Today, Chinese auto brands continue to accelerate their rise, and the price is 46980,000-56The 980,000 yuan M9 is not even expensive. A few days ago, NIO released the pre-sale price of the executive flagship sedan ET9 on the 2023 NIO Day - up to 800,000 yuan.
This is also the highest price among the current Weilai production cars, and among the new energy models of its own brand, this ** is currently second only to the BYD Wangwang U8 priced at 1.09 million.
A few years ago, when some domestic new energy vehicles were playing the patriotic card, I was very disgusted: when did an industrial consumer product not speak with product power, but to talk to you about feelings?
Therefore, capital does not distinguish between good and bad, domestic and foreign, they will not pick people when they harvest the truth, and sometimes they harvest their own people more ruthlessly.
Among these luxury car prices, I personally think that in addition to BYD's Yi Sifang platform development, which can support the million-dollar selling price, the others are clearly cut leeks.
China's new energy *** in 2023 has indeed made great progress, BYD has completed the sales target of 3 million units, and also went to Europe to build a passenger car factory, and some other car companies have also achieved profitability for the first time (Li Auto), but more new energy car companies have been eliminated, so I have always insisted on a point of view:At this point in time in 2023, China's new energy is big but not strong.
At the end of 2023, the big event in the domestic new energy vehicle circle is the press conference of Xiaomi Su7, and the whole press conference has almost become Lei Jun's personal show, talking about all things about cars, but not **.
For Xiaomi's development path,The vast majority of people are very familiar with it,When Xiaomi mobile phones were inserted into the market with 1999's absolute cost performance,Success1999,Defeat also1999,This** has caused a low-end impression to consumers,The follow-up Xiaomi's high-end road is extremely difficult。
Therefore, on ***, Lei Jun should not want to repeat the mistakes of the past.
But the times have changed, and the vigorous development of new energy has brought a dividend, that is, technological equality, to put it bluntly, everyone is an assembly plant, in Lao Luo's words, it is an assembly plant taken by the first businessman, what kind of stuff?
For millet or rice noodles, what everyone wants is to break the boulder in the chest, but you just want to talk to me about feelings, talk about technology, the whole press conference, although there is a lot of talk, but what consumers really care about is not given.
A car company, a model, to really go to the high-end, at least two conditions must be met, one is that the brand's history is sufficient, and the other is that the technical ability of the product can be supported.
In addition, the market for high-end luxury models is rich people with sufficient incomes, and our country's current per capita GDP of $12,000 can support the survival of these luxury domestic brands
So everyone gathers to launch luxury cars, there is only one demand: to enhance the brand image. It is logical to go from high to low, but it will be extremely difficult to rush from low to high.
But how many companies can really get a product power like BYD Yi Sifang technology?Is Xiaomi OK?Is Huawei OK?