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With the rise of the e-commerce industry, many companies have seen new development opportunities and their businesses are booming. However, the problem of dealers' indiscriminate sales has brought certain troubles to the brand.
Today, from the perspective of the brand, how to prevent dealers from selling at random prices, protect the interests of the brand and market order.
1. Clever complaint methods
On e-commerce platforms, due to their openness and freedom, it is often difficult for them to directly accept complaints about low prices and arbitrary prices. However, brands can tackle this problem in clever ways.
For example, a dedicated complaint channel can be established to encourage consumers to report low-price mishaps to brands. The brand can set up a reward mechanism to give certain rewards to effective whistleblowers to improve the enthusiasm of complaints.
Second, to control the root cause of indiscriminate prices
The root of the problem lies in profit-seeking dealers. The brand can sign a letter of guarantee with the dealer, clearly stipulating the ** policy and sales code of conduct to restrict the dealer's behavior.
In addition, the brand should establish a sound supervision and restraint mechanism to strengthen the inspection and monitoring of dealers. Timely report to the dealer to adjust the price to ensure the reasonableness and consistency.
Third, the harm of dealers to the brand of indiscriminate sales
Dealers selling at indiscriminate prices will not only damage the brand image, but also bring a series of harms to the brand.
1.Low-price sales will disrupt the order of the market, lead to market chaos, and bring unfair competition to other dealers.
2.Selling at a low price can reduce the quality and service level of a product, hurt the consumer buying experience, and then affect the brand's reputation and loyalty.
3.Indiscriminate sales will also hurt the profit margin of the brand and affect the sustainable development of the brand.
Fourth, the brand needs to pay more attention to the problem of low-price sales
Brands should pay close attention to market dynamics and detect signs of low-price sales in a timely manner. You can establish a cooperative reporting platform with other brands to jointly monitor and report low-price and arbitrary price behaviors.
In addition, brands can organize rights protection activities to strengthen the crackdown on low-price sales. At the same time, brands need to strengthen their awareness of legal rights protection and protect their rights and interests through legal means.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.
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