If you want to say that luxury brand models, there are still a lot of choices in China, whether it is German or American, and even Japanese brands can be considered, but in recent years, luxury brands have become more and more difficult to do, mainly because after the emergence of domestic new energy models, the automobile market of more than 200,000 yuan has also begun to be penetrated, and the emergence of cost-effective models still makes these luxury brands at the same price very uncomfortable, which is no exception to BBA, not to mention Lincoln, an American second-tier luxury brand, Therefore, although the Lincoln Adventurer is cost-effective, the sales volume has never been up, and even if the price is reduced by more than 50,000 yuan, of course, the luxury brand actually has a large part of the value to be reflected in the brand, and the recognition of the Lincoln Adventurer in China is still not high enough, which should be the main reason why the Lincoln Adventurer cannot be sold.
Compact SUV models like the Lincoln Adventurer, although ** is not cheap, but the cost performance is still there after the discount of more than 50,000, of course, from the perspective of cost performance, the Lincoln Adventurer is definitely completely inferior to the ordinary brand, but the user must still want to have a certain face when buying a luxury brand, and at the same time, the length of this model of the Lincoln Adventurer is 4More than 6 meters, the wheelbase also has 2More than 7 meters, although such a size is not large, but the space is still enough, but there is really no advantage in comparison, because the same level of Mercedes-Benz GLB, BMW X1 These models have more space than the Lincoln Adventurer, of course, the Lincoln Adventurer still has an advantage in power, but the brand is Lincoln's biggest problem, because in China Lincoln Adventurer This model does have a general influence, so the Lincoln Adventurer does not sell in China.
Judging from the sales results, the performance trend of the Lincoln Adventurer at the beginning of this year is OK, at least in April, the sales of the Lincoln Adventurer once exceeded 3,000 cars, and the overall performance is still rising, but in the middle of the year and the end of the year, the performance of the Lincoln Adventurer began to decline, and the magnitude is not small, the sales of the Lincoln Adventurer in May did not even have 2,000 cars, fortunately, the sales of the follow-up Lincoln Adventurer have rebounded, but it has not been too good performance, Until October, the sales of Lincoln Adventurer fell again only at the level of more than 2,000 years, the most important thing is that Lincoln Adventurer is still on the basis of more than 50,000 discounts, but fortunately, from the word of mouth, users are quite satisfied with all aspects of Lincoln Adventurer, but in terms of technology configuration, etc., some backward, of course, the premise is still like the Lincoln brand, otherwise the evaluation will only be lower, after all, even if the owner feedback is dissatisfied, but in general it is still accepted and paid.
Lincoln Adventurer's product power:
From a product point of view, the Lincoln Adventurer, a compact SUV of modest size, is priced at 24580,000 to 34580,000 is indeed a proper luxury brand car pricing range, because at present, domestic cars of the same level in China are about 100,000 or even 100,000, and ordinary joint venture brands are slightly higher but only more than 100,000 can be bought, but the threshold of Lincoln Adventurer, even if it is discounted by more than 50,000, is no longer a model that ordinary users will consider. In addition, the Lincoln Adventurer does perform well in terms of appearance, the overall design is decent, and the front face has a certain sense of sportiness, the aura is not bad, and the performance of the Lincoln Adventurer in the interior is also of a certain grade, but these can only make the Lincoln Adventurer have competitive qualifications, and it is far from enough to have an advantage.
In terms of power, the performance of the Lincoln Adventurer is indeed quite satisfactory, and the whole series is equipped with 20T engine and 8AT gearbox, this power combination is still very good, and the maximum horsepower of the engine is 261 horsepower, the maximum torque is 395N·m, the acceleration is still quite powerful, of course, the fuel consumption will not be low, but compared to BBA, the Lincoln Adventurer will not make a distinction in power, and it is still worth affirming that all versions are treated equally.
In terms of configuration, the Lincoln Adventurer is indeed not high-end, the low-profile version of the Lincoln Adventurer does not even have a transparent chassis, 360-degree panoramic image, not to mention the L2 level assisted driving system, it is worth affirming that the Lincoln Adventurer is equipped with seat ESC and heating functions as standard, and even the second row of seats also supports front and rear adjustment, in addition, the top version of the Lincoln Adventurer gives the suspension soft and hard adjustment, it can be said that the configuration of the Lincoln Adventurer is indeed more practical and practical than the BBA luxury cars, For users, if the configuration is not too high for the sake of face, then the low-profile version of the Lincoln Adventurer is indeed okay.
Summary:
In general, there are two biggest problems with Lincoln Adventurer, one is that its brand value and influence are still poor in China, and on the other hand, the size of Lincoln Adventurer is too small, which Mercedes-Benz and BMW can obviously grasp the hearts of domestic users, so it is always difficult for Lincoln Adventurer sales to go up.