【2024 chinajoy】
China International Digital Interactive Entertainment Exhibition (CHINAJOY) is a comprehensive international digital entertainment industry event jointly guided by the National Press and Publication Administration and the Shanghai Municipal People**, sponsored by the China Audio-video and Digital Publishing Association and Shanghai Hanwei Xinheng Exhibition***, and co-organized by the Shanghai Municipal Press and Publication Bureau and the Pudong New Area People**. As one of the most well-known and influential annual events in the field of global games and digital entertainment, Chinajoy takes games as the core, covering games, animation, Internet film and television, online literature, e-sports, trendy toys, intelligent entertainment software and hardware and other digital entertainment fields.
At present, the organizers of the exhibition have officially announced: the 21st Chinajoy 2024 will be held from July 26 to July 29 at the Shanghai New International Expo Center. As one of the world's largest game exhibitions and digital entertainment exhibitions, Chinajoy has been committed to promoting the development and growth of China's game industry for 20 years, building an international professional platform for game companies to promote their products and build their corporate image, and bringing the best offline game experience to gamers to the greatest extent. In order to better continue the core value and role of Chinajoy, the organizers of the exhibition will continue to strengthen the exhibition's game-centric positioning, further upgrade the functions of the exhibition, and attract more core game users to visit the exhibition through a series of measures. To this end, the organizer also officially released the new exhibition slogan of the 21st Chinajoy exhibition: "Initial Intention "Swim", Infinite Wonder!(English translation: stay true, game on.)）。The slogan of the exhibition is not only concise and clear, easy to remember and disseminate, but more importantly, accurately conveys the spirit and concept of "not forgetting the original intention" of Chinajoy Exhibition.
The original intention is "swimming".-- It expresses the deep love for the game industry and the persistent pursuit of more than 20 years, whether it is the organizer of the exhibition or the members of the industry. As a new cultural carrier, games are not only entertainment, but also represent a process of creation and exploration. "Wonderful".-- It emphasized that Chinajoy will continue to bring endless gaming experience and endless joy to the majority of gamers. As a comprehensive large-scale game exhibition platform integrating exhibitions, conferences and forums, e-sports events, business negotiations, and social interactions, from the latest game equipment to the hottest game masterpieces, from the most forward-looking technology displays, to the most exciting on-site experiences, 2024 Chinajoy will bring you a double feast combining visual and auditory!
Live up to the original intention and forge ahead. Chinajoy's 20-year history is a microcosm of the continuous and vigorous development of China's game industry. Focusing on the needs of core gamers, not forgetting the original intention of the exhibition, strengthening the attributes of games, and helping China's game industry to flourish, Chinajoy has become one of the three most well-known and influential game exhibitions in the world today. 2024 Chinajoy sets sail and sets sail for a new start. Based on a deep insight into the needs of Gen Z players, 2024 Chinajoy will further strengthen the positioning of the exhibition as "game-centric".Fulfill the original mission, and bring more excitement and happiness to everyone with rich and high-quality game content that the public, especially the young audience of Generation Z, so that more gamers can truly enjoy Chinajoy, an annual event in the game industry and digital entertainment industry!
Today, with the continuous vigorous development of China's game industry, 2024 Chinajoy - the original intention is "traveling", and the excitement is infinite!Multiple resonances, endless fun of "swimming"!
From January to June this year, China's game market has a clear trend of recovery
From January to June 2023, China's game industry thoroughly implemented the spirit of the 20th National Congress of the Communist Party of China, actively participated in the high-quality development of the industry, and achieved commendable results in many aspects. According to the data of the "China Game Industry Report from January to June 2023", from January to June this year, the actual sales revenue of the domestic game market was 14426.3 billion yuan, an increase of 2216%, the market recovery trend is obvious. During the same period, the scale of game users in China was 66.8 billion, up 035%, reaching an all-time high. During the same period, the actual sales revenue of China's self-developed games in the domestic market was 12178.4 billion yuan, an increase of 2453%。During the same period, the actual sales revenue of China's mobile game market was 10670.5 billion yuan, an increase of 2921%, the recovery momentum is strong. During the same period, the actual sales revenue of China's client game market was 3294.3 billion yuan, a year-on-year increase of 717%。This high growth is due to the steady growth of leading e-sports and two-dimensional games, as well as the simultaneous release of more new games on mobile and PC. During the same period, the actual sales revenue of China's e-sports market was 6447.6 billion yuan, a year-on-year increase of 12%。
Pay more attention to the needs of the majority of players for in-depth game experience
In recent years, well-known game companies at home and abroad have stepped up their participation in ChinaJoyBTOC, directly facing Chinese players through technology and product displays, so that the majority of game enthusiasts can learn about the world's top game development achievements and the world's latest game products through Chinajoy. At the CHINAJOY exhibition site, thousands of experience machines gathered here, and the game experience area was extremely popular, reflecting that the Chinese game market is becoming more mature, the level of game products is improving rapidly, and exhibitors are paying more attention to the experience and quality of game products. At the same time, domestic games are very rich in production level, game types, and content themes, reflecting the positive diversification and internationalization of China's independent research and development fields and game products, and continuously winning praise from domestic and foreign markets through rapid progress.
Focus on the hot spots of the game overseas industry
The precise global strategic layout can provide "precise guidance" for game enterprises to expand their territory, and domestic games have moved from the early extensive layout to fine and deep cultivation. ChinaJoybtob brings together many domestic and foreign industry enterprises related to the upstream and downstream content display of the game industry, overseas solutions and overseas payment solutions of world-renowned enterprises to carry out business negotiations and cooperation, deeply explore the overseas growth value of the digital entertainment industry, and comprehensively help game enterprises to gain insight into the international market, improve their core competitiveness, and open up new business growth points from the dimensions of global market trends, independent IP and diversified content integration.
Helping "Game+", tapping the potential of the industry and creating social value
In recent years, with the leapfrog development of China's game industry, the social value and positive value of games themselves have been more and more concerned and recognized by the society. The role of games in promoting the "integration of digital and real" has also been increasingly valued. In this context, "Game+", like "Internet+" and "AI+", has the potential to trigger global changes, and is expected to become an important innovation in the long-term development of the game industry. "Game+" has become a new model for the game industry to spread Chinese culture and expand its competitive advantageIt has become an important means for game companies to assume public responsibility and achieve social benefitsIt has become an important way for games to empower the real economy and promote scientific and technological innovation.
Break through the boundaries of the game industry and promote the exploration of "game + IP".
According to relevant data, in 2022, China's game IP revenue accounted for 37% of the total revenue of China's entertainment IP market2%, a number of top game IPs have provided content output for other digital industries, demonstrating strong development potential and industrial value, and becoming the core link for the coordinated development of multiple fields. At present, the cross-border integration of games and IP has great potential. Breaking through the boundaries of the game industry and innovating and integrating with digital content fields such as literature, film and television, and animation, it can realize resource sharing, complementary advantages, and coordinated development, and give full play to the value of game IP in content expansion and media communication, break through the limitations of application scenarios, deepen cooperation with the real economy, promote the exploration of "game + IP", and create a multi-level, all-round, and sustainable development ecosystem.
The multiple resonances between games and technological innovation accelerate the realization of high-level scientific and technological innovation
The technological revolution has driven the iteration of game forms, and there is multiple resonance between games and technological innovation. With the introduction and application of digital technology, games in the traditional sense have taken a qualitative leap. As a composite cultural content product, games have both natural cultural attributes and profound scientific and technological attributes, and based on these two types of attributes, they are constantly enriching their economic attributes and becoming a driver to support the integrated development of digital technology and the real economy. At present, the technological and social value of games has been further highlighted, and it is regarded as an important entrance for people to enter the metaverse in the future, and game technology is rapidly integrated into the real economy. The game technology system is becoming more and more mature, and in recent years, "game technology" has gradually entered the field of vision of all walks of life. The game scene nourishes the development and iteration of AI technology, and games have increasingly become a booster for technological innovation and application. The convergence of digital and real scenarios is accelerating, and games are the testing ground for next-generation computing platforms. In the super digital scenario, game technology will promote more social elements to the combination of virtual and real, providing more momentum for the integration of digital and real.
Driven by this environment, I believe that 2024 ChinaJoy will become a grand event that attracts the attention of gamers around the world!
For more exciting introductions to 2024 Chinajoy, please pay close attention to the follow-up series of promotional reports, so stay tuned!See you at 2024 ChinaJoy!