According to authoritative reports, this draft has made new requirements for the operation methods of online games:
1. Daily login, first recharge, continuous recharge and other inducing rewards;
2. It is not allowed to provide or condone the trading of virtual props in the form of speculation, auction, etc.;
3. All online games must set user recharge limits
4. Online games should make reasonable settings for the probability in ** activities (only need to make a public announcement before);
These knives can be said to be deadly.
Accurately inserted into the life of mainstream online games——User retention promotion and recharge flow.
Video games are divided into buyout and in-app purchases depending on the payment method.
The buyout system can be understood as a one-time paid game, most of which are stand-alone triple-A masterpieces, such as the NBA2K series, FIFA series, etc.
The unit price of this kind of game is higher, and it is purchased during the non-** period, which is above 100 yuan.
In-app purchase system, there is no threshold for use, and there is no need to pay for the game itself, but you need to pay for game props and game experience improvement.
For example, Glory of Kings, Peace Elite, Fifth Personality or something, most of the domestic mobile games are made by internal purchases.
The in-app purchase system is essentially a means of payment that lowers the threshold, and it uses the threshold effect in psychology.
In many browser games and mobile games, the paid tiers are often broken down.
On the one hand, free players will become paid players first through the first recharge or newbie package with a low payment threshold, so as to achieve the purpose of entering the threshold
On the other hand, through the division of payment grades, players are gradually put forward to a higher level of payment requirements.
For example, the first top-up is 6 yuan, and a few more yuan can get another reward. Then it is to recharge a few yuan, a dozen yuan, dozens of yuan, or even hundreds of yuan.
In addition to recharging, continuous login to receive rewards and do tasks to receive rewards are also commonplace operations in the mobile game industry.
This kind of chain design is aimed at addiction - in short, you have to pay at least one time and money to have a reasonable gaming experience.
This is why in the face of the issue of underage refunds, large game companies are very humble, and after confirming that it is a minor recharge, they are basically refunded in seconds, for fear of arousing **concern.
To put it bluntly, I make too much money, and I am panicked, and I can't touch the red line at all.
The revenue of some listed game companies in 2022.
If the draft finally lands, then the game industry in 2024 will usher in an unprecedented reshuffle.
Companies with poor performance are likely to remove the game sector as a whole.
For example, ByteDance started the layoff mode early.