Throughout 2023, the domestic automobile market has almost always been in a state of high-intensity involution, especially the high-frequency replacement of new energy vehicles, which has made the entire market in fierce competition. As the end of the year approaches, many car companies have further increased their discounts in order to achieve the goals set at the beginning of the year. According to statistics, this month, more than 16 car companies have announced price cuts.
Toyota dealers (Source) In the last half month of 2023, auto dealers have also entered a critical period of clearing inventory and sprinting to the annual sales target, and car companies hope to attract consumers through a variety of discounts and various activities. In the context of this year's annual auto market war, this phenomenon has been further amplified. Whether it is a traditional fuel vehicle or a popular new energy vehicle in recent years, they have now joined the battle.
According to incomplete statistics, in December, more than 16 car companies, including BYD, SAIC Volkswagen, Changan, Leap, Geely, and Xiaopeng, announced price cuts, of which SAIC Volkswagen Tourang had the highest drop of 580,000 yuan, and Xiaopeng, as a new force, also directly pulled the entry ** of P7i to about 200,000 yuan. This year-end battle has made many dealers of traditional car companies miserable. Some dealers said in an interview that at the end of the year, dealers were burdened with the company's operating indicators and single store sales double indicators, and the pressure was huge.
Volkswagen Touron 580,000 yuan discount However, such a situation is likely to continue to be staged next year. With the continuous improvement of the penetration rate of new energy vehicles, coupled with the continued entry of new players, including Xiaomi Auto, the competitive pressure of domestic car companies next year may not be less than this year. The expanding market share of new energy vehicles will also put more pressure on dealers of traditional fuel vehicles.