The influx of customers in Huawei's auto stores has made it difficult to accommodate more customers!
Introductory. The advent of Huawei cars continues to sell well, and the problems related to it are gradually emerging. From sales volume more than 2From the launch of the M7 with 40,000 units to the M9 with a mass order of more than 120,000 units, the sales momentum of Huawei cars is unstoppable. With more and more models launched by Huawei, Huawei's showroom can no longer accommodate more vehicles. This not only reflects Huawei's cooperation with many car companies, but also raises the problem of traffic distribution and channel reform. This article analyzes Huawei's car sales and the problems that may arise, providing readers with a comprehensive perspective.
Huawei's Auto Inquirer series is selling well.
Huawei's AskWorld series has become a dark horse in the market, not only has sales continued to climb, but also a number of models have been launched one after another. Data shows that Huawei sold more than 240,000 units, once again setting a new sales record. After the launch of the new M7, the number of orders exceeded 120,000 units, and the newly launched M9 achieved a large order of 30,000 units in one fell swoop. It can be said that Huawei's sales prospects are bright, and the momentum is far from stopping.
Huawei's success is due to its strong strength in the field of intelligent technology. As a technology giant, Huawei has leading technological advantages in areas such as intelligent driving, Internet of Vehicles, and artificial intelligence. This enables Huawei to provide advanced intelligent driving assistance systems that greatly improve the driving experience and user safety. Huawei has also cooperated with a number of well-known car companies to jointly build new energy vehicles and smart electric vehicles, so that Huawei cars have more choices and better performance. All of these advantages have laid a solid foundation for the success of Huawei's Inquirer series of cars.
Huawei*** is packed with fans and customers.
With the popularity of the "Car Asks the World" series, Huawei has also become a popular place for fans and customers. Every day, a large number of people flock to Huawei stores to admire and test drive the "Ask" series of cars. Especially when I go to the mall, I often see that the Huawei store is crowded with people looking at the car, and there is almost no space for the car in the showroom. This is enough to prove the popularity of Huawei's Wenjing series cars in the minds of consumers.
Huawei's crowding also exposes a problem faced by Huawei cars, that is, the lack of store space. To date, few of the Huawei I've seen can accommodate four Ask series cars. This is not only due to the increase in the number of models in the ASK series, but also the gradual increase in the number of models they have launched in collaboration with other car companies. At present, Huawei has cooperated with CERES, Jihu and other car companies to launch a number of models, and each partner only launches one car, which has caused a mountain of vehicles in the showroom. If more partners join in the future, Huawei's *** will not be able to accommodate all vehicles. Therefore, the development of Huawei automobiles will inevitably bring the demand for channel expansion.
Change traffic allocation and partner selection.
The increasing cooperation between Huawei Automotive and many partners makes traffic distribution a concern. Previously, Huawei only cooperated with CERES to launch the Wenjie system, and all traffic was owned by CERES, and all vehicle sales were also managed by CERES. But with the addition of partners, the situation has changed. With one more partner, the problem of traffic distribution arises.
If more partners join in the future, Huawei Auto will face the challenge of how to distribute traffic. This involves not only the distribution of benefits among partners, but also the promotion and sales of each partner's models. How should Huawei's sales team allocate time and energy to sell models from different partners?This poses new challenges for both in-store sales and revenue distribution.
There is also the question of whether Huawei's revenue from car sales will surpass that of smartphones and smart screens. If car sales are more profitable, stores may adjust their business model to focus on car sales as their core business, supplemented by other products such as smartphones. This adjustment will inevitably lead to channel changes and have an impact on Huawei's operating model.
Possibility of channel changes.
With the increase in the number of Huawei cars, channel switching has become a problem that cannot be ignored. If Huawei Auto continues to cooperate with many car companies to launch more models, the problem of store space will become more prominent. To solve this problem, Huawei may have to expand the size of its stores, or find larger store space. This will be a channel shift that will require a significant investment of resources and effort.
At the same time, traffic distribution is also an important aspect of channel switching. In the future, Huawei may need to develop a fair and reasonable traffic allocation plan to ensure that the interests of different partners are balanced and the needs of consumers are met. This is a complex and difficult task that Huawei and its partners must work together to solve.
Conclusion. The large-scale sales of Huawei cars have attracted the attention of the market, but it has also brought a series of problems and challenges. Huawei has already had the problem of unsuitable vehicles, and traffic distribution and partner selection have also become problems. The need for channel change has forced Huawei to rethink how to expand the scale of its stores and solve the problem of traffic allocation. Resolving these issues will have a significant impact on Huawei's future development and cooperation practices.
In general, Huawei cars have made certain achievements in the market, but they still face many challenges and problems. Huawei must actively address these issues and work with partners to achieve better development. For consumers, the growth of Huawei's car sales will bring more choices and a better driving experience.