The pace of life in modern society is accelerating, and convenient and fast food has become the preferred choice of consumers. In recent years, the scale of online takeaway users in China has shown an upward trend, and the proportion of takeaway revenue has steadily increased every year, and prefabricated chicken steak products have become one of the important options for takeaway restaurants and platforms.
In addition, the expansion of the Chinese institutional catering market has also created a demand for prepared foods. According to the latest "2023 China Prefabricated Chicken Steak Food Special Research Report" released by iiMedia Consulting, the scale of China's institutional meal market continues to grow, and the size of China's institutional meal market in 2022 will be 198 trillion yuan, accounting for 45% of the catering market1%, it is expected that the scale of the institutional catering market will continue to rise in the future.
Under the superposition of multiple factors, the prefabricated chicken steak market will usher in more development opportunities, and the market will further expand.
The consumption scenarios of prefabricated chicken steak are diverse, and convenience and speed have become the main reasons for consumers to buy
From the catering industry to the consumer's table, pre-made dishes are recognized by more and more consumers. With the change of residents' consumption structure and the improvement of consumption level, people's demand for food is becoming more and more diversified, especially among the younger generation, and there is a higher demand for fast, convenient and delicious fast food. iiMedia Research data shows that there are 665% of consumers buy pre-made chicken steaks because of their convenience and speed.
Pre-made chicken steak has a variety of consumption scenarios, whether it is used as a staple food, as a snack, or even as a supper, pre-made chicken steak can meet the needs of consumers. According to iiMedia Research's research data, there are various consumption scenarios for prefabricated chicken steaks, which are suitable for scenarios such as multi-person meals and one-person meals. Among them, family meals accounted for 548%, and friends dinner accounted for 427%, and the proportion of food for one person is 421%。The consumption period is mostly concentrated in lunch and dinner, and the proportions are respectively. 2%。
The diversified flavors and styles of pre-made chicken steaks also provide consumers with more choices and meet the taste needs of different consumers. Standardized production ensures the taste and food safety of chicken steak, making it one of the choices for modern people to pursue a convenient, delicious and healthy diet.
Prefabricated chicken steaks have infiltrated into daily catering, and the sales volume of Eater Road is the first on the whole network
The rise of prefabricated chicken steaks has attracted many large chicken enterprises to join the track and launch prefabricated products such as frozen semi-finished products, fried semi-finished products, and fried semi-finished products. The emergence of prefabricated products has brought new profit growth opportunities to enterprises, among which Shizhidao has risen rapidly in the field of fresh and fast food with strong product power.
In the past two years, the esophagus has developed rapidly, especially in the online sales platform. iiMedia data shows that in 2022, the sales volume of prefabricated chicken steak in Shijiadao will account for the first proportion of the whole network, reaching 266%。In the 2023 Kuaishou e-commerce 38 festival promotion, the brand live broadcast room of Shizhidao has received 10 million+ precise traffic support, the daily sales scale of the live broadcast room has increased by more than 60% month-on-month, and the monthly sales GMV has exceeded 10 million.
In addition, Esophagogue has built a one-stop business model of the whole industry chain of omni-channel sales, relying on the strong advantages of the whole industry chain to ensure the safety and stability of the first chain. Through the continuous innovation of the company, its products cover chicken series, grilled sausage series, breakfast pastries, etc., with a variety of products and rich and diverse flavors, which can meet the eating needs of people with different tastes.
The chicken series currently includes fitness light chicken steak (including Orleans, cumin, rattan pepper and other flavors), crispy chicken steak with sauce, and fried chicken steak to meet the needs of consumers in different scenarios. Shijidao prefabricated chicken steak series products have a layout in all channels, including online traditional e-commerce, community e-commerce and offline chain supermarkets.
At present, China's prefabricated chicken steak market is not yet mature, industry standards, chain construction is still in the improvement stage, enterprises should take product safety and quality as the lifeline of enterprise development, on the basis of ensuring food safety, further upgrade the taste and flavor of products, strengthen the brand image, in order to increase more consumers' trust in products and the industry, and promote the healthy development of the prefabricated chicken steak industry.
With the hot market of prefabricated chicken steak and the active capital, many brands have joined the competition, and the market competition has become extremely fierce. In the future, the prefabricated chicken steak market will develop in the direction of standardization and gradually move towards branding.
List of high-quality authors