In China's luxury car market, Mercedes-Benz, BMW and Audi have always been the three major brands that have attracted much attention. These three"The king of luxury cars"Entered the domestic market early, and once monopolized this market segment with strong product strength and huge audience base. However, in this kingdom of luxury cars, some people have a soft spot for Audi. Audi has many classic models, in addition to the popular A6L and Q5, Xiao Zhang's favorite is the Audi RS4 Touring Edition. This car is not only infused with poetry and distant feelings, but also shows excellent dynamic performance.
Of course, as an ordinary consumer, the ** of luxury brands is often beyond his reach. However, not every model of Audi succeeds as expected. Today I want to introduce a model that has not performed well in the market - the Audi Q6. Despite its spacious and affordable price, it has consistently failed to meet market expectations, surprisingly selling only a few hundred units a month.
When it comes to Audi Q6, we have to mention SAIC Audi. We know that Audi is a brand that belongs to the Volkswagen Group, and in the Chinese market, Volkswagen has two partners, one is SAIC and the other is FAW. For Volkswagen's models, both SAIC and FAW have their own strengths. However, FAW has one more Audi than SAIC, and Audi, as one of the three major luxury brands in the domestic market, has a very high importance to the market and a very high sales base, so SAIC has always been eager to have Audi's manufacturing rights.
When the Audi A7 was preparing to be produced in China, SAIC seized the opportunity and successfully obtained the manufacturing authority. However, the SAIC Audi A7L did not meet expectations in terms of sales, perhaps because many consumers felt that the SAIC Audi logo on the rear was a bit incongruous. In addition, many people questioned SAIC Audi, after all, SAIC had not produced Audi models before, and these factors led to SAIC Audi not achieving satisfactory market performance.
In order to make a breakthrough in the market, or perhaps to increase sales and brand awareness, the Audi Q6 came into being. Designed by a team of German professionals, the car is said to incorporate classical Chinese elements and is full of personality. Moreover, this car is a special model for the domestic market, and it is only produced and sold in China. Although the price is more affordable, the price is 46760,000 to 63060,000 yuan, and Audi Q7 is at the same level, but in terms of body size, Audi Q6 has reached 5099 2014 1784mm, wheelbase is 2980mm, which is quite atmospheric in the same price model.
However, despite such a cost-effective first-line luxury car, the Audi Q6 has remained relatively unpopular since its launch, and its monthly sales have not been satisfactory. What is the reason for this?A lot of people think that design is a key factor, and the Audi Q6 seems to be underperforming in this regard. Let's take a look at its design style.
In terms of front design, the Audi Q6 retains a certain Audi family style, with a mesh grille and Audi logo making it recognizable. The headlights also continue the classic Audi design, especially the treatment of the daytime running light strip. However, the designers have adopted a continuous light strip effect, which seems to some to be somewhat similar to some civilian brand models, lacking unique recognition.
The sides of the body are relatively modest, and the muscular lines and reasonable proportions make a good impression. But in the tail design, the combination of the through-type taillights and the car logo looks a bit mediocre when it is not lit, which makes people feel that the design is insufficient.
In addition, in terms of interior design, the Audi Q6 presents a very different style from other Audi models. The central display is tilted towards the driver, and the LCD screen below gives it a slightly ordinary feel. Although not bad, it seems to lack some creativity and uniqueness in the design. Finally, in terms of power, the Audi Q6 is equipped with a 20t and 25T V6 engine. Despite the impressive dynamics, this may not make up for the design shortcomings.
Overall, the Audi Q6 has distinct advantages and disadvantages. The advantage is that it has a lot of space, is close to the people**, and has a price-performance ratio that is comparable to other cars in the same price range. In addition, it is equipped with a V6 engine and an Audi quattro all-wheel drive system, which gives it some unique advantages in its class.
However, the shortcomings are also obvious, the design is not good enough, especially in the tail styling there are some problems. While appearance isn't the only deciding factor, the design of the Audi Q6 may be a key factor in restricting sales in a market where appearance is paramount.
Therefore, despite the advantages of the Audi Q6 in terms of value for money, its sales have not been satisfactory due to design issues. It also reminds brands in the luxury car market that even if it is attractive in terms of attractiveness, design is still one of the decisive factors in consumer choice. In the future, whether the Audi Q6 will be able to boost sales by improving the design and other ways remains to be answered by the market.