Recently, Dong Mingzhu, chairman of Gree Electric Appliances, commented on the resignation of former secretary Meng Yutong at the induction ceremony of the 2023 college students. Meng Yutong, who once appeared in the show "We Are New to the Workplace", was regarded as a ** person by Dong Mingzhu, but in May 2023, she chose to leave Gree to become an Internet celebrity.
Dong Mingzhu criticized Meng Yutong at the ceremony for using Gree to become an Internet celebrity and his poor work ability, so he was fired. She emphasized that the value of influencers should be based on real quality, otherwise it is a source of no roots.
Dong Mingzhu's remarks sparked heated discussions among netizens. Some people support Dong Mingzhu, thinking that she is safeguarding the interests of the enterprise;Some people sympathize with Meng Yutong and think that she was abandoned after being used;Others believe that this is a collision of two values and career choices, there is no absolute right or wrong, just suitable for different people and environments.
So, what truths does the conflict between Dong Mingzhu and Meng Yutong reveal in the workplace?We can analyze it from the following aspects:
1. The rise and challenges of the Internet celebrity economy
Internet celebrity economy refers to a new type of economic model formed through the Internet platform, using its own knowledge, skills, image, popularity and other resources to carry out content creation, social interaction, business realization and other activities. The influencer economy has risen rapidly in recent years and has become a social phenomenon and economic force that cannot be ignored.
According to the "2023 China Internet Celebrity Economic Development Report", the size of China's Internet celebrity economy market will reach 12 trillion yuan, an increase of 25 percent year-on-year6%, and the number of influencers reached 1500 million, an increase of 187%。The influencer economy not only creates a large number of jobs and economic benefits for the society, but also provides consumers with a wealth of products and services to meet their diverse needs and preferences.
Meng Yutong is a typical participant and beneficiary of the Internet celebrity economy. In the program "We Are New to the Workplace", she won the favor of Dong Mingzhu with her diligence and intelligence, and also attracted many fans and attention. After the show, she used her popularity and influence to open her own Weibo, Douyin, Station B and other accounts, carried out various content creation and business cooperation, and gained a lot of income and praise.
However, the Internet celebrity economy is also facing many challenges and risks, such as fierce competition, homogenization of content, loss of fans, pressure on the Internet, and legal constraints. If Internet celebrities want to survive and develop in this field for a long time, they not only need to have enough talent and hard work, but also need to have a clear positioning and planning, as well as persistence and improvement of their own value and quality.
Dong Mingzhu is a person who has a critical attitude towards the Internet celebrity economy. She believes that Internet celebrities are inseparable from real quality, and some people think that they use an Internet celebrity to think that they are valuable, that is, the source of no root. She felt that Meng Yutong only wanted to use Gree's platform to become an Internet celebrity, rather than really contributing to the company and society, so she was angry and disappointed with her resignation and expulsion.
Second, the cruelty and change of workplace competition
The workplace is a competitive and changing environment, everyone has to face pressure and challenges from peers, bosses, customers, the market, etc., everyone must continue to learn and Xi adapt to maintain their advantages and competitiveness.
Meng Yutong's experience in the workplace is a typical example. In the program "We Are New to the Workplace", she went through many rounds of selection and assessment, and finally stood out from thousands of Xi and became Dong Mingzhu's secretary, which in itself is the result of competition. However, when she entered Gree Electric, she found that her competitors were not only other Xi, but also Gree's old employees, Dong Mingzhu's other secretaries, and even Dong Mingzhu himself. She encountered a lot of difficulties and setbacks in her work, such as not being able to write qualified copywriting, being criticized by Dong Mingzhu, and being excluded by her colleagues.
In such an environment, Meng Yutong chose to leave Gree and find his own new development direction. She believes that she has not received enough respect and opportunities in Gree, her talent and potential have not been fully realized, and her values and ideals have not been recognized and supported. She feels that she can become an influential and earning influencer through her own efforts and creation, and realize her dreams and happiness.
However, Dong Mingzhu did not understand and accept Meng Yutong's resignation. She believes that Meng Yutong is a person without a sense of responsibility and loyalty, she is a person without ability and quality, and she is a person without vision and pattern. She felt that Meng Yutong was wasting the opportunities and resources given to her by Gree, betraying her trust and expectations, and giving up a rare platform for growth and development.
Third, the importance and influence of corporate culture
Corporate culture refers to a common values, beliefs, behavioral norms, management methods, etc., which reflects the characteristics and style of the enterprise, influences the strategy and decision-making of the enterprise, shapes the image and reputation of the enterprise, and motivates the employees and partners of the enterprise.
Gree Electric is a company with a strong corporate culture, and its corporate culture is mainly shaped and inherited by Dong Mingzhu. Dong Mingzhu's corporate culture can be summarized by the following key words: innovation, quality, responsibility, loyalty, and mission. Dong Mingzhu believes that the core competitiveness of Gree Electric Appliances is to continuously innovate and improve quality, and provide consumers with the best products and services. She also believes that the employees and leaders of Gree Electric should have a sense of responsibility and loyalty, and contribute to the development of the enterprise and the progress of society. She also believes that the mission of Gree Electric is to become the best enterprise in the world and contribute to the rise of the country and the rejuvenation of the nation.
Dong Mingzhu's corporate culture determines the success and brilliance of Gree Electric to a large extent. Under the leadership of Dong Mingzhu, Gree Electric has developed from a small air-conditioning factory to a leader in air conditioning in China and even in the world, with remarkable achievements in market share, brand value, technological innovation and social responsibility. Gree Electric has also cultivated a group of loyal, dedicated and excellent employees and managers, all of whom recognize and practice Dong Mingzhu's corporate culture and have contributed to the development and growth of Gree Electric Appliances.
However, Dong Mingzhu's corporate culture has also been questioned and opposed by some people, such as Meng Yutong. Meng Yutong felt the pressure and constraints of Dong Mingzhu's corporate culture in the work of Gree Electric Appliances, and she felt that Dong Mingzhu's corporate culture was too strong and single, not giving employees enough freedom and space, not respecting employees' personalities and choices, and not paying attention to employees' happiness and satisfaction. She felt that Dong Mingzhu's corporate culture did not match her values and career planning, and she could not find her own belonging and identity in Gree Electric, and she wanted to find a corporate culture and environment that was more suitable for her.
4. The rights and consequences of individual choice
Personal choice refers to a decision and action made by each person according to his or her own will and judgment in the face of different situations and opportunities, which embodies everyone's freedom and subjectivity, and also affects everyone's fate and results.
Meng Yutong's departure is a typical example of personal choice. In the face of two different career paths of Gree Electric Appliances and Internet celebrity economy, she made a brave and firm choice according to her preferences and goals, and she chose to leave Gree and become an Internet celebrity. This choice is undoubtedly her personal right, and no one has the right to interfere and stop it, and no one is qualified to judge and belittle it.
However, Meng Yutong's resignation is also a typical consequence of personal choice. Her choice not only affected her own career development and living status, but also affected her relationship and cooperation with Dong Mingzhu and Gree Electric. Her choice deprived her of a rare opportunity to learn and grow Xi, and also offended a powerful boss and the company. Her choice confronted her with a more complex and competitive environment, as well as a more uncertain and risky outcome.
Whether this choice is worth it or not, whether it is correct or not, only Meng Yutong himself knows, and only time can prove.