What keywords need to be monitored for competitor analysis of enterprise public opinion monitoring system:
Competitor's company name: Set keywords such as the full name, abbreviation, and brand name of the competitor's company to monitor public opinion information related to it.
Competitor's product or service name: Set up your competitor's product or service name, including brand name, product model, specific features, etc., to understand the market reaction and user evaluation of their product or service.
Competitors' executives and key figures: Set keywords such as the names and job titles of executives and important people of competitors to get their comments and updates.
Competitor news events: Set the news event keywords of competitor companies, including partnerships, acquisitions, listings, product launches, etc., to understand their strategic trends and market performance.
Competitor's brand activities and marketing activities: Set up keywords such as brand activities, advertising campaigns, ** activities, etc. of competitor companies to understand their marketing strategies and effects.
Competitors' customer feedback and user evaluations: Set keywords such as customer feedback, user evaluations, and complaints from competitor companies to understand the strengths and weaknesses of their products or services and user satisfaction.
Competitors' industry dynamics and trends: Set keywords related to your competitors' industries, including industry news, policies and regulations, technological innovations, etc., to understand industry development trends and competitive landscape.
Competitor's social activities: Set the competitor's company's activity keywords on the social platform, including Weibo, WeChat, Zhihu, Tieba, etc., to understand its reputation and influence on social networking.
By setting these keywords, enterprises can obtain relevant public opinion information of competitors in a timely manner, understand their market performance, brand image, product advantages and disadvantages, etc., and provide reference for enterprises to formulate competitive strategies and market decisions.