In the blink of an eye, 2023 has entered the countdown, and there are less than 10 days left to start the new year. For the domestic auto market in 2023, the competition among major car companies can be said to be becoming more and more fierce, and the involution and the first war in the auto market have caught car companies off guard, making 2023 full of uncertainty.
Fortunately, 2023 is coming to an end, and everything will be settled. So, who has fulfilled the sales target set by car companies at the beginning of the year?It is even more embarrassing for car companies with declining sales, after all, there is no impact of the epidemic this year, and it is no longer possible to blame the epidemic for the decline in sales.
BYD
Cumulative sales in the previous 11 months: 26720,000 units
Sales target completion rate: 89%.
Although as early as September, BYD's sales have exceeded last year's performance, but as the saying goes, the greater the ability, the greater the responsibility. For BYD, annual sales of 2 million units are no longer worth mentioning, but the sales target is set at the height of 3 million units.
Judging from the performance in the first 11 months of this year, BYD's cumulative sales have reached 26720,000 units, the sales target completion rate is as high as 89%, and the sales volume only needs to reach 32 in December80,000 units can be completed. It is worth mentioning that BYD has sold more than 300,000 units in a single month for two consecutive months in October and November, and judging from the current performance, it is not a big problem to complete the sales target of 3 million units.
What's more, in December, BYD also launched a new model of Song L, coupled with the blessing of the annual ** policy, it is bound to hit a record high in sales in December, further consolidating its position as the champion of passenger car sales.
Geely
Cumulative sales in the previous 11 months: 15360,000 units
Sales target completion rate: 9309%
Although Geely's sales performance is not as bright as BYD's, Geely's performance this year is obvious to all, not only bringing the new brand Geely Galaxy, but also ushering in a record high in sales, far exceeding many joint venture brands.
In November, Geely Automobile's sales exceeded 200,000 units for the first time, reaching 200079 units, a year-on-year increase of 38% and a month-on-month increase of 11%, and hit a record high for three consecutive months and maintained year-on-year and month-on-month growth for 10 consecutive months. Since then, Geely's cumulative sales this year have reached 15360,000 units
At the beginning of the year, Geely set a sales target of 1.65 million units, and based on Geely's current performance, it can not only easily achieve this sales target, but even exceed it, and the final annual sales are expected to be more than 1.7 million units, setting the best result in the brand's history.
Chery
Cumulative sales in the previous 11 months: 16660,000 units
Sales target completion rate: 833%
What everyone didn't expect was that Chery would become the biggest dark horse in the domestic auto market this year, not only becoming the second domestic brand to sell more than 200,000 units in a single month in October, but also continuing its strong performance in October in November, continuing to achieve monthly sales of more than 200,000 units.
Up to now, Chery Automobile's cumulative sales have reached 16660,000 units, as early as October, has already exceeded the total sales of last year. However, Chery has too high an eye, and it will only be 123 in 2022With a performance of 270,000 units, Chery has set its sales target at a new height of 2 million units, and based on its current performance, Chery wants to sell 3340,000 new cars are almost impossible.
However, Chery's sales target has always been unreliable, and it has not been able to achieve it for several consecutive years, and this year has set the best result in the brand's history, although the sales target of 2 million units cannot be achieved, but it has been considered a success.
Chang'an
Cumulative sales in the first 11 months: 23380,000 units
Sales target completion rate: 835%
Unlike other domestic brands that set sales targets in the form of a single brand, Changan Automobile, as a state-owned enterprise, sets sales targets in the form of a group. Considering that Changan Mazda and Changan Ford have been declining in recent years, it is destined that Changan Automobile Group will be held back by its joint venture brands.
As of November, Changan Automobile Group's cumulative sales were only 23380,000 units, only 83 of the annual sales target of 2.8 million units was completed5%, it is basically impossible to achieve this sales target, and it is the joint venture car companies that are lagging behind.
In the sales composition of Changan Automobile Group, the cumulative sales volume of Changan Chinese brands in the first 11 months was 19333.84 million units, a year-on-year increase of 1674%, of which 148 were sold in autonomous passenger cars30.33 million units, a year-on-year increase of 2177%, overseas sales of independent brands 2208.49 million units, a year-on-year increase of 3810%。In other words, the total sales of the three joint venture brands of Changan Ford, Changan Mazda and Changan Lincoln combined are only about 400,000 units, making them the largest oil bottles.
The Great Wall
Cumulative sales in the previous 11 months: 111820,000 units
Sales target completion rate: 6988%
In recent years, Great Wall Motors has fallen into a transformation crisis, coupled with the lack of the sedan market, which has made Great Wall Motors lose its dominance in the current automobile market in previous years, especially the three-year epidemic, which has made Great Wall Motors even worse. At the beginning of the year, Great Wall Motor set a sales target of 1.6 million units, and judging from the performance in the first 11 months of this year, Great Wall has been unable to achieve it.
As of November, Great Wall Motor's cumulative sales were only 111With 820,000 units, although it has achieved a significant year-on-year increase in the new energy market and overseas markets, the sales target completion rate is less than 70%, which is the lowest sales target completion rate and sales volume among mainstream domestic brands.
For Great Wall Motors, what we need to do now is not only to accelerate the transformation, but also to consider whether to return to the sedan market, after all, it is much more stable for sedans and SUVs to walk on two legs than to walk on one leg of SUVs.
"Wei Xiaoli" is only ideally completed
On the side of the new power brand, in addition to Li Auto completing the sales target ahead of schedule with a faulty lead, the situation of Xpeng and NIO is very serious. In the first 11 months of this year, Li Auto's cumulative sales reached 3260,000 units, has completed the sales target of 300,000 units ahead of schedule, for Li Auto, the last expectation of this year is whether it can unlock the achievement of monthly sales of more than 50,000 units in December.
On the side of NIO and Xpeng, the cumulative sales in the first 11 months were 1420,000 and 12150,000 units, the sum of the sales of the two is not comparable to Li Auto. Judging from the sales target set at the beginning of the year, NIO's sales target is 2450,000 units, Xpeng Motors' sales target is 200,000 units, and the sales target completion rate is only 5795% and 6075%, it can be said that it is difficult to be a brother.
However, Xpeng Motors still achieved monthly sales of more than 20,000 units in November, indicating that Xpeng Motors, which has been sinking for more than a year, will be on the right track, and with the continuous listing of new cars, Xpeng Motors is expected to usher in a sales recovery next year.
Write at the end:
It is not difficult to find that in addition to BYD, Geely, and Li Auto, most of the traditional car companies and new power brands have not been able to complete the sales targets set at the beginning of the year, which also proves the cruelty of the domestic auto market this year, and with the intensification of competition, the domestic auto market has also ushered in the stage of reshuffling, and in the upcoming 2024, who can have the last laugh?