This year's Lunar New Year stalls are really unexpected.
Last weekend, the mainland film market ushered in 13 new films, which was a bit interesting in the weekend market, but I didn't expect these new films to be beaten back to their original form on weekdays, especially the three big productions of "Hiding from the Sky", "Lighting Store" and "Breaking Point", the box office was completely worse than expected.
Losses have become the mainstream, and the Lunar New Year stalls are in urgent need of super explosive models to save the scene.
Judging from the current box office situation, the three giants of the new films last weekend, "Hiding from the Sky and the Sea", "The Lighting Store" and "Breaking Point", basically all lost money.
As of 21 o'clock on December 11, the single-day box office of "Hiding from the Sky and Crossing the Sea" exceeded 12.19 million, although it won the daily crown, but the proportion of films scheduled was 203%, with a box office share of 248%, the leading degree is not high, and the cumulative box office in 4 days of release has just exceeded 100 million, and according to this trend, the final box office of the movie is 1is about 500 million, and the filmmaker is about 50 million.
And the cost of film production is 100 million.
The single-day box office of "Lighting Store" was 10.55 million, and the proportion of films scheduled was 186%, and the cumulative box office exceeded 1 in 4 days of release1.3 billion.
The movie has never won the daily crown after its release, but the cumulative box office is higher than the 4-consecutive championship "Hiding from the Sky and Crossing the Sea", because "Lighting Store" has been on a large scale before its release, which is a new way of promoting and distributing created by Wang Baoqiang's "In the Octagon Cage" this summer, many domestic films are learning Xi, but "In the Octagon Cage" has quality support, and "Lighting Store" is purely too confident in its own quality.
According to the current trend, the daily box office of the movie will soon fall below 10 million, and this weekend's "Three Teams" is menacing, and the final box office of "Lighting Store" will probably not exceed 1500 million, with the special effects and star lineup of "Lighting Store", the cost of the movie will not be lower than that of "Hiding from the Sky and Crossing the Sea", and the loss is almost certain.
And "Breaking Point" is the worst.
The single-day box office of the movie dropped to 4.77 million, not to mention the new films in the same period, even the new films like "The Three Teams" and the "old movies" like "Goodbye, Li Kele" can't beat them, accounting for 115%, and the box office proportion is only 97%, the bottom of the attendance!
The cumulative box office in the 4 days of release was only 62.55 million, and there was no hope for the final box office to break 100 million, and the production cost of the film was 200 million, which is one of the most blockbuster productions in this year's Chinese New YearMore than 700 million, not only the Chinese New Year file, but also one of the biggest box office ** of the year, and it is also Lin Chaoxian's only loss-making film after "Operation Mekong".
laughed, 4 audiences, the box office was only 167 yuan, and the penultimate new film in the 2023 Chinese New Year file was born
The audience of the high-cost blockbuster did not buy it, and the small-budget production was even more stunned.
In fact, a lot of small and medium-cost domestic films were released in the first weekend, but unfortunately the box office was worse than the other.
"Rattle" starring Jing girl Qiu Yinong was released for 4 days, and the cumulative box office was only 6370 thousand.
The box office of the racing film "Racing Battle" in 4 days was only 2190 thousand.
There are also new films such as "The Last Night", "Young Pioneer", and "Dagong Chopping Jade", which have a cumulative box office of about 10,000, which can be called miserable.
But the worst thing is "Holding the Pen as a Knife", which is definitely the penultimate new film in the 2023 Chinese New Year, which makes people laugh at the existence of big teeth.
The cumulative box office of the movie in 4 days was only 167 yuan, the number of moviegoers was 4, and the filmmaker shared 54 yuan, and there was no more film schedule in the cinema on December 11, which means that the final box office of the movie is 167 yuan, and the producer has been busy for so long and earned less than 60 yuan, which can simply be selected as the worst movie in the Chinese New Year file and even the whole year.
The biggest problem with "Pen for the Knife" is that it is a biographical film, but the protagonist audience is not very familiar with it.
The movie is based on the deeds of Zhen Wan, a model of honesty in the Ming Dynasty, Zhen Wan was once given the plaque of the first Qing official by Emperor Jing of the Ming Dynasty. "Pen as a Knife" tells the story of Zhen Wangang entering the officialdom and cracking a major case of rebellion.
The quality of the movie is indeed indescribable, and it is completely at the level of domestic costume TV series.
This is also another big problem of the box office fiasco of the movie, if the protagonist audience has not heard of it, but the movie must be made wonderful, such as "Oppenheimer" not long ago, the father of the American atomic bomb The vast majority of mainland audiences do not know, but with excellent film quality, it won a box office score of more than 400 million.
There are no big stars starring, and the movie quality is average, "Holding the Pen as a Knife" is naturally not paid.