During this year's Double 11, categories represented by e-sports, cycling, skiing, and trendy toys have become a new consumer trend, bringing the term "dopamine economy" into the public eye.
Dopamine is a secretion in the brain that is released by the brain when an individual feels happy. And "dopamine consumption" refers to consumers paying for their emotional experience out of the need for self-satisfaction.
In fact, not only in China, with the improvement of consumer level, this kind of "pay for happiness" self-pleasing consumption demand has become popular around the world in recent years, giving rise to huge demand. Take outdoor sports, for exampleAccording to Statista, the estimated sports outdoor market size is 298$400 million, and the number of users is expected to reach 17100 million.
Picture worm creativity.
***statista
It is worth mentioning that "pleasing oneself" is no longer exclusive to women, under the influence of multiple factors such as the improvement of men's economic ability, the awakening of consumption consciousness, and the upgrading of personalized needs, the original consumption pattern of "strong women and weak men" has been broken, and men are also quietly carrying the banner and increasing consumption increments.
So, what are the specific categories worth paying attention to under the trend of "dopamine economy"?>> new opportunities for factories to expand customers.
Outdoor products
Sports and outdoor categories have become a popular search category on cross-border e-commerce platforms, and the market demand in economically developed regions such as North America and Europe is particularly strong. Combined with the hot selling trend of TikTok under the full custody mode, the following categories can be focused on:
Camping and hiking:Lightweight tents, multi-temperature zone sleeping bags, hammocks and their sleeping accessories, inflatable mattresses, water filtration equipment, all-terrain trekking poles and other outdoor sports equipment, medium and large outdoor tents, outdoor folding tables and chairs, electricity & lighting systems, outdoor kitchenware, outdoor cooking utensils, inflatable sofas or inflatable beds.
Sporting Events:With the increasing demand for balls and protective gear from sports enthusiasts, manufacturers can learn about the seasons of football, basketball, baseball, ice hockey and soccer, with a focus on children's ball, youth ball and adult ball, chest and shoulder armor, back armor, helmets, goggles, soft helmets, mouth guards, gloves, hip and leg guards, compression stockings, soft inner armor, and knee pads.
Indoor Fitness Supplies:Digital abdominal wheels, push-up training boards, counting hula hoops, fun board games, indoor golf, high-tech, social attributes, and portability are the key words in demand.
Esports-related products
According to the "2021 Global Esports and Game Live Streaming Market Report" released by Newzoo, the revenue of the global esports market increased from about 9$500 million, and by 2021, global esports revenue has exceeded $1 billion.
***newzoo
With the heating up of e-sports culture, the e-sports peripherals market is developing rapidly, from host peripherals to mobile phones to equipment accessories, some electronic products have begun to be close to the e-sports industry, and users are also paying more attention to the quality and immersive experience of e-sports products.
Keyboard: marquee design, customized keyboard, mechanical keyboard, etc.
Mouse: Ergonomically designed wired mice, wireless mice, etc.
Audio peripherals: Keywords are smooth, comfortable, noise reduction, and clear recording.
Others: gaming chairs, ergonomic chairs.
Trendy figures
Nowadays, toys are no longer exclusive to children, and the "migrant workers" who are burdened with the pressure of life are becoming more and more addicted to all kinds of trendy figures. On TikTok, the topic of toys has gone viral, and the hashtag educationaltoy has nearly 600 million views.
Source: TikTok
However, toys are one of the most prone categories to copyright disputes, and they are easily copied and plagiarized, so manufacturers need to pay attention to patent and brand protection when developing products.
Popular toy categories on TikTok reference: Rubik's Cube, Puzzles, Dolls, Slimes, Blind Boxes, etc.
As a major manufacturer and exporter of the above categories, Chinese manufacturers have been making continuous moves in the development of new products in recent years, whether it is investment in science and technology or innovation in design, which has demonstrated the international competitiveness of China's intelligent manufacturing.
How to find good sales for good products?How to quickly bring new products to market?
The 2024 CCEE Hugo Cross-border Exhibition will be held from May 9 to May 11, 2024. Focusing on high-tech products, consumer electronics, home life, outdoor sports, maternal and infant pets, shoes, clothing and bags, beauty and personal care series of core categories of new technology products, build a display platform for China's intelligent manufacturing and innovative products to go overseas, and at the same time gather full-link resources to go overseas, invite domestic and foreign buyers, distributors, and cross-border sellers to accurately select products, and help manufacturers open up the way to go overseas!
Exhibitors' rights and interests are greatly distributed
The cross-border industry is unique
2024 CCEE Hugo Cross-Border Exhibition (20th).
Shenzhen Futian Convention and Exhibition Center.
Grab the "** booth" and find cross-border orders!