On December 26, 2023, the 2023 (18th) China Automobile Golden Wrench Award Selection and Award Ceremony, jointly sponsored and hosted by China Auto Market Magazine and Sohu Automobile, and organized by Automobile and Driving Maintenance Media, was held in Beijing. The ceremony brought together more than 100 people from the relevant domestic industry associations, senior executives of the after-sales business of mainstream car companies, automotive industry experts, representatives of automobile dealers and mainstream industries.
The scene of the award ceremony.
Founded in 2006, the China Automobile Golden Wrench Award is the first professional selection initiated and hosted by a leading organization in China, which deeply pays attention to and evaluates domestic passenger car service brands. Over the past 18 years, the selection of China Automotive Golden Wrench Award has always focused on the forefront of the market, insight into service trends, and pulse of industrial transformation, bringing together the highest level and mainstream forces in China's automobile service field this year with the annual list, and commending outstanding models of China's automobile service industry.
In 2023, the overall production and sales scale of China's automobiles is expected to reach a new high, both of which will exceed 30 million units. However, this year is also a year of particularly fierce competition in the industry, and the first war caused at the beginning of the year has fluctuated so far, and the profit margin of the automotive industry for the whole year is only 49%, a significant decline compared to previous years. In the face of the new car sales market, the growing after-sales service market and the increasing demand of the new era user groups under the stock game, it is more necessary and urgent for participants in China's auto market to judge the current situation and challenges of the after-sales service market, plan practical countermeasures, and lay out new after-sales service business or introduce new operating models.
The 2023 (18th) China Automotive Golden Wrench Award combines the changes in the automotive industry and market consumption, adheres to customer satisfaction as the core of evaluation, and focuses on experiential, professional, innovative, At the same time, on the basis of the release of the 2023 (18th) China Automotive Golden Wrench Award selection list, the "2023 China New Energy Vehicle Experience Ranking", which focuses on the experience of new energy vehicles, was also released.
Liu Liwei, general manager and deputy secretary of the Party Committee of Beijing Zhuozhong Publishing, delivered a speech on behalf of the organizers.
Ma Liang, Director of Sohu Automobile New Car Center, delivered a speech on behalf of the organizers.
An Qingheng, director of the China First Advisory Committee, delivered a speech.
Since its launch in early March 2023, the selection has gone through the solicitation of candidate brands, voting by netizens and readers, the release of shortlisted brands, the selection of ** and industry experts, and the final approval of the jury, a total of 14 domestic outstanding automobile companies and brands won this year's Golden Wrench Award, among which Lynk & Co, GAC Trumpchi, Dongfeng Fengshen, Geely Automobile, and BYD Auto won the independent brand component award, SAIC Volkswagen Skoda brand, GAC Toyota, Dongfeng Nissan, FAW-Volkswagen brand, Guangqi Honda won the joint venture brand category award, and SAIC-GM Cadillac brand, Lexus China, FAW Audi and FAW Hongqi won the luxury brand category award.
2023 (18th) China Automobile Golden Wrench Award Selection Winners.
The award ceremony specially invited An Qingheng, director of the China National Advisory Committee, Luo Junjie, executive vice president of the China Machinery Industry Federation, Zhou Weidong, president of the Machinery Industry Branch of the China Council for the Promotion of International Trade, Chen Lin, former commercial counselor of the Department of Foreign Investment and Economic Cooperation of the Ministry of Commerce, Li Wanli, deputy inspector of the former Industrial Policy Department of the Ministry of Industry and Information Technology, Chen Shihua, deputy secretary general of the China Association of Automotive Engineers, Zhan Jingjing, deputy secretary general of the China Society of Automotive Engineers, Di Yanbin, executive deputy secretary general of the China Automobile Maintenance Industry Association, and China Zhi Min, deputy secretary-general of the advisory committee, and other leaders of industry associations and some senior leaders in the industry presented awards to the winning enterprises.
Group photo of representatives of award-winning enterprises and specially invited award presenters.
Issued the "3.15" joint statement on integrity service of car companies
The 2023 (18th) China Automotive Golden Wrench Award began with the "3.15" joint statement on integrity service of car companies. On the occasion of the "March 15" International Consumer Rights Day, China Auto Market Magazine and Sohu Automobile jointly launched the 2023 "March 15" car company integrity service joint statement with 31 domestic car companies and 41 brands. This is the fifth consecutive year that the announcement event has been held, and has received the support and participation of major domestic mainstream car companies, industry associations, industry leaders and consumers. The car companies participating in the joint statement joined hands to create an honest service system in the industry, and jointly expressed their determination to "serve with integrity and act with 'heart'", so as to promote the healthy, sustainable and high-quality development of China's automotive service industry.
3.15 "Joint Statement on Integrity Service of Car Enterprises."
Released the 2023 China New Energy Vehicle Experience Ranking
In the era of experience economy, user-centric continuous improvement of customer journey experience has become a strategic goal that enterprise management focuses on. At the same time, as the number of new energy vehicles in China is about to exceed 20 million, a new user group has been formed that is different from traditional fuel vehicles, making the customer experience of new energy vehicles an important indicator of industry research. In this context, based on the research system of "China Automotive Industry Customer Experience Index (CXI)", China Auto Market Magazine and Beijing Zhuosi Tiancheng Data Consulting Co., Ltd. jointly launched the industry's first "2023 China New Energy Vehicle Experience Ranking", which includes 3 sub-rankings (product experience ranking, sales experience ranking and after-sales experience ranking) and 1 total ranking, which was newly released by China Auto Market Magazine at the same time as the award ceremony.
Dou Zhigang, editor-in-chief of China Auto Market magazine, released the rankings.
2023 China's new energy vehicle experience total ranking.
Carry out the selection of the 2023 National Top Ten Golden Trigger Procedure Specialists
As a concurrent event of the 2023 (18th) China Automobile Golden Wrench Award, the 2023 National Top Ten Golden Wrench Insurance Specialist Selection aims to make dealers pay more attention to renewal, an important measure to effectively reduce customer churn, thereby increasing the profitability and service ability of dealers, and at the same time demonstrating the skills and demeanor of renewal specialists. The selection adopts the form of Douyin likes, online answers, and industry expert review, and makes a professional, comprehensive and accurate assessment of the contestants in multiple rounds and from multiple angles. After layers of strict selection, 10 renewal specialists from 10 brands finally stood out and won the honorary title of 2023 National Top Ten Golden Insurance Commissioners.
Group photo of the 2023 National Top Ten Golden Trigger Procedure Specialists.
2023 National Top Ten Golden Trigger Insurance Commissioner Winners List.
Henan Weijia Hongcheng Automobile Sales Service *** Zhang Lu delivered an award speech on behalf of the top ten renewal specialists.
Hold the 2023 Golden Wrench Service Top 100 Quality Stores Selection
In order to set a benchmark example of brand service, help improve the quality of automobile service, and promote a good market environment, the organizer held the 2023 Golden Wrench Service Top 100 Quality Selection Stores Selection Activity at the same time, which was guided by the China Automobile Maintenance and Maintenance Industry Association, and conducted a professional review of the candidate dealers according to the Golden Wrench GES-150 service evaluation standard and the group standard of "Assured Auto Repair Certification", and finally a total of 100 outstanding dealers of 12 brands in the country won the "2023 Golden Wrench Service Top 100 Quality Stores" Honorary titles, they represent the industry's top level of "golden wrench" service.
Group photo of representatives of the top 100 quality selection stores of 2023 Golden Wrench Service.
2023 Golden Wrench Service Top 100 Quality Stores List.
Wang Wei, general manager of Tianjin Jinwei Ruitong Automobile Sales, delivered an award speech on behalf of the top 100 quality stores.
In the past 18 years, the China Automotive Golden Wrench Award has witnessed the development and transformation of China's automobile service industry. With the continuous development and growth of the domestic automobile market, the automobile service industry is also developing rapidly, and the selection of China Automobile Golden Wrench Award has become a positive force to promote the progress of the industry in this process. The official release of the 2023 (18th) China Automotive Golden Wrench Award not only shows the benchmark and example of China's automotive service field this year, but also demonstrates the industry's firm confidence in upholding honest service and pursuing high-quality development. Standing at a new starting point, the selection of China Automotive Golden Wrench Award will continue to assume the leading responsibility of the industry, actively play the role of mainstream publicity, and work with industry colleagues to jointly explore new service models, promote industrial innovation, and help the transformation and upgrading of China's automobile service industry. In the new journey, we will witness more new highlights and new models for the development of the service industry, and promote the continuous development of China's auto service brands