GAC Trumpchi recently released an exciting news: their second plug-in hybrid MPV product, the Trumpchi E8, has started deliveries in Shanghai. The car went on sale on November 23 with a price range of 2098-22.980,000 yuan, positioned as a medium-sized MPV, it is the first model of GAC Trumpchi to apply Trumpchi Zhidian Technology i-GTEC technology, integrating the three core technologies of Juxing intelligent control chassis, Zhiqiang three electrics, and intelligent driving interconnection ecosystem. The Trumpchi E8 is targeting monthly sales of more than 8,000 units, and has already received orders for more than 20,000 units, with 6,000 units expected to be delivered within the year. Huang Yongqiang, general manager of GAC Passenger Vehicle, said that the Trumpchi E8 will assume the important task of GAC Trumpchi's performance in the new energy market. However, before the success of the Trumpchi E8, GAC Trumpchi's first plug-in hybrid MPV model, the Trumpchi E9, experienced a decline in sales. Since September, sales of the Trumpchi E9 have plummeted, in stark contrast to the performance of its direct competitor, the Denza D9. Sales of the Trumpchi E9 have been declining since reaching a sales high in June this year, which has led to the outside world thinking that the car has a chance to become a major challenger to the Denza D9. However, the performance of the Trumpchi E9 did not meet GAC Trumpchi's expectations.
Some analysts believe that the main reason for the popularity of Trumpchi E9 is that compared with the Denza D9 DM-i at the same price, its advantages are not outstanding. Faced with this situation, GAC Trumpchi launched the Trumpchi E8, hoping to achieve greater success in the plug-in hybrid market. Their goal is to sell more than 8,000 units of the E8 and more than 20,000 units per month for the entire Trumpchi MPV family. This time, they're up for the challenge. GAC Trumpchi's latest E8 plug-in hybrid MPV is priced on par with its competitor Denza D9. In the context that the Denza D9 has gained a firm foothold in the market and its sales have exceeded 10,000 units, the launch of the Trumpchi E8 is pinned on high hopes. The release of the E8 also marks the first model to be operated by Huang Yongqiang, general manager of GAC Trumpchi, after taking over the new position. The E8 is directly positioned in the home MPV market, and the MPV market has become one of the important reasons for the rapid development of the MPV market due to the growing demand of home users. Guo Baixun, deputy general manager of GAC Passenger Vehicle, said: "The arrival of the Trumpchi E8 will officially open the 30 times. ”。The E8 has a clear advantage over its competitors in the 200,000-level plug-in hybrid MPV market.
Trumpchi insiders believe that the E8 is more cost-effective, with more space, better configuration, higher intelligence, and longer mileage. The Trumpchi E8 model has obvious advantages in intelligent configuration at the same price, surpassing the low-configuration Odyssey (20L E:HEV Rui Yuexiang Edition). The Trumpchi E8 is equipped with L2 driver assistance, adaptive high and low beam LED headlights, 540-degree panoramic image, and other features, while the Odyssey lacks features such as lane departure warning and cruise control. This makes Trumpchi E8 have a certain competitive advantage in the joint venture brand market, but it remains to be seen whether this advantage can be transformed into a market breakthrough. GAC Trumpchi's performance in the field of new energy vehicles has attracted much attention. Since the beginning of this year, GAC Trumpchi has launched three plug-in hybrid models in a row, and released the plug-in hybrid SUV Trumpchi ES9 during the Chengdu Auto Show. This move shows GAC Trumpchi's determination to make breakthroughs in the field of new energy, and is also closely related to the trend of market transformation to new energy and the current challenges faced by the brand. Although GAC Trumpchi's fuel vehicle market performance is still remarkable, under the sharp downward trend of the fuel vehicle market this year, GAC Trumpchi's market performance is still good.
From January to November, GAC Trumpchi's cumulative sales exceeded 370,000 units, a year-on-year increase of 144%, which is expected to exceed full-year 2022 sales and is expected to reach a new high since 2018. However, in the field of new energy, GAC Trumpchi's progress has been relatively slow, resulting in its performance within the GAC Group beginning to be surpassed by GAC Aion, which is the same door. From January to November, GAC Aion's cumulative sales reached 4340,000 units, a year-on-year growth rate of 7999%。Under the current market situation, plug-in hybrid models have become an important opportunity for the future development of GAC Trumpchi. In November, the retail sales of plug-in hybrid passenger cars in China reached 2890,000 units, a year-on-year increase of 764%；From January to November, the sales volume of plug-in hybrid passenger cars reached 22470,000 units, an increase of 81 percent year-on-year8%。In contrast, the year-on-year growth rate of pure electric vehicles has dropped to 20%, indicating that the growth potential of plug-in hybrid models has just begun to be released. In response to the transformation of the plug-in hybrid market, GAC Trumpchi insiders told CRRC.com, "In the first half of this year, GAC Trumpchi officially entered the 'XEV+ICV' dual-core strategy 20 times, and clarified the goal of new energy vehicle transformation.
Three new energy vehicles, including the E9, ES9 and E8, have been released successively, and these three vehicles are expected to achieve monthly sales of more than 10,000 units by the end of the year. It remains to be seen whether the market will succeed. GAC Trumpchi delivered the first batch of 1,229 Trumpchi E8 in November, compared with the official data of 6,000 units expected within the year, the delivery volume of Trumpchi E8 in December will have a new breakthrough. According to GAC Trumpchi, in the next three years, Trumpchi will intensively launch more than 10 new energy products under the guidance of the "XEV+ICV" dual-core development strategy. Deliveries of the Trumpchi E8 ushered in a new breakthrough in November, with the first batch of 1,229 units delivered. According to the official disclosure of 6,000 units expected within the year, this means that the delivery of Trumpchi E8 in December will have a new breakthrough, injecting new vitality into GAC Trumpchi. In addition, according to GAC Trumpchi sources, in the next three years, Trumpchi will intensively launch more than 10 new energy products under the guidance of the "XEV+ICV" dual-core development strategy, which will bring more development opportunities for the Trumpchi brand.
In addition, according to industry data, the first batch of deliveries of Trumpchi E8 in November reached 1229 units, and according to the official disclosure of 6000 units expected within the year, this may mean that in December, the delivery volume of Trumpchi E8 will have a new leap. According to the above-mentioned GAC Trumpchi sources, in the next three years, under the guidance of the "XEV+ICV" dual-core development strategy, Trumpchi will intensively launch more than 10 new energy products. This shows that GAC Trumpchi has a more ambitious development plan in the field of new energy, and will continue to bring more high-quality new energy vehicle products to consumers.