In the new year, China's ice and snow events have once again set off a boom. The 2023-2024 FIS Freestyle Skiing and Snowboard Halfpipe World Cup Chongli kicks off at Genting Snow Park Chongli, which was once the track of the Beijing Winter Olympics and is now being reborn.
The competition organization and event guarantee continued the high standards of the Beijing Winter Olympics, attracting more than 100 top skiers, including Winter Olympic champions, to participate. China's national freestyle skiing and snowboarding training team sent 25 athletes to participate in the competition, including Winter Olympic champions Gu Ailing, Liu Jiayu and Cai Xuetong. This competition is not only about getting good results, but also about honing the strength of the preparation for the Winter Olympics in Milan.
After the Beijing Winter Olympics, the popularity of ice and snow sports continued to rise, attracting skiers from all over the country to watch the games. How does the influence of these events drive the development of ice and snow sports?What does it mean to participate in ice and snow sports for the public?Winter sports events help ice and snow sports flourish Zhangjiakou Genting Snow Park recently held the World Cup, attracting a large number of ski enthusiasts to watch the games.
Even the masses who did not buy tickets can still perform the best athletes on the slopes. According to the organizers, bookings for the resort increased by almost 200% this weekend, and tickets and hotel rooms were almost sold out. At the same time, cultural and entertainment activities such as the Snow Mountain Electric Music Festival will be held on weekends, and the number of visitors is expected to increase significantly.
Beijing and Zhangjiakou have hosted a number of high-level international events with the help of the Winter Olympics, including the Genting World Cup, the Shougang Short Track Speed Skating World Cup and the Grand Prix of Figure Skating Grand Prix Finals at the National Indoor Stadium. Driven by these top-level ice and snow events, the legacy of the Beijing Winter Olympics and ice and snow sports are ushering in new vitality. Beijing and Zhangjiakou have vigorously promoted the spirit of the Beijing Winter Olympics, revitalized and made good use of the legacy of the Beijing Winter Olympics, and promoted the in-depth development of ice and snow sports.
During the Genting World Cup, Beijing Zhangjiakou Ski Resort officially debuted. For the first time, the Winter Olympics venues and facilities have been "busy", and the "Beijing-Zhangtong-Tong Skiing Card" has realized the cross-regional ski resort joint skiing and skiing in China for the first time, which makes ski enthusiasts happy. With one ski ticket, you can enjoy 11 large ski resorts in Beijing and Zhangjia.
Winter Olympic venues and facilities have become a high-quality resource for the development of the post-Olympic economy, and in order to achieve high-quality development, it has become a top priority to keep these Winter Olympic venues and facilities "busy". In Beijing, the National Speed Skating Stadium "Ice Ribbon" has received more than 500,000 visitors since it was officially opened to the public in July 2022, realizing a seamless transition from "the fastest ice" to "the ice for the masses".
In Zhangjiakou, the just-concluded "National Youth Four Seasons Ski Challenge" attracted nearly 300 young players from all over the country. This competition has become a new model of complementary resource advantages and coordinated regional development between Beijing and Zhangzhou. Winter Olympic venues and facilities play an important role in promoting the transformation of the ice and snow sports industry. It is understood that a total of nearly 20 international events will be carried out with the help of Beijing Winter Olympics venues or facilities this year.
At the same time, in late December this year, the General Administration of Sports of China will also launch the 10th National Mass Ice and Snow Season. This year's National Mass Ice and Snow Season will make full use of the legacy of the Beijing Winter Olympics, deeply implement the "Ice and Snow Benefiting the People Plan", implement the "Ice and Snow +" strategy, build an ice and snow economic system, promote the transformation of the ice and snow sports industry, and effectively drive the "event economy" and the high-quality development of the ice and snow sports industry.
The active use of Winter Olympics venues and facilities has injected new vitality into the development of the ice and snow sports industry.