To say that the development of new energy in the country is really thriving, many new brands have quickly come up with a lot of products to put on the market, some models are more successful, and the new forces in the car are more representative is Weilai, ideal, Xiaopeng, but after these years of slow business development, the ideal has already achieved profitability, Xiaopeng has also obtained a stake in the public is also good. But Weilai is really difficult for people to understand, at the beginning, Weilai benchmarked BBA with a lot of confidence, and even Weilai in order to prove the value of its car, there was once an official policy of supporting the bottom, but unfortunately with the competition in the market, Weilai now has no such confidence, and the so-called support is naturally gone.
A medium-sized pure electric car like Weilai ET5T is at the price level of 200,000 yuan in China, but Weilai ET5T is directly set at the level of 300,000 yuan, and even Weilai ET5T has also made a lot of price increase option packages, and from user feedback, basically most users have to choose more or less thousands to tens of thousands** ,Is it worth it for us to put it aside,Only with Weilai ET5T such a medium-sized sedan configuration price of 300,000 yuan,It's already very good,Even if Weilai has a better performance in intelligent assisted driving and owner service,But when buying a car, you have to increase the price and then choose the installation package,The most important thing is that despite this, Weilai is still losing money year after year,Every car sold is not a profit but a loss,Anyway, it is announced from the financial report,This is really uncomfortable。
If you understand it from this perspective, it is fortunate that the sales of NIO ET5T are not good enoughIn fact, the sales of Weilai ET5T are really not good, from the listing in June this year to the present, the sales have never been high, when it was first listed, the pricing of Weilai ET5T in June was more than 1,000, it still looks like a very good result, and then in July, the sales of Weilai ET5T also broke through to more than 3,000 vehicles, approaching 4,000 cars, and in August, Weilai ET5T broke through 4,000 cars, but just when everyone thought that Weilai ET5T was going to be a hit, sales began to plummet, in September, Weilai ET5T only sold more than 2,000 vehicles, and in October, the sales of Weilai ET5T rebounded, but it was only at the level of more than 3,000 peopleThis level is really uncomfortable for Weilai's huge investment, especially the construction of various battery swap stations and the cost of after-sales personnel, for Weilai, the future may not be how to develop science and technology, but how to increase sales as soon as possible.
NIO ET5T's product strength:
From the perspective of the product, there is really no problem with the NIO ET5T, which has 4 as a mid-size sedanThe length of the 79-meter car is close to 29 meters of wheelbase, the space is completely sufficient, and even the rear row can be described as spacious, most family users can be satisfied, power NIO ET5T standard dual motors, battery life because NIO ET5T supports battery swapping and is also a free service, so these are no longer a problem for users, and the biggest problem of NIO ET5T is **,29.8 I that to 35The pricing of 60,000, coupled with a variety of optional packages with increased prices, is a headache.
In terms of battery life, Weilai ET5T is divided into two versions: 530km and 680KM, and both support fast charging, but as mentioned earlier, NIO has a battery swap service, and it is also free, for the vast majority of users, NIO ET5T As long as you buy a short-range version, it is completely enough, and as a use for urban transportation, the short battery life of NIO ET5T is absolutely enough, and I believe that the choice of NIO ET5T should not go specifically to run long distances. Of course, the power of the dual motors is 490 hp and the acceleration time is 4 seconds, although it is not outstanding in the same price range, but it is definitely enough.
From the point of view of configuration,WeilaiET5TWhether it is from intelligence, technology and enjoyment-level configuration, it is completely fine,It can be said that Weilai ET5T In addition to the lack of air suspension,Basically, the configuration that everyone can see is on NIO ET5T,Even some Weilai ET5T's unique functions can attract users more,For example, NIO's NOMI car machine system,Or N-BOX car machine entertainment system, etc.,Of course, these have to be optionally increased,The only regret is that Weilai ET5T's seat ventilation needs to be optional is not standard。
Summary:
In fact, it is not difficult to see that the product power of Weilai ET5T itself is still OK, the biggest problem is really **, because the competitors of the 300,000-yuan level model Weilai ET5T are too strong, not to mention anything else, the car ZEEKR 001 now has a discount of tens of thousands of yuan,** The threshold has also reached the level of 2670,000, even if the car machine of ZEEKR is not good, but at least it is a medium and large pure electric car, and NIO ET5T is completely covered downward, and the user honestly chooses a large space between space and service, not to mention that the control of ZEEKR is also the top level in the current domestic new energy, so if NIO ET5T really wants to sell well, considering price reduction is the only way out.