Synopsis: Rushing to the market is a traditional form of China, especially in rural areas, which is still very important. However, traditional markets face the challenges of modern lifestyles and needs. In Licha Town, Jiaozhou, Shandong, there have also been new changes in the traditional market, young stall owners have begun to try live streaming, and local ** has also actively promoted market stall owners to carry out e-commerce training. After training, stall owner Zhao Zhongming has mastered the skills of live broadcasting, and now he interacts with netizens in the live broadcast room, and the sales situation has greatly improved. Re-narration: Rushing to the market is an ancient form of China, especially in rural areas, which still has its special status. However, the continuous development of modern life has brought challenges to traditional markets. In Licha Town, Jiaozhou, Shandong, there have also been new changes in the traditional market, young market stall owners have begun to try new ways of live broadcasting, and local ** has also actively promoted market stall owners to carry out e-commerce training.
After training, stall owner Zhao Zhongming has mastered the skills of live broadcasting, and now he interacts with netizens in the live broadcast room, and the sales situation has greatly improved. Paragraph 1: The Importance of Traditional BazaarsRushing bazaars are a traditional form of Chinese markets, especially in rural areas, which are still very important. Although the market was once far away from people's daily life with the development of modern lifestyles, it is still an important ritual activity during the New Year's holidays, especially in rural areas. This ancient traditional Xi has lasted for hundreds of years, carrying people's ardent expectations for **, social and life. Paragraph 2: Challenges for BazaarsHowever, traditional bazaars are challenged by modern lifestyles and needs. With the continuous development of modern society and the continuous evolution of the first form, the market is gradually unable to meet the increasingly diverse living needs of the people.
In the big market of Licha Town, although there are hundreds of stalls such as fresh food, fruits and vegetables, and department stores, the relatively single traditional market can no longer meet the living needs of the people, and the lively scene of the market is not as good as in the past. Paragraph 3: The emergence of new types of marketsHowever, in recent years, some new types of markets have appeared in many towns and even cities, using new technologies, combining new models, and launching new themes, attracting many people, especially young people, to return to this traditional activity. At the Licha Town Market, some young stall owners began to try a new way of selling goods - live streaming, which brought new vitality to the market. Paragraph 4: In order to help stall owners solve difficulties and open up new ways for local markets, local ** took the initiative to take the lead and cooperate with professional institutions to provide free e-commerce training courses for market stallholders.
The training content includes basic popularization training, advanced operation management, shooting and editing, and live broadcast practice, etc., aiming to teach Daji merchants to master the skills of online sales. Paragraph 5: After systematic training, stall owner Zhao Zhongming and others gradually mastered the method of online sales, and now they can easily interact with netizens in the live broadcast room, and the sales situation has also been greatly improved. Live streaming not only solves the sales problem in the market for them, but also injects new vitality into the market, making the market glow with new vitality. Summary: With the development of modern society, traditional markets face various challenges, but through the combination of new technologies and new models, the markets have been revitalized. The active promotion and training of ** also provides new development opportunities for market stall owners. The change of stall owners has not only brought about a change in sales, but also injected new vitality into the market, giving new life to the traditional market.
This combination of tradition and modernity points a new path for the future development of the market. The increase in market sales is the result of the continuous efforts of live broadcast stall owners. Today, an average of 5,000 yuan worth of goods can be sold per live broadcast of the market. Compared with other online live broadcasts, market live streaming is favored because of its lively scenes, which has become a unique advantage for live broadcast stall owners. More and more netizens have experienced the atmosphere of the market while shopping, and have developed a strong interest in the rural market. And now the Licha Daji is no longer the traditional rural market of the past. Although the market is still located in the same location, the customers are no longer limited to local market crowds. In addition to the live broadcast equipment on the stall owner's side, there are countless netizens in the online live broadcast room. These netizens are all over the country, and they live broadcast and place orders for shopping, thus creating an invisible huge market for this small market.
Anchors have promoted traditional Jiaodong specialties, such as flower buns, seafood risotto, mutton soup and mille-feuille cakes, which have attracted the interest of consumers from all over the world. Not only do these consumers shop online, but they also come to Daji to experience the lively atmosphere of the rural market firsthand. In order to promote traditional markets, it is necessary to provide support at all stages of the industrial chain to improve product quality and promote the long-term development of markets. Licha Town invested 600,000 yuan to comprehensively upgrade the landscape environment of Daji, and uniformly labeled the iconic "Licha" label for local agricultural products to create a distinctive brand. In addition, it also solves the logistics needs of merchants, ensures products, and extends the industrial chain in all links to drive more farmers to increase their income. In addition to helping traditional markets break through bottlenecks and open up broader markets through new technologies and new models, some places are also trying to use their own advantages to create special theme markets and give them new functions and connotations.
For example, on the opening day of the market in Changguan Town, Linquan County, Fuyang, Anhui Province, the local government decided to combine the market with traditional culture to create a new cultural theme market with local characteristics. Linquan is the hometown of acrobatics, and the local ** decided to use this resource to transform the market. A cultural-themed market with acrobatics as the theme, supplemented by other traditional intangible cultural heritage performances, has also been gradually improved. To sum up, with the help of new technologies and new models, the market has received first-class support, gradually breaking the traditional limitations and opening up a broader market. Some markets are also actively using their own resources to create a unique market culture, enhance their attractiveness, and promote farmers' income and prosperity. Changguan Bazaar, a traditional market with a long history, attracts a large number of tourists. In addition to shopping, the market also offers a variety of cultural activities, such as acrobatics, opera, storytelling, etc., which attract many people**.
In addition, the market has also established cultural venues such as the Intangible Cultural Heritage Center, the Zodiac Museum, and the Rubbing Museum, providing more cultural experiences for tourists. As a result, the market has become one of the most important forms of leisure and entertainment for the locals. The market is not only a commercial activity, but also a traditional cultural heritage. With the increase in cultural activities, the market is becoming more and more popular. In this regard, the local ** also saw this opportunity and carried out measures to renovate and improve the quality of the goods and stalls in the market. The market not only provides daily necessities such as food and clothing, but also introduces handicrafts and cultural and creative products with local characteristics to meet the diverse consumption needs of the people. On average, the market attracts nearly 20,000 visitors per opening, which greatly boosts the sales of shops. It can be said that the market and traditional culture have progressed together, providing each other with the soil for inheritance. Yin Bo, the leader of the acrobatic troupe in the market, is a local and was born into a family of acrobats.
Over the years, he has been leading troupes all over the country without a fixed stage. However, in 2020, the Changguan Town Market invited Yin Bo to return to his hometown to perform at the market. Yin Bo thought that a professional theater would be a good opportunity to promote the traditional street art of acrobatics, so he accepted the invitation. Although the performance of the acrobatic troupe in the market is free, through such a public-oriented and very accessible platform, the popularity of the acrobatic troupe has been greatly enhanced, which has led to many opportunities for commercial performances and improved the business situation of the acrobatic troupe. Since the creation of the special theme in 2017, more than 240 new businesses have been added to the Changguan Town Market, providing nearly 1,000 jobs of various types. In 2022 alone, the market attracted 700,000 out-of-town tourists, adding $24 million to the revenue of local residents.
The original intention and goal of this characteristic market is to combine economic benefits with the promotion of traditional culture, meet the material and cultural needs of the people, and create a better life for the masses. The market is not only a first-class location, but also a leisure place for neighbors in all directions, a livelihood and life for the people. While the market has commercial attributes, it also carries rich cultural values. Catching up with the market is not only a beautiful childhood memory, but also an important part of local culture. Therefore, the importance of the market cannot be underestimated. To sum up, while inheriting the traditional culture, the Changguan Market has also driven the development of the local economy. The city is a unique cultural experience, attracting a large number of visitors for performances, shopping and dining. The success of the bazaar lies in the combination of traditional and modern elements to meet the needs of different groups of people. The construction of the market is also a kind of cultural inheritance, aiming to better inherit and develop traditional culture in modern society.
In this information age, we are often attracted to new technologies and new things, and the ancient Xi of the countryside seem to be alien to modern life. However, if we can re-examine these traditional Xi practices with innovative thinking and combine them with modern technology, then we can not only meet the material and cultural needs of the villagers, but also create more opportunities for them to get rich. This is an area full of broad space for development. First, we can improve rural life through the use of modern technology. For example, the use of smart home technology to transform traditional rural houses to make them more suitable for the needs of modern life. At the same time, the yield and quality of crops can be improved through intelligent agricultural technology, so that villagers can better meet their material needs. The use of this kind of scientific and technological means can not only improve the quality of life, but also create more income for the villagers**.
Secondly, we can inherit and promote the cultural traditions of the countryside through innovative thinking. Taking traditional festivals as an example, we can use Internet technology to combine traditional festival activities with modern entertainment methods to create more interesting and diverse forms of activities. For example, traditional cultural exhibitions that combine online and offline can be organized to let more people understand and experience the cultural charm of the countryside. This innovative approach can not only meet people's cultural needs, but also create more employment opportunities for villagers. In addition, we can also promote the development of rural areas through innovation and entrepreneurship. Through the introduction of innovative technologies and ideas, villagers are encouraged to start their own entrepreneurial projects and create rural characteristic industries. For example, Internet technology can be used to help villagers promote local agricultural products to a broader market and increase the added value of products.
At the same time, through creative design and brand building, we can create handicrafts and tourism products with rural characteristics to attract more tourists to come and consume. This kind of innovation and entrepreneurship can not only create more employment opportunities for the villagers, but also inject new vitality into the economic development of the countryside. Overall, through innovation, we can bring the ancient Xi of the countryside to the times and integrate them into modern life. The use of modern scientific and technological means to improve rural life, inherit and promote rural cultural traditions, and promote rural development through innovation and entrepreneurship can create more opportunities for villagers to get rich, and at the same time meet their material and cultural needs. In this process, we need to maintain innovative thinking and an open attitude, so as to explore more possibilities and inject new impetus into the development of rural areas.
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