If you want to ask who is the leader of the domestic luxury car market, maybe Mercedes-Benz, BMW, Audi fans are fighting with each other, but if you want to ask which brand has the highest "style" in the domestic market, then maybe Volvo fans will stand up, and fans of other brands will probably not object.
How did Volvo get to where it is today and create such a brand image in the minds of consumers?Let's talk about it today. Is Mercedes BMW really safe?Is Volvo fun to drive?Is the ride comfortable?Absolutely!This is due to differentiated product placement.
Of course, another reason why Volvo defines or is defined as safe is that Volvo invented seat belts. Just like the battle between Wang Laoji and Jia Duobao, He Qizheng disappeared. In recent years, Mercedes-Benz, BMW, and Audi have continuously adapted to the psychological needs of domestic consumers, adjusted their designs and standards, and deeply met the needs of consumers.
Volvo, on the other hand, is slow to react. The interior is old and is slowly being optimized. It just relies on constant price cuts to meet demand. However, some consumers have lost a customer base comparable to BBA, resulting in an embarrassing situation where the rich don't want to buy and the poor can't afford it.
The advantages or benefits of Volvo cars can be described in three words: safe, environmentally friendly and unassuming. After decades of rapid development in the automotive industry, there is no big gap in technology, and full market competition objectively forces different brands to gradually choose different style trends and brand tonality, and differentiation strategies have become popular, and Volvo is no exception.
Volvo is known for its safety. At the forefront of the industry in terms of material selection and design solutions. This is even more pronounced when reflected in the results. At present, Volvo ranks among the best in all kinds of rigorous crash tests in countries around the world. He is even one of the best. This is much more generous than some automakers who specialize in enhancing crash testing.
For example, if the a-pillar breaks in a collision, the a-pillar will be reinforced. In terms of environmental protection, Volvo attaches great importance to the material selection process of its models, in addition to safety, it also uses a large number of environmentally friendly materials, if you are interested, you can try it. It's just that it's relatively weak, that is, the car doesn't smell a lot after being exposed to the sun.
According to the survey, Volvo owners are described as "the backbone of society, humble, quality-oriented, family-friendly and self-confident". From the perspective of occupation, it is usually a civil servant, a university professor, a doctor, a lawyer and other experts, or a middle and senior manager of a state-owned enterprise.
These professions are often referred to as the middle class of society, so the personality of such car owners is low-key, introverted, responsible, steady, mature, and caring for the family. This is in line with Volvo's design philosophy and quality experience, which shows that the character of the car and the character of the person continue to appeal.
Compared to BBA, Wowo is relatively low-key. This gives second-line managers and some people who don't like to show off the ability to avoid sex. The configuration of the car is quite balanced, there are no particular drawbacks, and the advantages are obvious. The 20 and 8-speed performances are decent. Not a lot of space, but it can be said to be enough. Not to mention that the configuration is very high, basically the commonly used configurations are available.
In short, choosing a car is like the embodiment of a person's character, and people with a certain character choose a car with a certain character, and the car is like supplementing or extending their own lack of strength. Generally speaking, people who are not too tall and thin in stature prefer a tall and strong car like a Range Rover.
We can often see a petite girl driving a large Land Rover. Volvo owners, on the other hand, don't like the copper smell of Mercedes-Benz, can't adapt to BMW's exaggeration, and don't want to buy a tram-like Audi, so they can only choose an inconspicuous but very delicate Volvo.
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