Let's take a look at the background of Lexus:
Lexus is a high-end brand of Toyota in Japan, and it was first launched in North America because the pronunciation of "Lexus" is similar to the English word "luxury", which gives people the impression that the car is a luxury sedan.
When Lexus hit the market in 1989, they had two unmarketed models, the flagship LS and the entry-level sedan ES, which sold 16,302 units that year. Two years later, they became the best-selling imported luxury brand in the United States and launched their third model, SC Gubei.
In 2000, Lexus usurped the throne of Cadillac's best-selling luxury car in North America. Since that year, Lexus has established itself in North America.
But in China, the payment is a bit different.
Lexus, Cadillac, and Volvo, these three car brands are often compared together because they have a certain overlap in terms of brand positioning, product pricing, etc. To answer the question "which grade does Lexus belong to", we first need to clarify what a "grade" is. In the automotive industry, "grade" usually refers to aspects such as brand positioning, target consumer groups, product line pricing, etc. Based on these factors, we can analyze Lexus as follows:
First of all, from the perspective of brand positioning, Lexus, Cadillac and Volvo are all luxury car brands, but their respective images and reputations in the hearts of consumers are slightly different. Lexus is known for its high quality, high performance and high reliability, and its brand image is more inclined towards high-end, luxury and comfort. Cadillac, on the other hand, uses American luxury and technology as its selling points, attracting a group of consumers who pursue individuality and fashion. Volvo, on the other hand, emphasizes safety, health and environmental protection, attracting consumers who value safety performance and quality.
Secondly, from the perspective of product line pricing, Lexus's product line covers various market segments from entry-level to flagship-level. Taking the Chinese market as an example, the Lexus ES series, as its entry-level model, is priced between 300,000 and 500,000 yuan, while the flagship LS series is priced at more than one million yuan. This pricing strategy has allowed Lexus to meet the needs of different consumers, further strengthening its position in the luxury car market.
To sum up, from the perspective of brand positioning and product line pricing, Lexus can be classified as a high-end luxury car brand. Compared to Cadillac and Volvo, Lexus focuses more on quality, luxury and comfort, while also being more affordable in terms of pricing, which makes it quite popular in the Chinese market. With the improvement of Chinese consumers' requirements for car quality and performance, Lexus, as one of the representatives of high-end luxury brands, will continue to achieve good results in the Chinese market.
Although Cadillac and Volvo are also luxury brands, in the Chinese market, Lexus's influence and reputation seem to be superior. This is mainly due to Lexus's excellent performance in product quality, service and brand image. In terms of product quality, Lexus has always adhered to the standards of high quality, high performance and high reliability, which makes its models have a high reputation in the market. In terms of service, Lexus has won the trust of consumers with its intimate and thoughtful service. In addition, Lexus also pays attention to the shaping of brand image, and enhances brand awareness and reputation through a series of brand promotion activities. In contrast, Cadillac and Volvo are slightly different from Lexus in terms of brand image and product positioning, which makes Lexus more competitive in the Chinese market. However, with the intensification of market competition and the diversification of consumer needs, Cadillac and Volvo are also constantly strengthening their brand building and service improvement. In the future, the competition between the three brands will be even more intense. But for consumers, such competition will lead to more choice and better service. Therefore, we look forward to the continuous innovation, quality and service of luxury car brands in the Chinese market in the future, and jointly promote the sustainable development of China's auto industry."