1. Background of online rights protection and price control.
With the rise of e-commerce platforms, more and more brands are starting to do business online. However, the boom in online business has also brought some problems, the most prominent of which is the phenomenon of online low prices. Low prices not only affect the image and interests of the brand, but also may cause problems such as fakes and cross-selling, causing damage to consumers. Therefore, brands need to take effective measures to maintain the order of the online market, control the product system, and protect their own interests and the rights and interests of consumers.
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Second, the goal of online rights protection and price control.
The objectives of online rights protection and price control mainly include the following aspects:
1.Maintain brand image: By controlling the first-class system of online products, avoid the phenomenon of low prices and prices, and maintain a good image of the brand in the hearts of consumers.
2.Protect the interests of the brand: by controlling the sales channels and products of the product, protect the interests of the brand, and prevent the occurrence of fakes, cross-selling and other problems.
3.Improve the shopping experience of consumers: Provide consumers with a better shopping experience by controlling the quality of products and enhance consumer trust and loyalty to the brand.
3. Measures for online rights protection and price control.
In order to achieve the above goals, brands can take the following measures to strengthen online rights protection and price control:
1.Formulate a strict system: The brand should formulate a scientific, reasonable and strict system, clarify the sales of channel providers at all levels, and ensure that the online products will not be lower than the minimum price. At the same time, dealers or platforms that violate the ** system should be dealt with and punished in a timely manner.
2.Strengthen channel management: The brand should establish a sound channel management system to effectively manage and supervise channel providers at all levels. For channel providers or platforms that violate the rules, they should be cleaned up and rectified in a timely manner. In addition, brands should also strengthen cooperation with high-quality channel providers to establish long-term and stable cooperative relations.
3.Carry out online anti-counterfeiting actions: Brands should actively carry out online anti-counterfeiting actions, and deal with and crack down on problems such as counterfeit goods and collusion in a timely manner. At the same time, brands should also strengthen cooperation with e-commerce platforms to jointly combat counterfeit and shoddy products.
4.Establish an online rights protection and price control team: Brands should establish a professional online rights protection and price control team, which is responsible for maintaining the order and system of the online market. Team members should have a wealth of professional knowledge and experience to identify and deal with problems in a timely manner.
5.Strengthen cooperation with legal authorities: Brands should strengthen cooperation with legal authorities to crack down on infringements in accordance with the law. At the same time, the brand owner can also seek compensation through legal channels to protect its legitimate rights and interests.
6.Carry out consumer education: Brands should strengthen consumer education to guide consumers to consume rationally and identify**. At the same time, the brand can also improve consumers' purchase willingness and brand loyalty by carrying out first-class activities and other forms.
4. Precautions for online rights protection and price control.
In the process of implementing online rights protection and price control, brands also need to pay attention to the following aspects:
1.Compliance with laws and regulations: Brands should comply with relevant laws and regulations in the process of protecting rights and controlling prices, and should not take improper means to protect their rights.
2.Respect the rights and interests of dealers: In the process of rights protection and price control, the brand owner should respect the rights and interests of dealers at all levels and must not harm their interests.
3.Reasonable cost control: Brands should reasonably control the cost of rights protection and price control to avoid unnecessary waste.
4.Continuous improvement: Brands should continue to pay attention to the changes in the online market and their own development, and continuously improve and improve the measures to protect rights and control prices.
In short, online rights protection and price control is one of the important measures to maintain brand image and interests. Brands should formulate a scientific and reasonable first-class system and channel management system, and take a variety of measures to strengthen online rights protection and price control. At the same time, it is also necessary to comply with relevant laws and regulations, respect the rights and interests of dealers, reasonably control costs and continue to improve. Through the implementation of these measures, the order of the online market and the image interests of the brand can be effectively maintained.