Recently, the GALA 2024 Whale Point Night Brand Business Narrative Award Annual Awards Ceremony hosted by Fat Whale was successfully held in Shanghai, and all parties in the industry witnessed the birth of the annual honor. The two major cases of "Winning Glory for the Country, Dongpeng Energy's Douyin Asian Games Innovative Marketing" and "Tongcheng Travel Tencent Entertainment Festival's Exclusive Title Cooperation" helped by Drama Star Media won the Fat Whale Annual Brand Business Narrative AwardCommend.
The Brand Narrative Award is hosted by Fat Whale Media, a new business value platform, and the establishment of this award hopes to allow more new business innovation trends to be presented in a more three-dimensional way, so that more enterprises can come to the forefront of innovative business practices. The marketing innovation section of the Brand Narrative Award aims to encourage brands to continue to tap their creative potential, constantly refresh the boundaries of marketing, and demonstrate humanistic care and social responsibility.
"Win glory for the country, Dongpeng Energy Douyin Asian Games innovative marketing".
As the official designated functional drink of the Hangzhou Asian Games, Dongpeng Special Drink specially joined hands with the live broadcast of the Douyin event of the Hangzhou Asian Games to create the first limited special effect of "Winning Fireworks", and sincerely invited the whole people to "ignite" the fireworks to win the championship at the moment of the Chinese team's victory, and witnessed the highlight moment of the Chinese athletes' "winning glory for the country". In addition,Dongpeng Special Drink also created an innovative TVC of "Winning Glory for the Country, Dongpeng Energy", and adjusted it into a "vibration mode" to "wake up" the audience with somatosensory, which was full of creativity and left a deep impression on users.
This romantic and novel gameplay accurately gained insight into the audience's desire to express the joy of victory, and soon set off an interactive boom on all platforms. This case revolves around the core strategy of "winning glory for the country and Dongpeng energy", and with the help of the Hangzhou Asian Games, a national event and a glorious stage, the brand reputation has been improved, and the strongest voice of Chinese brand and national energy has been conveyed to the world.
"Tongcheng Travel Tencent Entertainment Festival Exclusive Title Cooperation".
As a leading tourism service platform, in order to better connect with young audiences, Tongcheng Travel continues to explore the innovative model of "cultural tourism +**". In this award-winning case,Tongcheng Travel has joined hands with TMEA, a partner with content IP ecology, global matrix resources and market insights, to efficiently achieve effective interaction with the new generation who love it, coupled with online and offline customized grass planting and brand marketing closed-loop, providing a new paradigm for the tourism industry's "cultural tourism + ** marketing".
Offline, Tongcheng Travel cooperated with the IP of the high-quality ** festival, and was strong in the major eye-catching positions at the 2023 Tencent ** Entertainment FestivalAnd open up the platform transportation, accommodation, scenic spots, car and other resource systems, with theme tourism products and immersive live experience to infiltrate the minds of young music fans, consolidate the impression of brand youth, and subtly seize the first-mover advantage of "cultural tourism + ** marketing scenarios, to achieve a full range of brand **". Online, Tencent Advertising has also innovated and customized the gameplay with full traffic resources to expand the brand voice of Tongcheng Travel. QQ**, Kugou**, Kuwo**, and WeSing are presented online simultaneously on multiple platforms, and users** send customized gifts for Tongcheng Travel, which continues to dominate the screen. Before and after the ceremony, short ** card segments and social hot topics are out of the circle with interest content, so as to achieve more high-potential user activation and long-term grass planting for the brand, and precipitate the brand's mental assets.
Thanks to the recognition of the Brand Business Narrative Award, Drama Star Media will spare no effort to help brands do a good job in business storytelling, and tell their own stories with the power of brands on the stage in China and even around the world in the future. We look forward to working with you in the fields of culture, marketing, science and technology, and green sustainability in the future.