When tracing the 5,000-year history of Chinese civilization, we will find countless cultural heritagesAmong them, liquor culture, as one of the bright pearls, carries the precipitation of years and people's enthusiasm.
Looking back on the years 30 years ago, those popular "wine commercials" on TV have become the memory of a generationThree of themI've drunk it all over 40How much do you remember?
Drink Zhang Gong during the festival, and the New Year's career is passed
The protagonist of the story is named Zhang Qiang (pseudonym), an ordinary young man in a small town. 30 years ago, when the Spring Festival was approaching, Zhang Qiang met a mysterious old man in a tavern in his hometown, and the glittering look in the old man's eyes made Zhang Qiang curious. On that cold winter night, Zhang Qiang listened to the old man tell the story of "drinking Zhang Gong during the festival and making a career in the New Year".
Zhanggong wine, produced in Henan, which was once the leader of the wine industry. The advertising slogan "Drink Zhang Gong during the festival, and the New Year's career is passable" is deafening, making this wine famous。Zhang Qiang learned that this wine adopts Henan's unique wine-making process, with a rich cellar aroma and atmospheric aroma, and is the real king of Henan wine.
The old man also told a legend that those who drank Zhang Gong wine had a successful career and would be successful in the New Year. This legend deeply attracted Zhang Qiang, so he bought a bottle of Zhang Gong wine and tasted it with his family in front of the New Year's bell. At that moment, the mellow Zhang Gong wine seemed to be a blessing for their future and achieved Zhang Qiang's lucky career path
Classic Tuopai, good luck is always there
The story takes place in a remote mountain village, and the protagonist's name is Wang JunPseudonym。He is a young man in the village who yearns for the outside world. There is no more popular activity in the village than to get together for a wine tasting.
Advertisements for Tuopai liquor appear frequently on televisionIn particular, the phrase "classic Tuopai, good luck is always there" seems to have become the motto of the whole village。Wang Jun heard about the fame of Tuopai wine and decided to go and taste this legendary wine himself.
In the bar,For the first time, Wang Jun tasted the rich and mellow flavor of Tuopai wine, as if he felt the precipitation of time and the accumulation of history. He couldn't help but think back to that old advertisement and sighed at the high quality of Tuopai liquor.
Wang Jun, who had drunk Tuopai wine, returned to the village with good luck. He became known as a "messenger of good luck" in the villageBecause every time he shares Tuopai wine with others, things always unexpectedly go in a good direction。As a result, Tuopai wine has become a symbol of good luck in this mountain village, and it is endless all year round.
How to solve the worries, only Du Kang
Du Kang wine has always been a legend in the wine industry. The protagonist of the story is a young man named Liu Chen (pseudonym).By chance, he heard an old drinking friend talk about "Du Kang is the only way to solve his worries".
Liu Chen was full of curiosity about this advertising slogan, so he decided to go to Du Kang Distillery in person。At the winery, he was fascinated by the history and brewing process of the Dukang wine. Du Kang Liquor, as a representative of Chinese liquor culture, has been adhering to the thousand-year-old traditional brewing process, attracting countless wine lovers with its unique taste and aroma.
Liu Chen drank a glass of Du Kang wine, as if he had solved the doubts in his heart, and his troubles suddenly dissipated. He deeply felt the mellowness and depth of this wine, as if it was a kind of spiritual soothing. From then on, whenever he felt stressed and troubled, he would choose to taste a glass of Du Kang wine, and his mood was calm
There is also an old father's wine, The difference with these wines is that there is no money to do publicity, so the popularity is not good, but the same is a good wine quality, letThose who drank it will never forget it
Old Father Wine
Old Father Wine is a high-end wine worth savoring。itIt is opened in the same way as a book box, and the main color is champagne gold, low-key luxury, and rich in noble and elegant retro beauty.
The old father wine uses the local glutinous local red sorghum in Guizhou as the main ingredient, andAfter an extra long 13-year-old cellar ageing, an older vintage is added for blending, and finally made this peerless wine.
The old father's wine is positioned as a sauce-flavored old wineThe moment the lid was opened, a thick and solid aroma of sauce came to the face。And ** mouth drink, oneThe rich aroma makes people flutter
And thenThere is a slight bitterness on the palate, like a picture of my father blaming us every time and not willing to beat and scold. FinallyA rich aftertaste wells up on the tip of the tongue, people have to recall the childhood father carried us on his back and held us in the palm of his hand, that scene of smiling and warm scenes.
The whole process of brewing old father's wine is exquisiteSeven-step sealing and testing standards, six-level quality control principles。This wine is based on centuries-old methods12987 Daqu handmade Kunsha process, Fan Lao is the brewer of this wine,He has been deeply involved in the original Moutai Distillery for more than 40 years
Tasting a sip of the old father's wine can make the old father feel the accompanying memories of his son's life from the taste of the wine with a sense of timeDrinking old father's wine is no longer drinking, but tasting what "father's love is like a mountain".
These three wine advertisements are like a time tunnel 30 years ago, bringing people back to that romantic era. They are not only a representation of wine, but also a testimony of a time