Strawberries are a fruit that we are particularly familiar with, it is a typical seasonal fruit, and we can enjoy delicious strawberries every spring, rich in nutrients such as vitamins and carotene, with a sweet and sour taste, suitable for all ages.
First, the threshold is low, nearly 20,000 strawberry planting enterprises are all over China, and the competition is fierce
After years of development, strawberry planting technology is becoming more and more mature, the technical threshold is significantly reduced, in addition to ordinary farmers planting strawberries, many enterprises have also entered the bureau, there are nearly 20,000 strawberry planting-related enterprises in the country, and the market competition is very fierce. The current competitive landscape is that about three-thirds of them are small and medium-sized planting enterprises with a registered capital of less than 1 millionFarmers generally plant high-quality strawberry producing areas such as Weifang in Shandong, Shuangliu in Sichuan, Dandong in Liaoning and Hefei in AnhuiIn addition, large supermarkets such as Yonghui Supermarket, a large chain listed company, have also extended to the upstream industrial chain to grow high-quality strawberries on a large scale in the famous production area of Dandong, realizing one-stop planting and sales from land to counterIn addition, some well-known brands with brand advantages, Lenovo Jiawo, have also entered the strawberry industry, which occupies an important position in the mid-to-high-end market with high-quality fruits, and has also become an important enterprise in the strawberry industry.
Second, the technology is gradually maturing, and the seasonal characteristics of ** are gradually weakening
After years of development, the production method of strawberries has gradually developed from the ordinary seasonal crop cultivation mode to greenhouse cultivation and soilless cultivation. We can eat fresh strawberries all year round. It also further increased the sales of strawberries and broadened the market. Moreover, in the fruit market where there are relatively few types of fresh fruits in the winter market, strawberries have a stronger competitiveness and are welcomed by consumers, with ** to 70 yuan per kilogram, and the income is considerable.
Third, the ripe fruit is not easy to preserve, and the regional characteristics of the market are obvious
The shelf life of strawberries after harvesting from ripe is only about 2 days at room temperature, and it is a fruit that is extremely difficult to store. The shelf life of refrigerated storage is also only about 4 days. Therefore, for small and medium-sized planting enterprises and planting farmers, the sales scope is basically a distance radius of 1 day by land, and the competition is particularly fierce in the dense planting area and a relatively small sales range. Moreover, with the upgrading of consumers' consumption, the quality of strawberries has been greatly improved, and high-quality and low-cost strawberries can win in the competition. In addition to the competition of enterprises with a strong cold chain logistics system such as Yonghui Supermarket, the competition in the strawberry market has become more intense.
Taking Yonghui supermarket as an example, its industrial production, settled in the high-quality strawberry production area, adopted a precise organic production model, from the quality to ensure the quality of strawberries and sweet and sour taste, the scale advantage reduces its production costs, relying on its cold chain logistics advantages, can be the fastest to the people's table, its price, good quality, transportation efficiency to seize a lot of market share, so that small and medium-sized strawberry production enterprises out of reach.
The first-class listed company "Diligent Farmer", known as "China's first strawberry stock", was listed and traded in 2015, and it was also delisted in 2022 with a sigh, which shows the fierce competition in the strawberry industry.
Fourth, for new companies, what is the industrial path?
At present, strawberries have two operating models, one is large-scale planting, high quality and low price to occupy the market, and the other is to combine tourism and production with other industries to broaden income-generating channels.
For example, in Beijing's well-known planting bases such as Changping and Daxing, many farmers and agricultural cooperatives have built strawberry planting bases, integrating sightseeing and planting, which has greatly improved the income level. In addition, Beijing's famous Xiedao Ecological Park, which combines eco-tourism and picking, has taken advantage of the flow of tourists to greatly increase strawberry sales.
For new entrants, it is recommended to do a detailed feasibility study, this industry is a typical high-risk industry, subject to transportation conditions, agricultural technology, market competition and other restrictions and influences.
In addition, it is possible to extend the industrial chain and carry out deep processing of strawberries, such as BESTORE, three squirrels have launched dried strawberries, which is convenient for storage and transportation, and strawberry production enterprises can be used as the best business for these downstream industries of deep processing, and they can also consider developing their own production and sales of deep processing.