Tianquan is an anchor selected by Dongfang and an intellectual. His background and current situation make him have an unusual performance in the Oriental selection. He not only has a high degree and high income, but also has a strong sense of competition and self-improvement. He showed his talent and charm in the Oriental selection, which also aroused the attention and discussion of many netizens.
Tianquan was born in Beijing, and his home is next to the headquarters of New Oriental. New Oriental is a well-known educational institution that has cultivated many outstanding talents. Tianquan received a good education from an early age, with excellent grades and good conduct. He studied at UCB and Columbia University, where he received his master's degree. He also participated in the blind date show, which made people see the superior conditions of his rich second generation.
Tianquan chose New Oriental as a teacher because he wanted to use his knowledge and experience to help more people realize their dreams. He is not satisfied with the current status quo, but wants to further improve himself and make a difference in New Oriental. He seized the opportunity of Oriental Selection, which was created after the transformation of New Oriental, and began to try the emerging field of live streaming.
Tianquan showed extraordinary ability and charm in the live broadcast. He will not only introduce various goods and services[ 1 ]2 ]3 ]4 but also use humorous language to attract the audience[ 1 ]2 ]3 ]4 He will also interact with the audience [ 1 ]2 ]3 ]4 Answer questions, solve doubts, and enhance feelings. He will also show his extensive knowledge of various fields of knowledge[ 1 ][2 ][3 ][4 ] to make the audience feel that he is not only a businessman, but also a scholar.
Tianquan also encountered many challenges and difficulties in the live broadcast[ 1 ][2 ][3 ][4 ] Since Yu Dong Yuhui and others have occupied the mainstream market share[ 1 ][2 ][3 ][4 ] Moreover, Yu Minhong and others are cautious about live broadcasting[ 1 ][2 ][3 ][4 ] As a result, Tianquan is facing fierce competition and pressure[ 1 ][2 ][3 ][4 ] At the same time, due to the internal disputes and conflicts of interest between Dong Yuhui and others[ 1 ][2 ] Dong Yuhui returned to the live broadcast room a few days after being off the air[1], and Tianquan was also forced to stop the broadcast to apologize and have a conflict with fans[1].Although Tianquan looks very arrogant, rude, shameless, vexatious, and scoundrel on the surface.
The article is as follows: Oriental Selection Anchor Tianquan: From New Oriental GRE Teacher to Celebrity in the Live Broadcast Room.
Dongfang Selection is a well-known e-commerce platform featuring high-end brands and knowledge-driven, attracting many consumers and streamers. Among them, Tianquan, the anchor selected by Dongfang, has become an Internet celebrity and a topic, and he has won the love and support of countless fans with his unique style and personality.
Teacher Tianquan (real name Guo Tianquan) is a post-90s generation, 185cm tall, with a bachelor's degree in UCB and a master's degree in Columbia. He used to be a GRE teacher at New Oriental, teaching English language proficiency tests. Not only is he highly educated, but he is also very fluent in English.
At the beginning of June 2023, Tianquan participated in the blind date program of Jiangsu Satellite TV's "If You Are Honest, Do Not Disturb". In the show, he showed his excellent conditions and elegant temperament. He was born into a family of intellectuals, and there was an academic atmosphere in the family. He was exposed to all kinds of knowledge from a young age, but he has always kept a low profile.
At the beginning of July 2023, after the turmoil in Dong Yuhui, Dongfang Selection played the game of death again, and Tianquan went crazy and scolded fans and was suspended. During the live broadcast, Tianquan imitated Dong Yuhui's mobile phone, and ridiculed the audience for not being able to afford high-end products such as egg yolk crisp and yin and yang spicy chicken. When he interacted with fans, he said: "It's easy for you to think about the collapse of Dongfang Selection", "Before you are blocked or taken off by us", "You buy an order first" and other words [1 ]4] These words have caused dissatisfaction and disgust among netizens.
However, in such a situation, Tianquan did not restrain his words and deeds, and continued to play his live broadcast style. He also said: "The hand slipped", and picked up the mobile phone and shook it vigorously, "This is the spicy chicken you want in the comment area!."”[1][4][5]
Such a performance made netizens feel shocked and helpless. Some people think that Tianquan is crazy[1][4][5], some people think Tianquan is too daring[1][4][5], and some people think Tianquan is too talented[1][4][5].
In any case, in this turmoil, Dongfang Selection also suffered a heavy blow. According to reports, after 4 hours of live broadcast in one night[1][4][5], 700,000 followers were directly dropped[1][4][5] As of 1 o'clock in the morning on the 16th[1][4][5], the total number of fans of the official account of Dongfang Selection was less than 30 million[1][4][5].
In the face of such a serious crisis[ 1 ] [ 4 ] [5 ] Dongfang selected the CEO
Oriental Selection: From education and training to live broadcast e-commerce.
Dongfang Selection is a comprehensive enterprise group with education and training as its main business and live broadcast e-commerce as its auxiliary. It is owned by New Oriental** (01797.)HK) and Oriental Selection (01888.).HK), the former is mainly engaged in education and training services, and the latter is mainly engaged in live streaming e-commerce services. The two merged in March 2023 to become Oriental Selection.
Sun Dongxu, the founder and CEO of Oriental Selection, used to be the executive director and CEO of New Oriental**. He joined New Oriental Group in 2007 after graduating from Nankai University with a degree in engineering, and in 2016 he became the President and Regional President of New Oriental**. In March 2020, New Oriental** changed its name to Oriental Selection, and Sun Dongxu served as the executive director and CEO.
With his rich educational experience and management ability, Sun Dongxu has led New Oriental to achieve good results in the field of education and training. He has launched brands and products such as "Can't Do It Faster", "Gaotu Jiapin", "See the World", etc., covering language, English, mathematics, technology, art and other fields, to meet the needs of Xi of different ages and levels. He also actively explores overseas markets and has set up branches or partners in the United States, Japan, South Korea and other places.
However, in June 2022, Sun Dongxu encountered a problem: the new crown epidemic has caused a huge impact on the education industry. Due to lockdown measures and the suspension of in-person classes, many students were unable to attend classes or take exams as normal. This led to a sharp decline in New Oriental**'s revenue and an aggravated loss. Sun Dongxu is facing many pressures such as how to ensure employee welfare, how to maintain brand image, and how to respond to market changes.
In order to find a breakthrough, Sun Dongxu began to try to transform the live broadcast e-commerce model. He used his expertise and influence in the field of education to open multiple accounts on the Douyin platform, and invited his former teachers or colleagues to serve as anchors for live streaming. By showcasing product features, sharing user experiences, and answering user questions, they attracted a large number of visitors and achieved high sales.
This model quickly attracted the attention of the market and brought amazing benefits to New Oriental. Since June 2022, Sun Dongxu's Douyin account "Watch the World" has more than 30 million followers and cumulative sales of more than 10 billion yuan. And other accounts have also achieved good results, "Can't do it fast", "Gaotu Jiapin", "Gutian?".