Makeup is an art that requires skill, through which we can cover up the imperfections of the face, highlight our strengths, and show a more refined appearance. Makeup removal is equally important, if not cleaned properly, makeup will remain in the **, clog the pores, and cause damage to the **. Shanghai Jinjia's Chuchu brand has paid attention to the fact that consumers' requirements for makeup removal are becoming more and more detailed, and has launched 30 mashed potato cleansing balm, after the listing, has been favored by young people and has become a "hot" makeup remover item on major platforms.
At present, people's lives are gradually refined, and the requirements for makeup removal have long bid farewell to the traditional "package" solutions, and major brands have turned to the subdivision track. And the beginning of 3With its good user experience, 0 mashed potato cleansing balm was selected into the 2023 Douyin Top 100 Beauty and Good Things Gold List, and with its innovative products and the strategy of paying attention to the detailed needs of users, it has won the recognition of the market and become a veritable "hot model".
And why was it possible to break through the circle in the makeup removal track where there were many strong competitors?This is because at the beginning of product design, we understand that a good product is not only a strong product power, but also how to meet the small and precise skin needs of consumers and provide users with a pleasant experience. This attention to detail is evident in every aspect of the brand.
And the beginning of 3The success of 0 Mashed Potato Cleansing Balm is no accident, but the result of the team's attention to detail from the very beginning, even in the design of the small name. When everyone removes makeup, they all hope to have a comfortable feel, and the image of mashed potatoes happens to be reminiscent of soft, smooth, and delicate touch, which is not only reflected in the product experience, but also provides accurate keywords for social communication.
In terms of use experience, and the beginning of 30 mashed potato cleansing balm pays more attention to comfort, incorporates essential oil ingredients to enhance the washing sensation and olfactory experience, and at the same time improves the makeup removal efficiency and comfort of the product, providing a higher cost performance compared with the mid-to-high-end cream makeup remover products on the market.
In the product packaging, and the same attention to detail at the beginning, in 30 Mashed potato cleansing balm packaging design has been improved. The clamshell design and magnetic scoop design make it easy to take, making the makeup removal process easy and burden-freeWith independent mold replacement design, soybean ink printing, and plastic-free tear-off box design, it is easy and environmentally friendly, helping to be green and sustainable, and making the natural environment easy and burden-free.
And at the beginning of the customer needs in the first place, from the details of the excellence, this ingenuity concept just caters to the general trend of today's quality upgrading, to meet the consumer's pursuit of exquisite life, it is also this concept and original intention, so that the beginning of the fierce competition in the personal care track to break out of the circle, become a bright "dark horse".