On December 18, the "ICAR 03 Global Pre-sale Release and ICAR Zero Carbon Smart Factory Open Day" event was held in Wuhu, Anhui Province. The iCar 03, the industry's first "trendbox electric SUV", has launched global pre-sales, and the new car is available in six versions of two-wheel drive and four-wheel drive, and is available in six exterior colors and two interior color options. The official pre-sale price is 12Starting from 980,000 yuan, you can immediately make a pre-sale right worth 38,888 yuan. 
In the past 26 years, Chery Automobile has made a step by step to build good cars for users with the down-to-earth spirit of science and engineering men, and has become the choice of nearly 13 million users around the world. As the "new force" of Chery Group, the icar brand is its first new energy brand, and it is also the first brand among Chinese brands to be clearly aimed at young people. 
Zhang Hongyu, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of Chery New Energy Automobile Co., Ltd., said: "Today's China and even the global automobile market is turbulent, and the development direction and competition situation are full of uncertainties. The direction pursued by the icar brand and team is to create excellent cars for young people with a young heart. In the hearts of contemporary young people, they are still pursuing change and pursuing better positive energy, and we can always believe in young people!”
The icar brand is a brand that is eternally young and constantly creates surprises for users. From the very beginning, ICAR started from the needs of young people, and armed young people's travel life with differentiated products, such as the "hard-core square box" with explosive appearance, changeable and playable, the large space full of practicality, the clever layout, the sense of security brought by the high-strength integrated body and the honeycomb ultra-high-strength all-aluminum girder, all of which have successfully created a precedent in the industry and created a new category of "tide box electric SUV". 
Good-looking, easy to open, fun icar 03 is inherently different "trendy" is a fashion attitude, more popular trend, "fan" represents"Energetic"more"There is pie", icar 03 with i-box square box design aesthetics to highlight the "trendy" box style "fan", born different. At the press conference, the iCar 03, which is equipped with L2++ intelligent assisted driving, "exploded and opened" in an unmanned way, automatically driving onto the stage, showing a "naturally extraordinary" attitude. 
Wang Caiguo, CEO of iCar 03 products, said: "The original intention of designing iCar 03 is to hope that the square box will no longer be exclusive to million-level electric off-road SUVs, so that young people can also have access and play something different together. The iCar 03 tide box electric SUV not only has the best appearance, but also the connotation of a luxury car, and a more sincere attitude. Chery Polytechnic men will always maintain a kind heart, what you think of, what you can't imagine, there are all here, and it will continue uninterruptedly, and the surprises will not stop!”
iCar 03 adheres to the design aesthetics of i-box square box, leads the new trend of automobile design, and adds a multi-dimensional Rubik's Cube space with a space utilization rate of up to 66%, making young people travel with "face and style".The i-Road electric four-wheel drive control can realize two-wheel drive and four-wheel drive intelligent switching, and the original hybrid chassis with Land Rover Defender homology technology brings all-terrain capability that crushes the same level. At the same time, the iCar 03 is accompanied by i-VA intelligent warmth, equipped with i-VA four-zone intelligent voice control and Tencent's full-time ecology to achieve L2++ level intelligent driving assistance functions, and injects safety genes into iCar 03 with "i-CARE all-aluminum full-time care", using the all-aluminum body design only available in luxury cars at any cost, equipped with an anti-rolling system, 10mm sandwich structure protective armor, CATL's exclusive customized high-energy-density battery and thermal runaway monitoring and early warning, which will bring icar 03's safety buff is stacked. 
icar 03 "You're welcome" Different from the new national youth Since its birth, icar 03 has been constantly innovating ways to play and play differently. In the product development and design stage, icar subversively allows users to participate in it, and has launched the industry's first crowdfunding trial activity, which lasted 2 months to allow users to participate in the million-kilometer long test of millions of usersIn addition, icar has also launched the icar 03 tide box plan to open up brains with users and lead the new trend of modification"Play the limit" in the Taklamakan Desert, explore the extreme realm of freedom, set a Guinness World Record, and more. 
Zhang Bingfeng, assistant to the general manager of Chery Automobile Co., Ltd. and general manager of icar Automobile Marketing Company, unveiled the pre-sale of icar 03 and customer rights and interests on the spot, and said: "Since the birth of icar 03, we have been playing with young people and becoming their good friends in a way that the new national youth are more enthusiastic about and interested in, original and original. In the same level of the market, there is no pure electric SUV that can play better than the icar 03, and the icar 03 is the only choice for the new national youth to go out on the street!”
At the event site, the delivery of 100 early order users, the establishment of ICAR 03 "Chao Box Tribe", and the first activity of "Chao Box Tribe" - 318 Sichuan-Tibet self-driving tour in southern Anhui were released together.
The global pre-sale of icar 03 not only marks that icar has the confidence, confidence and strength to build China's first car brand for young people, but also will continue to accompany and empower young people in addition to young attributes such as "trendy, cool and playful", so as to have more happiness and harvest on the road of driving and growth. In the future, icar will also join hands with social and content platforms where young people gather, enter various interest communities and universities, and create the future of the brand with young people, so that we can look forward to more beautiful happenings.