The quaint streets and elegant and unique garden buildings are the most appropriate descriptions of Yu Garden, a commercial attraction in Shanghai with a history of more than 400 years. When the author took out his mobile phone and scanned the *** login of the scenic spot, a divine dragon jumped out of the mobile phone screen and soared in the scene of Yu Garden. "Look, this is Ying Long. Liu Yaxin, manager of the Metaverse team of Shanghai Unicom's Enterprise Customer Business Division, said, "This 'Leyou Yuyuan' Mini Program is one of the 5G smart cultural tourism projects in Yuyuan Garden, which integrates history and culture with modern technology in conjunction with Shanghai Unicom. The project has helped Yuyuan Garden become the first benchmark of Shanghai's digital business district and an "excellent case of commercial science and technology innovation application" by the Ministry of Commerce.
The "Yu Garden" mini program applies 5G and AR technology to the "cultural and tourism business" scenario of Yu Garden, creating services such as AR navigation guides, AR route recommendations, AR scenic spot check-ins, and AR gift certificates, presenting the culture of Shanghai's old town to tourists in an all-round way, and playing an important role in empowering tourists to experience and attracting merchants. From the aspects of digital upgrading of tour experience, building an integrated platform for the culture of parks, temples, cities and old towns, digital upgrading of cultural content, and traffic conversion and consumption, the digital upgrade of the "cultural tourism business" scene of Yuyuan Garden has been realized, and the offline conversion scene of passenger flow to members has been constructed, so as to drive the revenue growth of the business district.
In order to do a good job in the 2023 Yuyuan Lantern Festival with "The Classic of Mountains and Seas" as the main content and create a more exquisite scene, Liu Yaxin and his team members studied "The Classic of Mountains and Seas" a lot in the early stage of creation, and are committed to integrating classical Chinese mythology with modern technology to create exquisite "out of the circle" works. The information of many fairy grasses and strange beasts in the "Classic of Mountains and Seas" displayed in the app, and the function of users using AR to experience the combination of mythical beasts and scenes are all team members and customers After many rounds of discussions, multiple meetings and countless adjustments and optimizations, they have now come to this fantasy tour of virtual and real. During the 2023 Yuyuan Garden Lantern Festival, more than one million AR online interactive activities will be realized, and the number of AR online live broadcasts will reach 1 400 million.
Another highlight project of the Metaverse team is the first "spiritual home of the Chinese Communists" in the digital world created by the relevant memorial hall - the "Digital One" metaverse application scenario. Ni Ming, the account manager of government and enterprises, led the team to visit a number of red venues in Shanghai, carried out a lot of research, provided a valuable decision-making basis for the solution, implemented the customer's needs into massive details such as systems, values, UI, scenes, and characters, and improved the rigor and professionalism of the design plan.
In July 2023, some of the achievements of the Digital Metaverse were unveiled at the 6th World Artificial Intelligence Conference of "Intelligently Connected World, Generating the Future" and became one of the most popular check-in spots. The whole project innovates the display form, showing classic scenes such as "Bloody Age", "Three Meetings and One Lesson" and "Mountains and Seas" in the form of naked-eye 3D three-sided screens. Visitors can walk into the three-sided screen and immerse themselves in the road to national salvation of the proletarian revolution a hundred years ago.
Intentions to create a true portrayal of "Unicom good service". They have always adhered to the original aspiration of "People's Posts and Telecommunications for the People", paid attention to conveying the sincerity and warmth of services in business development, helped thousands of industries to flourish, and contributed to the digital transformation of Shanghai.