"Ming Chengzu's descendants teach" and "promotion and salary increase course 9900 yuan" ......Recently, a number of training institutions have appeared on the Internet under the guise of "Chinese culture training", claiming that they can "regulate the body" and "change their names to prosperity", and use false propaganda such as "Master of Yijing" and "Carry forward Excellent Traditional Culture" to collect money.
Wearing the vest of "Chinese culture training" to collect money.
He claimed to be the dean of Yi Pu Guodi of Shangde Institution, a descendant of Ming Chengzu, a descendant of Qin Tianjian of the Ming Dynasty, graduated from Chinese University of China and Imperial College London, and under his boasting, I spent 9888 yuan to sign up. On the Sina consumer service platform "Black Cat Complaints", there are more than 4,500 related complaint entries such as "Guoxue" and "Yijing", most of which are mainly complaints such as "false publicity", "fraudulent consumption" and "refund", and "no one can be found after paying the fee, and there is no reply to the refund" is also more common.
Banyuetan reporter's investigation found that some training institutions used the "halo of Chinese culture" and "master name" to recruit students.
Some so-called "Sinology training" institutions fabricate titles at will, and use false identities to package teachers as "senior inheritors of Sinology culture" and "senior tutors of digital psychology", claiming to have exclusive secrets and advanced teaching experience. However, after the live class, the Banyuetan reporter found that the lectures of the so-called "masters of Chinese culture" are mostly based on divination, feng shui, and fortune telling, such as "how to improve the energy of the geographical environment" and "how to worship the God of Wealth to be effective".
Some institutions use the guise of "free courses" to allow students to "** purchase courses."
Banyuetan reporter through an advertisement of "Chinese culture training public welfare live class", into a WeChat group of 85 people, the group is managed by a "class teacher", organize group members to participate in the "Yi Xuan teacher" for 4 days of "free course", the first day of the live broadcast showed 150,000 people, the comment area is also very active.
The course price list published by the "class teacher" in the Chinese culture training group calls "buying courses" "bonding".
In the live class, "Teacher Yi Xuan" claimed: "I have a student whose child is naughty and noisy, and she can't calm down to learn Xi, she asked me to guide her and change the child's name." After the name change, the child's grades moved up 20 places in the class. ”
After the end of the course, the "class teacher" sent a price list, calling the purchase of the course "marriage", showing that the course fee of "academic success, gold list title" is 9,986 yuan, and the cost of "Zhengcai Bureau", "Wangyun Bureau" and "Peach Blossom Bureau" ranges from 6,888 yuan to 9,900 yuan.
* Platforms have become "hotbeds" of false advertising
Banyuetan reporter's investigation found that such false propaganda advertisements for "Chinese culture training" frequently appear on major short platforms, and show some new characteristics.
Special effects clip "routine deep". Half Moon Talk Reporter**Part of the "Chinese Culture Training" solicitation advertisements found that most of these **advertisements use special effects technology to edit and synthesize, and some dubbing does not match the lip shape at all;Some use splicing techniques to graft and deal with authority**;Some use AI face-swapping and onomatopoeia technology to imitate the vocal ...... of celebritiesThese processed false short ** advertisements are easy to deceive part of the audience.
In an interstitial advertisement on the iQiyi** platform, in the one-minute-long "Chinese Studies Training" advertisement, there are many "masters of Chinese Studies", some of whom are seriously explaining the "Book of Changes", but they are edited and grafted into the course recommendations, and some are post-dubbing, and the lip shape does not match the voice.
Multiple clones are "easy to hide". On the homepage of a ** platform, one of the big pictures recommended by scrolling is the advertisement of "Qiji - I Ching Lecture Hall", which uses an old man of "fairy wind and bones" as the cover picture, and is impressively marked with "I Ching seven days and six nights course, 360 knowledge points......”
However, after closing and restarting the ** platform, the advertisement recommended on the homepage became "Hanling Sinology - I Ching Lecture Hall", and its cover picture and advertising slogan were exactly the same as before. Banyuetan reporters entered these two mini programs through links and found that they both belonged to the same training institution - "Suntech Institution".
After inquiring about the reporter, Banyuetan found that "Suntech Institution" has registered a number of ** education technology companies, although some have been recorded on the "black cat complaint", but due to its many "doppelgangers", one of them is complained, and it does not affect the recruitment of students by the other.
Big data portrait "precise delivery". With the advent of the era of big data, the algorithm model of precise advertising has also been applied to the solicitation advertising of "Chinese culture training". With a single click on an ad, relevant ad recommendations will appear across multiple platforms.
1. Solicitation advertisements published by "Chinese culture training" institutions
In the interview, the Banyuetan reporter learned that this kind of advertising can be "marked" and "accurately placed" on the mobile phones of middle-aged and elderly users through big data, and the elderly are very easy to receive such recommendations and be invited to join the group.
Cai Yuzhen, a 71-year-old citizen of Nanchang this year, was pulled into three groups of "I Ching training" students, she said, "There will be more and more groups, and there will be a class teacher in each group to remind me to go to class on time every day." After entering the live broadcast course, the Banyuetan reporter found that most of the students were middle-aged and elderly people, hoping to "tell fortunes" and "change fortunes" for their children.
Treat both the symptoms and the root causes, and build a linkage monitoring system.
According to the Several Provisions on Prohibiting Obstruction of the Implementation of Compulsory Education issued by the Ministry of Education in 2019, off-campus training institutions are not allowed to teach feudal dregs such as divination, feng shui, and fortune-telling in the name of "national studies".
Experts said that the "pseudo-Chinese culture" training not only caused consumer property losses, but also spread distorted and wrong values to the public.
Some respondents said that online training does not have a specific geographical scope, there is also a lack of corresponding recognition standards for "Chinese culture training", and the law enforcement standards of the regulatory authorities are not clear, so it is difficult to supervise.
Yan Sanzhong, deputy dean of the School of Political Science and Law of Jiangxi Normal University, said that the relevant authorities should establish clear standards and norms. Clearly define the institutional qualification review, course content, training methods, teacher qualifications, tuition fees, etc. of "Sinology Training", so that there is nowhere to hide in pseudo-Sinology Training.
At the same time, major operating platforms need to upgrade supervision and build a linkage monitoring system. Zhu Xiaogang, a professor at Nanchang University, said that the main ** platform should control the propaganda content and prohibit the diversion of content such as divination, fortune telling, and feng shui.
The interviewed experts said that the chaos of "Chinese culture training" needs to be cured by both the symptoms and the root causes, and suggested that relevant departments should strengthen the guidance and propaganda of the core socialist valuesFor civil disputes between training institutions and consumers, it is necessary to effectively protect the rights and interests of consumers;It is necessary to intensify the punishment of "pseudo-national studies" training, and severely punish those who violate the law and commit crimes because of divination and divination.