Approaching the end of the year, the year-end summary has become a "big problem" for people in the workplace, and AI**, which focuses on efficiency and intelligence, is sought after by the market.
Entering "ai**" in an e-commerce platform found that the sales volume of the service in some stores reached 60,000 pieces, which were concentrated in two ranges of about 50 yuan and more than 100 yuan, mainly divided into two modes: ai** and ai** + manual.
Open a shop that sells "AI Intelligent Article Writing 4."0 model" store purchase link, not only weekly card, monthly card, season card, annual card, permanent card, detailed classification;Moreover, the top labels in the evaluation area are "half the efficiency", "powerful" and "very cost-effective", which have received rave reviews.
Taking the HR position as an example, the year-end summary of this position includes the basic situation of human resources, the recruitment, training, performance, existing problems and solutions completed this year. With AI**, you only need to enter the job position and core elements, and the AI will generate a complete report in two or three minutes.
AI** is not limited to year-end summaries. In the relevant product introduction column, the annotation software can write copywriting, **text polishing, short** copywriting, etc.
Not only e-commerce platforms, but also AI** is also active on various social networks**. Take Xiaohongshu as an example, enter AI**, and there are all kinds of content about planting, sharing, and using apps such as ChatGPT, Inspiration Island, Wenxin Yiyan, and iFLYTEK Xinghuo.
A number of industry insiders said that with the advancement of AI technology, it is the general trend to use AI as a tool to improve work efficiency. For highly repetitive, low-innovation, and modular work content, AI can assist in rapid processing and output, and from this point of view, AI ** application can indeed be called an artifact.
However, it is worth noting that at present, users need to judge the authenticity and correctness of the AI output content, and at the same time be wary of the formation of a dependence on AI writing, and giving up deep thinking will make personal wisdom and creativity unable to stretch. In addition, attention should also be paid to whether the data involves the copyright or privacy rights of others.
Vertical AI native applications are constantly invented and high-quality content is flowing
With the continuous improvement of the ability of large model bases, AI native applications have moved from comprehensive applications to vertical categories in subdivided fields. Through the observation of a number of social platforms, Zhiniuer found that people who need to create text content in work and life scenarios, such as creators, social surfers, and workplace workers, have begun to be dissatisfied with general-purpose AIGC applications, but have shown great enthusiasm for vertical targeted AI tools such as Inspiration Island and Xunfei Xinghuo.
Taking the Inspiration Island AI Explosive App (hereinafter referred to as "Inspiration Island") as an example, it is based on the big data training of 100 million+ celebrities and a comprehensive analysis of the popular content of mainstream social platforms, so it can help content creators generate efficient and accurate text content in more than 30 creative application scenarios. Compared with general-purpose tools, it is more in line with the content needs of the current social platform.
At the same time, Zhi Niuer also noticed that Inspiration Island not only has Xiaohongshu intelligent explosive assistant (Xiaohongshu AI Chat), but also recently launched an amateur escort program, where novice content creators can get the intelligent hand-in-hand teaching of "14-day explosive text formula + traffic password". Based on the fact that Inspiration Island has 100 million celebrity data, AI real-time intelligent analysis of 20W+ explosive articles, and has more professional knowledge than professional Xiaohongshu operating institutions.
The AI copying feature is particularly useful. With the help of Inspiration Island's unique vertical field data model, you can quickly learn and refine the creative methods and strategies of successful bloggers, help novice bloggers choose topics, conceive, write and promote, quickly close the knowledge gap between novices and experienced teams, and even have the opportunity to reconstruct the production and development of the content market.
In addition, after being authorized, the platform will continue to optimize based on historical data, which means that the more times it is used, the more the content will be in line with the user's personal creative style, and finally train a smart assistant of its own.
*: Little Red Book blogger.
In the next ten years, AIGC will generate AI original content at one-tenth of the cost and at a production rate of 100 times and 1000 times. There are also institutions that have made ** that by 2030, AI-generated content will account for up to 90%;By 2032, the global market for AI** generated software will exceed $2 billion.
Application of AIGC in the field of marketing
Digital marketing is one of the frontiers of AIGC applications. Recently, in the 2023 Digital Marketing Practical Competition co-sponsored by the Internet Advertising Committee of the China Advertising Association, Zhiniuer and iab China, "AI Brush Connects Love, Fuchun Mountain Residence Map" won the annual special award.
*: 2023 China Digital Marketing Competition.
This is a story of AI that spans the past and the present. More than 300 years ago, the Yuan Dynasty painter Huang Gongwang's masterpiece "Fuchun Mountain Residence" was burned in two parts, after several circulation, the first half of the volume and the second half of the volume were collected in the Zhejiang Provincial Museum and the National Palace Museum in Taipei. AIGC has made it possible for everyone to complete the missing parts of the painting on their mobile phones, and the landscape has been combined since then.
More than that, the development of AIGC provides new possibilities for the whole link of digital marketing. From resource integration, creative output to precise targeted delivery, and then to the gradually "industrialized" algorithmic delivery, the application of AIGC in the marketing industry is gradually maturing.
Inspiration and cost reduction and efficiency increase are the two major feelings of users of AIGC applications. Zhang Cheng is engaged in a production position in a marketing service provider. A few months ago, companies asked everyone to use AI assistants for information search and creative output. Having often felt like he was running out of inspiration, he found that the content quickly generated by the AI assistant not only included selling points, but also gave him multiple inspirations that could be extended infinitely**. The production time of one ** has been shortened from 10 hours to 5 minutes, and the production cost of marketing content such as copywriting has been reduced by 50%. In addition, with the help of AI technology, precise delivery can also be achieved.
Take a peek at the leopard. AIGC has changed the mode of human-machine interaction, lowered the threshold for human scheduling of computing resources, and brought about the possibility of industrialization of mental labor. AIGC is expected to promote the revaluation of the value of digital marketing and content production, and shape a new paradigm of digital content production and interaction.
There are two sides to innovation. With the rapid development of AIGC comes a number of challenges. For example, in terms of marketing strategy, users need to have a deep understanding of the industry background and customer psychologyIn some specific fields and application scenarios, there should be clear boundaries for the use of AI.
As exploratory practices and technological developments continue to feed each other, the commercial application of AIGC will become more and more mature. In the future, AI will be able to perform more functions in multiple scenarios. If "in the future, 90% of the value of an individual's skills will be zero, but the value of the remaining 10% will increase by 1,000 times", then how to better play this 10% value is a question that every individual in the AI wave should think about.