In recent days, Dong Yuhui, Xiao Composition, and Oriental Selection have been frequently searched, and the ins and outs of the incident are not complicated, but they can cause such a huge response, which shows that the problems behind the Oriental Selection Management System are worthy of full attention and reflection. Nanjing Zhuoyuan will try to propose solutions from the perspective of excess profit distribution.
The beginning and end of the Oriental Selection "Small Composition" incident
The incident began on December 11, and Dongfang Selection's top comment said that the "small composition" copywriting used for opening or transitioning in the live broadcast was jointly completed by the anchor, shooting team, copywriting team, and editing team, which caused dissatisfaction among Dong Yuhui's fans.
On the evening of December 12, Dongfang Selection CEO Sun Dongxu dropped his mobile phone and held a meeting with netizens during the live broadcast response, which further sparked heated discussions.
On December 13, Dong Yuhui posted a long article and revised his signature and homepage, and Dongfang Selection lost a large number of fans, and the stock price evaporated by more than 4 billion yuan.
On December 14, Yu Hongmin, the founder of New Oriental, released ** to boycott the fan circle culture.
On December 16, Dongfang Selection issued an announcement to remove Sun Dongxu from his position as CEO. In the live broadcast that night, Yu Hongmin and Dong Yuhui appeared together to respond to the incident.
According to the latest news, Dong Yuhui has obtained three new identities, namely "Senior Partner of Oriental Selection", "Cultural Assistant to the Chairman of New Oriental Education and Technology Group" and "Vice President of New Oriental Cultural Tourism Group". At the same time, Yu Minhong revealed that he would set up an independent studio for Dong Yuhui. Since then, Dongfang Selection's stock price and the number of fans have both rebounded.
*: Publicly reported).
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Zhuoyuan's view
Originally, the relationship between Dongfang Selection and Dong Yuhui can be regarded as a model of mutual achievement between enterprises and employees, the former provides a platform for the latter, and the latter brings the best to the former, which is a win-win situation.
With the development of modern communication technology, Dong Yuhui in front of the stage has become a well-known Internet celebrity, has a huge fan base, and has realized the reshaping of his own identity.
So will urban state-owned enterprises face the same problem?Nanjing Zhuoyuan will try to solve such problems through the excess profit sharing mechanism in combination with the guidance document.
1. The concept of excess profit sharing mechanism
According to the "Operational Guidelines for the Excess Profit Sharing Mechanism of "Double Hundred Enterprises" and "Science and Technology Reform Demonstration Enterprises" issued in 2021Excess profit-sharing mechanismIt refers to a medium and long-term incentive method in which the enterprise reasonably sets the target profit of the enterprise in the next three years on the basis of taking into account the strategic development plan, performance appraisal indicators, operating data over the years and the average profit level in the industry, and extracts the corresponding excess profit sharing amount according to the proportion agreed in the previous period according to the part of the actual profit of the enterprise that exceeds the target profit as excess profit, and allocates it to the incentive object within the enterprise. Among them, the target profit refers to the expected profit value set by the enterprise for a specific year.
Second, the three major application principles
One isStrategic leadershipEnterprises should take the strategic objectives of the enterprise as the principle when formulating the excess profit sharing plan, and avoid the phenomenon of pursuing short-term effects
The second isMarket-orientedThe excess profit sharing mechanism should be guided by the market-oriented allocation of factors, adhere to the value of factors determined by the market, and determine the distribution ratio according to the contribution
The third isIncremental incentivesThe core goal of the excess profit sharing mechanism is to create profit increments, with incremental value distribution as the core, and to achieve effective incentives.
3. Sharing ratio
First of allThe annual excess profit sharing amount of an enterprise generally does not exceed 30% of the excess profit, that is, no more than 30% of the difference between the actual annual profit and the target profit of the enterprise. The second is that the total proportion of excess profit sharing received by corporate executives does not exceed 30% of the excess profit sharing amount. Finally, for other quotas, they should be allocated to core backbone personnel according to the post contribution and individual performance appraisal results, focusing on scientific and technological personnel and positions that have made special contributions.
Fourth, the method of cashing
Excess profits are generally cashed out through deferred payment and are cashed out in three yearsThe specific distribution ratio is determined according to the operating conditions of the enterprise, of which the proportion of payment in the first year shall not exceed 50%, and the individual income tax generated shall be borne by the individual of the incentive object, and the deferred payment ratio is generally 5:3:2 from the case of the enterprise that currently implements the excess profit sharing mechanism. If there is a significant decline or loss of the enterprise during the plan period, the audit unit has the right to deduct the uncashed part of the excess profit sharing amount of the previous year and recover the cashed part.
5. Scope of application
Theoretically, within the scope of applicable enterprises, as long as the enterprise with independent accounting ability or the subordinate departments of the enterprise can implement the excess profit sharing mechanism. From the perspective of accounting, if a branch or department of a state-owned enterprise has independent financial accounting capabilities and is able to issue financial statements of the company or department and carry out relevant annual financial audits, then the branch or department has the conditions to implement the excess profit-sharing mechanism.
However, the Operational Guidelines for Excess Profit Sharing clearly state that one of the conditions for applicable enterprises is that the corporate governance structure is complete, so although the branches and departments have the conditions to implement the excess profit sharing mechanism independently, they do not have a perfect governance structure, so the superior company must still be responsible for coordinating the overall involvement and specific implementation of the excess profit sharing mechanism.