities. Carry out year-end promotions in key business districts, and provide consumers with New Year's consumption benefits through full reductions, full refunds, and ** discounts.
Beijing: The business district is popular and young people are the main consumer force.
The New Year's Eve activities launched by Beijing's major hot business districts not only ignited the popularity of the business districts, but also drove the consumption of various formats such as cultural and creative, catering and so on. Among consumers, young people have become the main consumer force, what do they buy?Let's take a look.
CCTV reporter Wang Wencong: This is a shopping mall in Beijing's Chaoqing business district, as soon as you enter the mall, you can feel that the number of people here has increased significantly, and the most popular place is the pop-up store next to me with this IP image, which has begun to line up at 12 noon, attracting many young people to buy, and the daily passenger flow can reach more than 5,000 people.
At 6 o'clock in the evening, the reporter saw in a number of restaurants near Beijing's Wukesong business district that consumers had lined up at the door of many restaurants.
In Beijing's Blue Harbor business district, the characteristic camping-themed restaurant attracted many consumers to check in and take photos at night.
Harbin, Heilongjiang: A number of themed activities detonated the New Year's Day holiday, and the century-old street was full of heat.
Since December, with the rise of ice and snow tours, tourists from all over the country have flown to Heilongjiang in an endless stream, and the number of orders for the New Year's Day holiday in Heilongjiang has increased by 490% year-on-year. *Main Street is a popular commercial pedestrian area in Harbin, Heilongjiang Province, with a history of more than 100 years, and it is bustling with activity these days. Let's take a look.
In Harbin** Street, with ice and snow display, ice and snow culture, and ice and snow consumption as the main line, theme activities such as the ** Street Ice and Snow Art Festival and the Ice and Snow Fashion Show have been launched to fully release the consumption potential of ice and snow tourism in the century-old street. It coincides with the New Year's Day holiday, and it is even more popular here.
Tasting the special snacks of Harbin style and feeling the winter charm of the century-old street, tourists are immersed in a strong festival atmosphere.
Quzhou, Zhejiang: Knurled dragon and iron flower are festive and auspicious to welcome the New Year.
Dragon dance and iron flower are important intangible cultural heritage in China, and they are also indispensable activities to welcome the New Year in many places. In the Dananmen Historical and Cultural District of Longyou County, Quzhou City, Zhejiang, people dance knurled dragons and played iron flowers to welcome the arrival of the New Year in laughter.
The New Year is approaching, and the rich and diverse folk activities in the Great South Gate Historical and Cultural District attract a large number of tourists. Among them, the characteristic performance knurled dragon performance pays attention to "round" and "fierce", and the dragon body is more like a rolling wreath after dancing, indicating that everyone is full of vitality and good wishes for hard work in the new year. The iron juice of 1600 was thrown high and broken up by the wooden planks, and in an instant, the stars scattered in the night sky, which was breathtakingly beautiful.
In addition to the dragon dance and the iron flower, the water dragon lantern created by the paddle board swims on the Lingshan River, swimming like a dragon like water, attracting many citizens and tourists to come to the Great South Gate with their families to play.
Step on the snow to welcome the new year Follow the crossing machine to enjoy the beautiful winter scenery.
When it comes to the hottest winter pieces, snow and ice tours have to take their place. During the New Year's Day holiday, the beautiful scenery of ice and snow in many places across the country must not be missed. Let's follow the unique perspective of the traverser, skim the lake under the snow, pass through the snow-capped mountains, and the eaves to feel the snow charm that is only available in this season.
*: CCTV).