Crazy to open stores, then discounts, and finally crazy to go out of business?Maybe it s the special

Mondo Social Updated on 2024-01-28

As a catering person, I have to sigh about the madness of catering this year. Aside from the tea, I think it's just hot pot madness. Now the hot pot in the catering industry has a major feature, that is, the staff is heavier, the decoration is heavier, and then the final ingredients, the previous hot pot paid great attention to the freshness of the ingredients and the hot pot base, but now it has become something that is not particularly important.

After eating so many hot pots, to be honest, I haven't eaten any hot pot restaurants that are particularly different, because the taste seems to be similar, the ingredients are similar, there are hairy tripies, there are green vegetables and everything, and even some ice cream desserts that have become popular because of a certain brand have now become the standard configuration of many hot pot restaurants.

I don't know when hot pot has become a category with a high degree of prefabrication and standardization in the catering industry. And it is precisely because of this that hot pot can become the only category in the dining category that can break through to thousands of stores, and it can also derive a variety of different brands across the country.

But it seems to have fallen into a dead loop, just on the way to work in a square, there are five or six different brands of hot pot restaurants in this square, probably because there are more young people in this business district, and the amount is okay, so it has become a business district that many hot pot brands compete for. The very exaggerated situation is that since the beginning of this year, the hot pot brand in this business district has been constantly changing.

There is a position that has changed the brand for the third time now, and the latest one is still under renovation, and it is estimated that it will be able to open this month. And the oldest brand, that is, from the beginning of the year to the present, but not long ago also posted information about the transfer. And these brands are not single stores or mom-and-pop shops, they are some of the more popular hot pot brands on the market.

I feel that this year's hot pot has fallen into a kind of crazy opening of stores, and then crazy discounts when opening, and continued crazy discounts when business declined, and then continued to lose money, and finally entered a state of crazy closures, maybe this is also the feature of this year's hot pot category, and even the entire catering circle, what do you say?

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