Many Chinese merchants did not expect that it would be so easy to make overseas e-commerce through Duoduo cross-border.
The "Black Friday" sales miracle for Chinese merchants
Although the global economic growth rate has slowed down, this year's TEMU "Black Friday" has brought real surprises to Liu Wenhai, who does hat cross-border business.
Liu Wenhai revealed that he was very satisfied with the overall sales of this year's TEMU "Black Friday", and the sales of hats on the day of the event exceeded 100,000, and the more than 1 million hats prepared have been basically sold out.
In addition to the planned hits, this year's Temu "Black Friday" promotion also ran out of several "dark horses", and seven or eight products were unexpectedly sold out on the second day of "Black Friday". On the one hand, the new explosive models have high profits and high demand, on the other hand, the factory has to urgently organize goods and arrange production, and it is difficult to produce goods in a short period of time, so they can only take the initiative to drop the link.
No matter how well prepared you are, some of them still exceed expectations. It usually looks inconspicuous, but it explodes all of a sudden. Liu Wenhai said that at present, raw materials are still being mobilized in various places and production is being stepped up.
It has only been more than a year since Liu Wenhai settled in Duoduo Cross-border in September last year. In fact, in the 2022 "Black Friday" that has just entered the platform, Liu Wenhai sold at least 700,000 hats, and even the old hats that his father had accumulated for many years were sold out, making the whole family smile from ear to ear. And this year's Temu "Black Friday" once again broke last year's sales record.
And small and medium-sized businesses like Liu Wenhai who have reaped unexpected surprises in cross-border going to sea have many more on the Duoduo cross-border platform.
Duoduo cross-border to create a "zero threshold" to go to sea
With the post-pandemic economic recovery, more and more Chinese businesses have begun to look to overseas markets and strive to find new markets and development opportunities.
However, for many Chinese merchants, who do not know foreign languages and have no experience in going overseas, they want to do cross-border business, but they are blinded and do not know where to start.
So is there such a platform that can provide one-stop services for Chinese merchants who want to do cross-border e-commerce, so that they can focus all their time and energy on their own business and truly achieve "zero threshold" to go to sea?
As a new digital foreign trade platform launched by Pinduoduo, Duoduo Cross-border was born for this purpose.
In September 2022, Duoduo Cross-border began to emerge in the field of cross-border e-commerce. In just over a year, on the basis of the first-class chain accumulated by Pinduoduo over the past years, Duoduo Cross-border has greatly reduced the cost of going overseas for traditional foreign trade enterprises and helped countless Chinese merchants easily embrace the international market by virtue of its unique business model and innovative ideas, as well as "full custody", "flexible **" and "zero commission" models.
The advantage of Duoduo cross-border is that it simplifies the process of going overseas, lowers the threshold of foreign trade, broadens order channels, improves sales profits, and can also help merchants cultivate their brands. Up to now, Duoduo Cross-border has penetrated into more than 100 manufacturing industrial belts in Guangdong, Zhejiang, Shandong, Anhui and other places, and promoted high-quality manufacturing products into more than 40 countries and regions such as North America, Oceania, Europe, Asia, etc., with a daily export volume of more than 400,000 parcels and an average daily cargo weight of about 600 tons. In the U.S. market alone, there are more than 2 million SKUs on the line, and it is expected to reach 4 million categories this year.
Taking Liu Wenhai's hat sales as an example, from the production of goods in the workshop to the final delivery to the hands of overseas consumers, Liu Wenhai only needs to produce the hat and send it to Duoduo's cross-border domestic warehouse, and then all the work, including transportation, distribution, operation, and translation, is completed by the Duoduo cross-border platform, and Liu Wenhai does not have to bear the risk of transportation and the pressure of local distribution. It can be seen that compared with traditional cross-border e-commerce platforms, Duoduo cross-border not only helps merchants greatly save a lot of costs in labor and logistics, but also greatly improves sales efficiency.
The leader of the new digital foreign trade
Duoduo's cross-border success is based on Pinduoduo's in-depth understanding and accurate grasp of market demand over the years. According to statistics, the scale of China's cross-border e-commerce import and export exceeded 2 trillion yuan for the first time last year, and it will continue to maintain a rapid growth trend this year. In such a context, Duoduo Cross-border has provided a broader sales channel for Chinese merchants who urgently need to go overseas, so that more Chinese products can reach overseas consumers more conveniently.
By helping the majority of Chinese merchants to go overseas, Duoduo Cross-border not only enhances the brand image of Made in China, improves the global competitiveness of China's manufacturing industry, but also makes Made in China goods win the love and recognition of more overseas consumers, which can be called the leader of new digital foreign trade.
1. One-stop service, zero threshold for going to sea
Duoduo cross-border provides one-stop services for merchants going overseas, covering all aspects such as drainage, cross-border logistics, legal affairs, and intellectual property rights. In this way, Chinese manufacturing factories only need to focus on their own quality and production, and they can easily achieve zero threshold to go overseas. This one-stop service model greatly reduces the difficulty of enterprises going overseas, so that more Chinese merchants have the opportunity to participate in the global market competition.
2. Flexible mode to adapt to market demand
Through the flexible ** model of small amount, multiple times and fast reversal, Duoduo cross-border can identify and collect consumer demand in different national markets, providing long-term and stable orders for production enterprises, and reducing inventory risks. At the same time, Duoduo's cross-border innovative platform mechanisms such as zero commission, domestic collection, and time-to-sales settlement have also helped enterprises to further reduce costs and improve the efficiency of capital flow.
3. Create a new type of first-class chain relationship to help the transformation and upgrading of manufacturing factories
Duoduo Cross-border is committed to creating a new type of first-class chain relationship, so that manufacturing factories can better play the advantages of industry and trade, expand market space, and cultivate their own brands. Through Duoduo cross-border, Chinese manufacturing factories can obtain more abundant market information and consumer feedback, so that they can more accurately grasp market demand and carry out targeted product innovation and upgrading.
4. Inject vitality into the global consumer market and lead the new pattern of cross-border e-commerce
With the iterative upgrading of digital information technology and the continuous improvement of the cross-border logistics system, global cross-border e-commerce is ushering in a moment of reshuffle, and it is no longer the complete monopoly of the market by traditional cross-border platforms or offline foreign trade channels. At this time, the launch of Duoduo cross-border has undoubtedly injected new vitality into the global consumer market, and at the same time, it has also stimulated more vitality and more voice for merchants and factories. In the past year or so, more and more foreign trade factories and merchants have relied on the Duoduo cross-border platform to go global, which has greatly enhanced the influence of Made in China in the global market.
During this year's "Black Friday" promotion, Duoduo Cross-border also continued to launch the first-class subsidy strategy, so that overseas consumers can buy millions of cost-effective goods. In order to ensure the smooth and orderly operation of the supply side and help platform merchants sell more high-quality goods, Duoduo Cross-border has continued to expand its warehouse layout since March this year, enhance its receiving capacity, and increase the number of days of stocking to improve its supply capacity. In addition, Duoduo Cross-border is currently cooperating with world-famous shipping companies such as Matson, ZIM, CMA CGM, Maersk, COSCO Shipping, etc., to open up the sea express channel, in order to stabilize the soaring air freight**, reduce logistics costs, and provide more development opportunities for its platform and cross-border sellers.
It is foreseeable that with the rapid development of Duoduo cross-border, more Chinese merchants will set sail in the future to show the charm of "Made in China" for overseas consumers in the global market.