Nowadays, citywalk, or citywalk, has quietly become a fashionable way for young people to travel or travel. One or several people stroll through the streets of the city together, wander casually, or order a cup of coffee, or taste food, or go to an art gallery and museum Internet celebrity to check in. Stop and enjoy the scenery along the way.
There is no time limit, no urging from the guide, and no forced consumption. Such slow-paced shopping is deeply loved by people, and it is gradually changing people's social Xi and lifestyle.
Tourists stroll through the Hutong commercial street Photo by Deng Wei, a reporter from Beijing.
So, why can't people stop walking culture?
The advent of city walks allows people to find the joy of slowing down in walking. There is no sense of oppression in the mentality of walking around, so that people can feel the pleasure brought by the slow pace with the most free and casual mood.
Compared with the traditional way of travel, which has a fixed strategy and a fixed location, a city walk allows people to discover that the beauty is not necessarily in the poetry and the distance, but also in the vicinity of life. Taking Shanghai as an example, in the past, when people mentioned Shanghai, the first thing that came to mind was often the well-known tourist attractions such as the Bund and the Oriental Pearl. Nowadays, however, many city walkers are beginning to pay attention to some of Shanghai's unique old streets, such as the "Wutong District". These areas are planted with plane trees and are one of the must-see places for lovers of city walks. The shade of the trees and the accumulation of fallen leaves, come to a city, enjoy a street, and feel the unique memory ...... behind it
With the help of the Internet, more and more people on some short ** platforms have started city walks through live broadcasts, allowing people to travel around the world without leaving home, which has become a very attractive "cloud tourism" model. This form of city walking and sharing not only brings traffic to bloggers, but also opens up the knowledge and cognition of history, geography and even humanities and customs for people watching the live broadcast, so it is liked by netizens. It is reported that some bloggers have a live broadcast of a city walk, and the number of people in their live broadcast room has reached one million.
Photo by Xinhuanet Geng Junyu.
In addition, the consumption in the small shops that people encounter during their strolls in the city is also a powerful tool to stimulate the economy. In particular, the check-in of "treasure" stores not only drives the economic benefits of these Internet celebrity shops, but also drives the economic development of a region. In turn, with the help of the Internet, many "treasure" shops have attracted more and more people to use it as one of the destinations to develop travel routes, promoting the exploration of routes for strolling around the city.
If the long-term sustainable development of this new form of tourism, which combines the characteristics of various places, is to be presented in a way that tourism services drive more related consumption behaviors. The rise of city walks has slowed down the pace and made people unload their physical and mental exhaustion and start paying attention to the beauty around them. This model can bring economic income to many small and micro shops along the citywalk. On the Internet, it can also allow people to learn more about history while "shopping in the cloud". It can be said that Citywalk has become a way of life that integrates new scenes, new fashions and new business formats.
Author: Zong Xiaoning.
*: Xinhuanet, Beijing**.
Editor-in-charge: Zhang Yongqun.
Editors: Xing Yanyan, Zhu Xiaofan, Wang Yuanfang.