Recently, the "2023 China High-end Home Appliance Market Report" jointly formulated by the Red Top Award Organizing Committee, GFK China, and Jingdong Home Appliances was released. The report pointed out that in the new round of market cycle, the high-end home appliance market has ushered in new changes, and in 2023, China's high-end home appliance market will show four major development trends: "home integration upgrade", "personal quality enjoyment", "intelligent and simple life", and "product aesthetics".
It can be seen from the report that both "beauty" and "refinement" are becoming a new consumption trend of Chinese home appliance users in the new era. Under this new wave of home appliances, many home appliance brands have launched new products that take into account both "appearance" and "strength", taking TCL's ultra-thin zero-embedded refrigerator P12-DQ as an example, because it has the simple sense of luxury and strong space and freshness performance of the built-in refrigerator at the same time, it can be said that it has stepped on multiple trends such as "integration", "quality enjoyment" and "product aesthetics" at the same time, so it has been welcomed by the market once it was launched.
In recent years, with the decrease in the living area of urban families, integrated home design has increasingly become the preferred choice of families with rigid needs. As an important part of kitchen appliances, refrigerators are naturally the best to have both "large space" and "space-saving", so built-in refrigerators have become the best choice, and among the many forms of built-in refrigerators, the refrigerator with French door body has double-layer full-width drawers on the lower floor, and the partition is removable, so it has more advantages in space utilization and portability compared with cross-door and side-by-side door refrigerators.
TCL's French thin-embedded P12 refrigerator adopts an ultra-thin embedded design, with a large capacity of 470L but a body thickness of only 580mm, which can be easily embedded in a 600mm standard cabinetIn addition, its 820mm** waistline is flush with the counter surface, which further improves the appearance of the home. In addition, because of the bottom heat dissipation and double-wing track change hinge design, this TCL French thin-embedded P12 refrigerator can achieve 01cm seamless embedded in the cabinet, even if the two sides are attached to the wall, the door can be opened 90°, and the drawers can also be opened, which is both beautiful and practical.
The report also points out that today's consumers pay more attention to the happiness brought by enjoying life, pay more attention to family and treat individuals, and have shifted from hoarding thinking to boutique thinking. Therefore, the design of household appliances should also consider the needs of users, or take TCL this French thin-embedded P12 refrigerator as an example, in order to facilitate users to store different types of food, 19 fine partitions are designed, and different foods have their own suitable storage space;In addition, this refrigerator also has a double-layer ultra-wide 157L large drawer, which is more suitable for storing large volume ingredients such as large lamb shank and king crab.
The success of the product is inseparable from the keen insight into consumer needs and the continuous precipitation of technology. This time, the TCL French thin-embedded P12 refrigerator accurately stepped on the new trend of the consumer market, and found a balance between the "happiness of life" and the "aesthetic power of the product" that users wanted, so it ushered in new development opportunities in the new home appliance market environment. Since its establishment in 1997, TCL has been deeply involved in the ice washing industry for 26 years, and has achieved good market performance and word-of-mouth feedback on the refrigerator and washing machine track, especially in recent years, with the explosion of ultra-thin zero-embedded refrigerator T9 and twin cabin T10 washing machines, it shows that TCL white appliances are in the new market cycle, with stronger vitality and more possibilities.
Appliances TCL French Refrigerator Built-in refrigerator