Recently, a controversy about "small composition" has attracted widespread attention on the Internet, involving the contradiction between Dongfang Selection and anchor Dong Yuhui. The source of this incident can be traced back to December 5, Dong Yuhui released a 700-word essay to warm up for the upcoming Oriental Selection Jilin special session.
Since the beginning of this year, Dongfang Selection has been cooperating with local cultural tourism systems and has achieved a lot of praise, among which Dong Yuhui's copywriting has become the focus of heated discussions.
During the special sessions, many netizens were curious about who created these copywriters.
Before the broadcast of the Jilin special, Dongfang Selection's response said: "We are a team!."Every time a 'small composition' is produced, the anchor is in front of the camera, and behind it are the friends of the copywriting team, the shooting team, and the editing team.
Such a reply caused an uproar in a short period of time, especially Dong Yuhui's fans were dissatisfied with this, thinking that their idol had clearly created the copywriting himself, why didn't the backstage team admit it?
As a result, fans began to collectively denounce, and the editorial team responded through the official account, saying that "I didn't reply randomly", emphasizing that most of the copywriting came from the editorial team, and at the same time said that the cooperation with Dong Yuhui was smooth and there was no contradiction. But such a response did not quell the discontent of fans.
Subsequently, Sun Dongxu, CEO of Oriental Selection, delivered a positive response for about 10 minutes in the live broadcast room.
He criticized the emotional response of the company's team, arguing that while the emotions were understandable, the communication was not in the right way. He emphasized that the company's team members are young and promising, but the division of labor is different, and called for not to make brainless demands and not to step on other partners.
In addition, Sun Dongxu revealed that Dong Yuhui temporarily decided to cancel the live broadcast on December 10 due to emotional impact.
However, this response seems to have failed to meet the expectations of fans, and even revealed dissatisfaction with Dong Yuhui between the lines.
The chain reaction brought about by the whole incident is also obvious, the number of Douyin fans selected by Dongfang Selection has decreased, the stock price is **, and competitors have shown favor. On December 14, Yu Minhong issued a ** statement, believing that there were loopholes in the company's management, apologizing to Dong Yuhui, and calling for rational speech, saying that the two sides were comrades-in-arms in the same trench.
Subsequently, Dongfang Selection issued an announcement to remove CEO Sun Dongxu from his position and Yu Minhong concurrently served as him. In the evening, Dong Yuhui and Yu Minhong appeared in the live broadcast room together, responding positively to the incident and announcing that Dong Yuhui would not leave.
Dong Yuhui also issued a thousand-word response on December 16, clarifying the creative mode of "small compositions" and calling for rational speech.
This is the end of the whole incident, but it remains to be seen whether it will usher in a finale.