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In recent years, with the rapid development of e-commerce platforms, more and more people have begun to pour into the e-commerce industry. Among them, the Xianyu platform, as a second-hand trading platform, has attracted a large number of users and traffic. However, the ensuing problem of low prices and random prices has become increasingly prominent, which has caused certain troubles to the brand.
This article will start from the perspective of the brand, how to deal with the problem of low prices and random prices on the Xianyu platform.
1. Answers to unauthorized sales behaviors:
Store unauthorized sales are when a merchant sells their products without authorization from the brand. This behavior not only infringes on the intellectual property rights of the brand, but also may bring risks to consumers in terms of quality and after-sales service. Brands can address unauthorized sales in the following ways:
1.Establish complaint channels: Brands can establish special complaint channels on the Xianyu platform to encourage consumers and other users to report unauthorized sales. This allows relevant information to be obtained in a timely manner and appropriate measures can be taken.
2.Strengthen monitoring and inspection: Brands can use technical means to monitor and inspect stores on the Xianyu platform, and take timely measures after discovering unauthorized sales behaviors, such as contacting the platform for removal from the shelves.
3.Cooperative reporting platform: Brands can cooperate with Xianyu to establish a reporting platform that allows consumers and other users to easily report unauthorized sales. The platform can investigate and take corresponding measures based on the reported information.
4.Organize rights protection activities: Brands can organize rights protection activities to raise consumers' awareness of unauthorized sales, strengthen resistance and condemnation of infringements, and reduce the occurrence of unauthorized sales.
2. How to report store infringement:
When it is found that there is infringement in the store, the brand can take the following complaint methods:
1.Platform complaints: Brands can report through the complaint function of the Xianyu platform. When making a complaint, detailed evidence of infringement should be provided, such as a link to the infringing goods, screenshots of the infringing acts, etc.
2.Brand complaints: The brand can directly contact the brand cooperation department of the Xianyu platform to report the infringement. When reporting, sufficient evidence should be provided, such as brand authorization certificate, ** of infringing goods, etc.
3.Lawyer's letter threat: If the infringement is serious, the brand can entrust a lawyer to issue a lawyer's letter to threaten the infringing party to stop the infringement and pursue its legal responsibility.
4.Public**: The brand can disclose the infringing store through social media and other channels to attract public attention and condemnation, so as to exert **pressure.
3. Information required for the method of reporting store infringement:
When reporting store infringement, the brand needs to prepare the following information:
1.Name and link of the infringing store: Accurately record the name and link of the infringing store to facilitate the platform's verification.
2.Evidence of infringing goods: Collect evidence such as ** and description of infringing goods to prove the existence of infringing acts.
3.Brand authorization certificate: Provide brand authorization certificate and other relevant documents to prove the legitimate rights and interests of the brand owner to the product.
4.Other relevant evidence: If there is other relevant evidence, such as chat records, transaction vouchers, etc., it can also be provided.
5.The whistleblower provides the whistleblower's name, number, etc., to facilitate the platform to communicate and verify with the whistleblower.
4. Penalties for store infringement:
Store infringement is a serious violation, and the platform usually takes the following penalties:
1.Warning: The platform will warn the infringing store, require it to stop the infringing behavior, and punish it accordingly.
2.Takedown: The platform will remove the infringing goods from the shelves and prevent them from continuing to sell the infringing goods.
3.Report store closure: For serious infringements, the platform will close the infringing store and prohibit it from conducting any trading activities on the platform.
4.Legal accountability: In serious infringements, brands can pursue the legal responsibility of the infringer through legal channels to protect their legitimate rights and interests.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.
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