Shanghai, China, December 28, 2023— Valvoline is pleased to announce a new and important partnership with the CBA League for the 2023-2024 season.
The CBA league has a wide fan base in China, with teams spread across major cities such as Beijing, Shanghai, Guangzhou, and Chengdu. Valvovoline is an automotive and industrial solutions provider that is committed to providing its partners with future-oriented products and satisfactory services.
In the 2023-2024 season, the CBA league will strengthen its influence in the Chinese market, enhance the sportsmanship of professional basketball for all, and inject vitality into the city. This cooperation will integrate the competitive spirit of world-class athletes with the fans' expectations for the pure quality and innovative spirit of winning the brand, with the common goal of the league to improve the competition level of Chinese basketball.
As the official lubricant partner of the CBA League this season, Valvoline will continue to enhance brand value and consumer engagement through a series of marketing activities such as in-stadium interaction, social platform linkage and exciting customer activities. In addition, the partnership is a strong fit between the two: the two sides emphasize mutual trust, teamwork and a relentless pursuit of success.
We are proud to partner with the CBA League, Asia's top basketball league. "This partnership demonstrates Valvoline's commitment to strategic cooperation on a global scale and to developing meaningful key partnerships in China." Valvoline and CBA league brands are synonymous with high-performing teams and outstanding performance. ”
The establishment of this partnership with CBA is another important milestone in Valvoline's recent efforts to enhance its brand influence. In July 2023, Valvoline Global became the official lubricant partner of the Aston Martin Saudi Aramco Cognizant Formula One Team (AMF1 Team), providing long-term technical support and brand partnership support.
About Valvoline Global
Valvoline Global is an automotive and industrial solutions provider that creates future-oriented products and services for its global partners. Founded in 1866, the company has built strong brand awareness and customer satisfaction across multiple service and product channels for more than 150 years since the launch of its first branded motor oil. With more than 80,000 sales outlets worldwide, Valvoline's global solutions are available for every engine and driveline, including high-mileage and heavy-duty vehicles. Valvoline Global is powering the mobility of the future with innovative solutions for electric, hybrid and internal combustion engine powertrain vehicles. The company will continue to provide solutions to the challenges facing the global automotive and industrial industries. For more information, please visit ValvolineGlobalcom**。
About the CBA League
Founded in 1995, the China Men's Basketball Professional League (CBA League) initially consisted of 12 teams and adopted a home-and-away format across the year. After nearly 30 years of development, the CBA league has gradually expanded and currently has 20 participating teams.
The CBA League is the highest level of men's professional basketball in China, with a total of seven teams winning the championship and famous stars such as Wang Zhizhi, Yao Ming, and Yi Jianlian.
On October 21, 2016, 20 CBA clubs as shareholders of the China Basketball Federation (Beijing) Sports *** referred to as "CBA Company") was officially established in Beijing, and in 2017, it was authorized by the Chinese Basketball Association on the competition rights and business rights of the CBA League. Starting from the 2017-2018 season, CBA companies operate the CBA league independently.