As an important model of BYD, BYD Yuan PLUS has stable sales of more than 30,000 in 23 years, and has exceeded 40,000 sales for two consecutive months in the fourth quarter. Recently, BYD Yuan Plus officially announced Li Yitong as its spokesperson, which is a very suitable business cooperation in the author's opinion.
First of all, Li Yitong, as a young actor who has debuted for a short time, has a wide fan base and strong influence. Her appearance is fresh and natural, energetic and uplifting, and she is deeply loved by the audience. The choice of Li Yitong as the spokesperson is very compatible with the young, fashionable and energetic brand image of BYD Yuan Plus.
Secondly, in the process of endorsement, Li Yitong not only shot a series of exquisite promotional photos and advertising films for BYD Yuan Plus, but also actively promoted the advantages and characteristics of this electric car to the public. In a recent advertising film released by BYD,Li Yitong drove a small yuan plus to work,Use the intelligent power on and off function to go,In the crowded morning rush hour,Wake up through the voice function"Xiaodi",Complete the control of various parameters in the car,After arriving at the destination,Li Yitong uses the intelligent parking function again,Realize automatic parking in a narrow space,Finally, after she got out of the car,Also "intimately" reminded her to leave her mobile phone in the car。 Through this small short film, Li Yitong deduced the various situations that may occur on the way to work of an elite girl in the morning, and perfectly demonstrated the various intelligent characteristics of Yuan Plus's products, it can be said that through her interpretation, more people can understand and pay attention to BYD Yuan Plus, and then generate the willingness to buy. This is of positive significance for enhancing BYD's brand awareness and market share.
In addition, Li Yitong himself has a good temperament and good popularity, and has created different screen images through a number of film and television works, and his film and television works such as "The Legend of the Condor Heroes" have been introduced by many foreign TV stations, and there is also a certain fan base overseas, and the fans are mainly young people, which is quite consistent with the positioning of Yuan Plus in the young market and overseas markets, and has played a certain positive role in Yuan Plus's expansion of young markets and overseas markets. Moreover, Li Yitong himself has repeatedly advocated the protection of the environment, which coincides with BYD's environmental protection concept.
In general, Li Yitong, as the spokesperson of BYD Yuan Plus, through her participation, has brought more ** to BYD Yuan Plus, increased the sense of identity of young consumers, and established a good brand image. This has a positive impact on promoting the development of the electric vehicle industry, advocating green travel, and meeting the needs of young people for environmental protection and technological innovation.