Dong Yuhui has not been on the air for three days.
The reason is a very small thing - fans think that the copywriting of "Jilin Trip" must have been written by Dong Yuhui himself. But Dongfang Selection personally went to "refute the rumors", saying that most of the copywriting work was done collectively by the team. For example, if a customer praises the chef for making a delicious dish, all the people who buy, serve, and wash the food are not happy. 
Objectively speaking, the grievances of the team are very understandable. After all, the limelight was snatched away by Dong Yuhui, and the pot was all carried by himself, who can stand it. And at this time, what is Sun Dongxu, the CEO of the "store manager", doing?started a live broadcast to talk to customers, and I made people look stupid. 
After it was over, he didn't forget the "yin and yang" Dong Yuhui: "The company doesn't owe him, his annual salary is more than tens of millions." I almost wrote the words "tear my face" on my face. How big is the impact of this turmoil?Dongfang Selection's stock price fell 16% at one point. even caused its old rival Gaotu Jiapin to directly "pick up" hundreds of thousands of traffic. 
When I was asked what I thought about this, I replied – not at all. If Dongfang Selection can maintain the honeymoon period with Dong Yuhui, then there is a ghost. 
The relationship between Dong Yuhui and Dongfang Selection is actually a bit similar to Bole and Maxima, the two achieve each other and depend on each other.
But the problem is that Bole can't pick only one thousand miles horse in his life, and it is impossible for a thousand miles to be attached to only one Bole. Dongfang Selection relies too much on Dong Yuhui, and anyone with a discerning eye can see it. On the Douyin platform alone, Dong Yuhui has more fans than Dunton, Yoyo and other anchors combined. Dong Yuhui's fans call themselves the "mother-in-law group", and 80% of this farce was provoked by them. 
Mr. Sun has always emphasized that Oriental selection should avoid the erosion of fan circle culture. However, this is basically inevitable. The reason why any top-notch anchor can achieve the top stream is that fans vote with their feet one by one. There is no big problem with the fan circle culture itself, but it is out of control. Don't Dongfang Selection know this truth?Of course I do. It can be said that the reason why Dongfang Selection can achieve this scale is inseparable from the high-level understanding of the culture of the fan circle. But why do you say now that you should be wary of the fan circle culture?Because when Dong Yuhui "has high merit and covers the master", there will definitely be a relationship of resource tilt and even monopoly. 
As soon as Dong Yuhui went on the air, people bought things;As soon as Dong Yuhui broadcast, people withdrew from the live broadcast room. This kind of situation must not be what Dongfang Selection is willing to see. Thanks to Dong Yuhui, he is a person who knows how to be honest and honest, and if he is an anchor with poor quality, he has long been able to negotiate the conditions with the poaching offer of the company. The question of who is more inseparable from whom the top anchor and MCN, or who has more right to speak, is actually not a question for a long time. Can you imagine without Li Jiaqi's microthoughts, or without Luo Yonghao's "make a friend"?
Eggs can't be put in the same basket", even the aunt in the vegetable market knows, not to mention the Oriental selection. But "success is also Xiao He defeat Xiao He",Holding Dong Yuhui too much is equivalent to all in the company's resources, and the risk is unimaginable. What is the solution to this question?It's almost incomprehensible. If the second "Zhang Yuhui" and "Wang Yuhui" could be "copied", Dongfang Selection would have done so a long time ago. But how easy is that?Dongfang Selection can only use the way of diaphragm to beat Dong Yuhui again and again. The two sides are like a couple who can't survive seven years to stop itching - "I don't love you anymore, but you also want to leave easily." ”
Dong Yuhui's biggest dilemma lies inHe was unable to face the struggle for power, and he was unwilling to let go of the arrogance of the literati.
And at this point, Meng Yutong did it with great courage. Two days ago, Dong Mingzhu publicly reprimanded Meng Yutong to the effect that "I don't work seriously and think about using the company's resources to be an Internet celebrity all day long." ”
As a result, I didn't expect that the messages at the bottom were all towards Meng Yutong. "She may not have done her job properly, but you haven't fulfilled your promises. "You must know that when Meng Yutong was exposed to work to receive private orders, the reputation was very bad. Why did word-of-mouth reverse all of a sudden?Because people figured out a truth-Isn't it just to make money?
Don't talk about any dreams, don't talk about any visions, that's not something to worry about with a monthly salary of 3000. One thing to say, Meng Yutong made a personal IP under the name of "Dong Mingzhu's ** person", which is indeed a bit of something. But within the scope of what is reasonable and legal, what can't you?To put it mildly, if you were her, you wouldn't have received more ads than her.
It's a pity that Dong Yuhui is unwilling to take off Kong Yiji's robe, look up to Meng Yutong, and be a "refined egoist". If I were Dong Yuhui, the most important thing I should do now is to contact other top MCN platforms on the market. It doesn't matter what others say, "I don't know how to be grateful". Friend, the other party has crossed the river and demolished the bridge, and the next step is not to "unload the mill and kill the donkey"?If Dong Yuhui couldn't figure it all out, he could only be pointed at gunpoint and then screwed to live.
About the author: Simon Jun, former on-site director of the first and second seasons of "Running Man", author of "My Talent Is Not Used to Please You". Follow me, poisonous chicken soup is enough.