With the enhancement of people's health awareness and the development of science and technology, new health trends are becoming increasingly emerging, active healthy life has gradually become a trend, and health topics have become a hot topic of continuous concern for the whole people. At the same time, drama marketing has shown a huge traffic advantage in practice. In this context, how to play the big drama marketing to achieve the mental position of consumers is a big challenge for the current pharmaceutical companies. Founded in 1989, Guilong Pharmaceutical Co., Ltd. has a complete range of throat health products, and has been committed to providing a variety of respiratory self-diagnosis and treatment programs and health science popularization for the whole peopleTo help the public better health management and self-medication. As a leading enterprise in the field of throat health in ChinaWith the collaboration of Drama Star Media, Guilong Pharmaceutical conforms to the marketing trend of the times, focuses on young people, adheres to the grand strategy of "people, goods and places", and actively carries out in-depth cooperation with many popular and high-quality content to enhance brand awareness. Concentrate on the three major platforms on a quarterly basis
Steadily enhance the national recognition of the brand
In recent years, the brand has actively engaged in long-term marketing, and big dramas have also become a popular choice for brands to trust for a long time, in essence, because the brand has taken a fancy to the characteristics of long-term members with wide coverage and high quality, and has established a value connection with users with high-quality content. By placing advertisements in the head repertoire + TOP theater of the three major platforms of Aiyouteng, especially in the peak sales season (high-incidence seasons such as cold and pharyngitis), Guilong Pharmaceutical Co., Ltd. took advantage of the popularity of the repertoire to continue to enhance the brand association of users imperceptibly, and continued to release the brand voice in the process of accompanying users to chase dramas, so as to create the first choice for the use of drugs for throat diseases.
Simultaneous coverage of all genres of repertoire
Reach your target group with precision
In terms of content strategy layout, Guilong Pharmaceutical Co., Ltd. has in-depth cooperation with high-traffic, high-attention, and high-topic head content, locking the current hit dramas, covering high-traffic costume dramas + high-quality modern dramasSince 2023, it has cooperated with more than a dozen high-quality dramas with multiple themes such as "The Sun Accompanies Me", "Good Things Come in Pairs", "Ning'an Like a Dream", as well as the recently popular "News Queen" and "Yinian Guan Mountain", with a total volume of close proximity1 billion. 
Taking this year's phenomenal costume hit drama "Long Moon Embers" as an example, the drama has won TOP1 popularity and influence on Youku, Yunhe, Weibo and other platforms, and the popularity and word-of-mouth are both out of the circle. Guilong Pharmaceutical aimed at the opportunity to cooperate with the show and seized the 1st to 2nd episodes in the form of 15s acknowledgment stickers. Taking advantage of the launch of the series, the popularity is high and the brand awareness is enhanced. 
Diversified and innovative combination of advertising forms
Achieve brand strength**
In addition, Guilong Pharmaceutical also makes comprehensive use of a variety of advertising methods, from the conventionalForward-posting, pause, toDiverse forms of advertising visible to members (brand moments, acknowledgment stickers, in-film brand boards, etc.)., joint deliveryPC, mobile, OTT,High-frequency delivery of high-quality traffic content and brand information to achieve strong brand continuity**. It is worth mentioningGuilong Pharmaceutical tried the broken screen version of the film for the first time this yearWhile grabbing the attention of users, the naked-eye 3D special effects also specifically present the details of the efficacy, magnifying the interests of the "four major inflammations" of Guilong Dongling syrup, and fully demonstrating the brand slogan of "Chinese medicine anti-inflammatory".The core information of the product reaches users in a highlight, more creative way. 
Through the launch of a variety of throat drugs such as Guilong Dongling grass syrup, slow Yan Shu Ning throat clearing granules, etc., the brand and drama have been deepenedGuilong Pharmaceutical has broadened the space for communication and dialogue with young people, successfully achieved circle-breaking coverage of young circles, and formed a strong brand image of "sore throat, dry itching, sore throat, slow and strict soothing lemon", and "Guilong Dongling grass syrup Chinese medicine anti-inflammatory" in the minds of consumers. In 2024, Guilong Pharmaceutical will continue to join hands with Drama Star Media to continue to focus on the long-term marketing field, reach young people through high-quality content, occupy the minds of young consumer groups, and achieve double growth in brand voice and product sales.