Summary:
From November 22nd to 24th, the 2023 International Future Agri-Food Top 100 Conference, jointly sponsored by the people of Xinxiang City, the Central Plains Agricultural Valley Management Committee, and 35 Dou, was held in Xinxiang, Henan. Lanmei shares won in one fell swoop"2023 Future Food 100"."Annual Innovative Enterprise Award" and "Top 30 Functional Foods"."Industrial Entrepreneur of the Year".and 4 other awards.
Yang Shufang, chairman and president of Lanmei Co., Ltd., was invited to participate in this industry exchange event and delivered a keynote speech on "Little Blueberries, Big Industry", and accepted a group interview.
Blueberry deep processing product display
This conference is based on international cooperation, technological innovation, and industrial cluster construction, and on the basis of previous achievements, with a global vision and innovation perspective, to create a communication platform for the integration of government, industry, learning, research and investment in the field of agriculture and food in the future, and to deepen the new path, new theory and new rules of agriculture and food in the future.
Lanmei Co., Ltd. has been deeply involved in the whole blueberry industry chain for 13 years, from the research and development of independent blueberry varieties to the development of blueberry series of deep-processed products, and the subsequent expansion and extension to the field of nutritional food. This time, I was invited to participate in the conference and set up an exhibition, so that I could work with my friends to develop the development direction and cooperation opportunities of functional agriculture in the future.
"Little Blueberries, Big Industry".
Chairman Yang Shufang delivered a keynote speech on "Little Blueberries, Big Industry" at this conference, talking about his original intention of deeply cultivating the blueberry industry in the past 13 years, hoping to do agriculture through industrialized thinking. He believes that only by increasing the output and added value of agricultural products can we achieve efficient agriculture with future prospects.
In the future, food traceability to the seed industry is also a core trend. Lanmei Co., Ltd. began to lay out the whole industrial chain from the core of agriculture - blueberry seed industry, and independently developed a national forest variety with high yield, easy seeding, strong stress resistance, high anthocyanin content and other characteristics - "Lanmei No. 1" blueberry variety, which has been promoted and planted in the country with an area of more than 210,000 mu, accounting for 1 5 of the total blueberry area in the country.
At the same time, the company successfully extracted blueberry anthocyanins rich in 15 complete varieties and purity of more than 40% from the "Lanmei No. 1" fruit, and finally passed the approval of new food raw materials by the National Health Commission in April this year. Chairman Yang Shufang also elaborated on the possibility and development direction of blueberry anthocyanins in the future.
After the meeting, a number of leaders conducted a group visit to Chairman Yang Shufang. In the interview, the reporter asked questions about the future planning, R&D costs and views on functional agriculture of Lanmei Company, and Chairman Yang Shufang answered the relevant questions one by one.
Q: The application scenarios of blueberry anthocyanins are very extensive, we have noticed that your company is now promoting the industrial application of blueberry anthocyanins, how is your company's application in this area now? What are your goals for the near future?
a:1) As a new food raw material, blueberry anthocyanins have a very broad application prospect, and its advantage is that it is a very natural ingredient, and at the same time, it can play a good role in people of all ages. At present, there are two main application scenarios:
The first is the general food market: consumers' demand for natural and nutrient foods is growing, In September 2023, the Chinese Nutrition Society released the "Dietary Nutrient Reference Intake for Chinese Residents", and the intake of anthocyanins is 50mg a day. Blueberry anthocyanins can be widely used in milk and dairy products, solid beverages, liquid beverages, jelly, gel candy, tablet candy, frozen drinks, baked goods and other foods, so as to meet the nutritional supplement needs of different consumers.
The second is the functional food market: blueberry anthocyanins have recognized eye protection effects, as a natural ** strong antioxidant substance to scavenge free radicals, its potential is huge.
2) Blueberry anthocyanins have become a new food raw material this year, combined with oral mucosal flash release, protein compounding, nano, microencapsulation, sustained and controlled release and other drug delivery system technologies, blueberry anthocyanins can be widely used in nutritional food, health products and medicines, at present, more than 100 food, health products, pharmaceutical companies have begun to develop and test blueberry anthocyanin related products, such as anti-fatigue blueberry anthocyanin sparkling water, refreshing drinks combined with coffee, compound tablets to enhance sleep quality, anti-aging flash release tablets, Eye masks and foods, etc., hope to make a big breakthrough in the consumption of nutritious food in the next 1-3 years.
Q: Nutrition-oriented agriculture is also called functional agriculture, which has attracted attention in recent years, as far as I know, is the company's R&D cost high? In addition, will yield be affected because of the requirement for a certain nutrient content? Will this also affect my app?
a:1) The company has been deeply engaged in the direction of functional agriculture, which I believe is the main development direction of agricultural competitiveness in the future, which is in line with human demand for green, nutritious and healthy food, and is also the core factor for agriculture to continue to grow with high added value. We have been continuously investing in the field of blueberries, and have invested heavily in the research and development of scientific and technological seed industry and high-value utilization of blueberries, but we have made major breakthroughs. In 13 years, the company has made a breakthrough in the seed industry and blueberry anthocyanins, and has created a high-efficiency Lanmei No. 1 blueberry industry covering the whole industrial chain of scientific and technological seed industry, picking machinery and equipment, and blueberry anthocyanins, with huge economic and social value. Because Lanmei No. 1 blueberry is our independent research and development, can be developed on a large scale in China, the output has not become a limiting factor, according to the market needs, blueberry anthocyanins can be produced on a large scale, I believe that from now on, blueberry anthocyanins will enter everyone's daily life and become a health care product for the human body to improve physical fitness.
2) There are two necessary conditions for the blueberry anthocyanins we declared, one is that the content is 36% of the European Pharmacopoeia measurement standard, and the purity of our industrial extraction reaches or even exceeds 40%. Second, it is more critical that it needs to contain a complete set of 15 anthocyanins with high antioxidant activity to ensure good biological activity and easy absorption. At present, this can only be achieved in China by our own variety "Lanmei No. 1", and ordinary blueberries only contain 3-13 kinds of anthocyanins.
Since we started in 2010, the overall layout is from the blueberry provenance research and development, these years has been committed to expanding and promoting the national forest varieties of "Lanmei No. 1", the total planting area of blueberries in the country has reached more than 1 million acres, up to now, "Lanmei No. 1" single variety planting area has reached 210,000 mu, accounting for one-fifth of the total planting area in the country.
Compared with many other fruits, blueberries are still in a fast-growing and potential blue ocean market in China in terms of planting area and processing application. On the one hand, we continue to invest in variety research and development, in order to strengthen the regional adaptability of our own blueberry varieties, and we are also conducting trial planting in Xinjiang and Hainan. Therefore, in the promotion and application of blueberry anthocyanins, we are still very confident because we have the advantages of provenance and variety planting area.